Andrey Lipattsev, Maryna Pliashkova

The Tech Alliance Podcast

Business EN ↓ 32 Folgen

Welcome to the TAP, the Tech Alliances Podcast, where we your hosts, Maryna and Andrey, dive deep into the fascinating world of tech partnerships, serving you a fusion of insightful interviews with industry professionals, thought-provoking book reviews, and spirited discussions on the pivotal topics shaping our digital landscape. This podcast is supported by Partnership Leaders, the ⁠#1⁠ global community for partnerships, channels, alliances, ecosystem professionals and execsvisit www.partnershipleaders.com

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Autor

Andrey Lipattsev, Maryna Pliashkova

Kategorie

Business

Podcast-Website

podcasters.spotify.com

Neueste Folge

7. Mai 2025

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From Silos to Symbiosis: The Ecosystem Economy Explained (by Miklos Dietz and Venkat Atluri) 07.05.2025

In this episode of the Tech Alliance Podcast we delve into the transformative concept of the ecosystem economy , drawing insights from “The Ecosystem Economy” by Miklos Dietz and Venkat Atluri . Forget traditional industry silos! We explore how businesses are increasingly collaborating to meet customer needs in seamless and innovative ways. Discover the driving forces behind this shift, real-world...

Franz Schrepf's Guide to Partnership Success 27.03.2025

Join us as we dive deep into the world of partnerships with Franz Josef Schrepf, author of 'The Book on Partnerships.' Discover Franz's unique journey, from startup founder to partnerships expert, and gain invaluable insights into building successful collaborations. We uncover the realities of partnerships, moving beyond the buzzwords to the strategies that truly work. Key Takeaways:...

Mastermind Strategies: Level Up Your Partnerships Game with Chris Lavoie 06.03.2025

Join us in this episode of the TAP as Andrey flies solo and dives deep into the world of partnerships and growth with a very special guest: Chris Lavoie. Chris, a seasoned partnerships leader at Aftership and the founder of the Partnership Mastermind, shares invaluable insights on cultivating personal and professional growth within the dynamic realm of partnerships. From discussing the vibrant mul...

Dana Fornasar - embracing a non-linear career & finding support 19.02.2025

Join us, Maryna and Andrey, in this episode of the TAP as we delve into the topic of women in partnerships with Dana Fornasar, Director of Partner Marketing at Mastercard. Dana shares her inspiring and non-linear career journey, discussing the challenges and triumphs of navigating a partnership-focused career path. In this episode, Dana opens up about: 🔹 Her 20+ years of experience in marketing a...

Partnerships by The Book - Navigating the Partnership Pyramid 11.02.2025

🚀 Dive into the world of strategic partnerships with us! In this episode, we're dissecting "The Book on Partnerships" by Franz Joseph Schrepf and exploring key concepts like: 🤝 The Partnership Pyramid: What are the different types and how do they align with your goals? 💰 The 4 C's of Partnerships: Customers, Capabilities, Capacity, and Commitment – do you have them? 💔 Relatio...

How to build a Partnership Team? Part 5 - Estimating the Results 23.12.2024

🎁 ‘Tis the season of reflection and new ideas, and what better way to wrap up our special series than with our 5th and final episode! Today Eleanor, Maryna and Andrey reconvene for the final time (for now) to summarize and share: 🔥 𝐇𝐨𝐭 𝐭𝐚𝐤𝐞: Ditch attribution models and merge sales and partnership goals for better alignment and results! 🔍 Deep Insight: Tracking the RIGHT metrics is key to under...

How to build a Partnership Team? Part 4 - Growing a Team 15.12.2024

In this episode of our Special Season we're diving deep into the world of building and leading successful partnership teams with Ryan Marcoux, Head of Alliances at Atlan. ✨ Ryan comes in with these nuggets and more: 🤯 It's not just about the partner program; it's about the PEOPLE!  🎨 The ideal partnership team member? Think "Renaissance person." 🤔 Sometimes, the best partner managers come from...

How to build a Partnership Team? Part 3 - Partner Ops 01.12.2024

The episode 3 of the Special Season on the TAP is out! This week, we dive deep into the world of Partner Operations with special guest Antonio Cardad, Head of Global Partner Operations at Tricentis. If you know Antonio, you know you can count on him for deep insights. Some favourites from the episode: 🧠On data:  "Without data, you're just another person with an opinion." 🤓 On nerds: "I'm a nerd...

How to build a Partnership Team? Part 2 - Budgeting 20.11.2024

We are back with the second episode in our special season on building Partnership Teams. In this episode with Kelsey Johnson, the Head of Marketing at Partner Fleet, we dive deep into the art of securing budget for your partnership initiatives. Tune in to learn: The Power of Pitching: How mastering the budget pitch can elevate your career. Metrics That Matter: Discover the data points that truly r...

How to build a Partnership Team? Part 1 - What, When and Why 13.11.2024

We’re kicking off a special season in partnership with Eleanor Thompson, the founder and principal consultant of BranchWorks 🎉 In the very first episode, we're starting with the foundation – the ins and outs of building and scaling successful partnership teams 🤝 Eleanor knows this space inside out and we get started with: ⏰ When is the right time for a company to invest in a partnership team? ...

Interview with Chris Samila - Catalyst Insights 06.11.2024

Ready to level up your partnership game? 🚀 Listen to the interview with Chris Samila, Co-Founder at Partnership Leaders, about the ultimate conference for partnership professionals. We're thrilled to announce a special episode featuring Chris Samila, co-founder of Partnership Leaders! 🎉 Chris shares insights on Catalyst, a unique event that brings together partnership professionals from all corn...

Book Review "Today's Superpower: Building Networks" by Mikel Mangold 17.10.2024

Today Andrey and Maryna review "Today's Superpower: Building Networks" by Mikel Mangold. They discuss the 7 mindset principles for building strong networks and how this advice can be applied to partnership management. 🤝 Key takeaways: Building networks is a mindset. It's about giving before you get, thinking outside the box, and challenging the status quo. 🤔 The principles in the book can be app...

Mikel Mangold: How to find partners for your startup 09.10.2024

🚨NEW EPISODE! 🚨 Links in comments ⬇️ Our latest episode features Mikel Mangold, Strategic Ecosystem & Partnership Expert, Head of Partnerships EMEA at CyberProtonics.  In this insightful interview, Mikel shares his expertise on building successful partnerships for startups. Discover strategies for identifying the right partners, negotiating favorable terms, and navigating the complexities of...

Interview with Kelly Delaney: Open-Source Companies 26.09.2024

Tune in to our next episode for an in-depth discussion on open-source projects! We'll explore the benefits, challenges, and best practices for collaborating on open-source initiatives. Join us as we dive into the world of community-driven development and innovation. Our guest - Kelly Delaney, Director, Partner Development @ Drupal Association | Fundraising, Partnerships Follow Kelly to learn m...

Interview with Marta Marimon 10.09.2024

Get ready to unravel the mysteries of 'Coopetition': Partnering with Competitors! Embark on a journey through the economic landscape and discover the strategic advantages of partnering with competitors. In our latest episode, Andrey, Maryna, and Marta Marimon explore the intricacies of "coopetition" and share valuable insights for navigating this complex terrain. Tune in to learn...

The Future of Agile Alliances 27.08.2024

Join us for a fascinating discussion on the future of Agile Alliances with the authors of “The Strategic Alliance Fieldbook”. In this episode, Gavin Booth, Mike Nevin, and Jim Whitehurst will share their insights on the evolving landscape of partnerships and the key trends shaping the future of business collaboration. Don't miss this insightful conversation with three leading experts in the fi...

The Strategic Alliance Fieldbook 22.08.2024

This episode features " The Strategic Alliances Fieldbook: The Art of Agile Alliances" written by Gavin Booth, Mike Nevin and Jim Whitehurst. Join us as we discuss the main ideas of this thought-provoking title. We'll also share our personal opinions and recommendations. The Strategic Alliance Fieldbook by Gavin Booth, Mike Nevin, Jim WhiteHurst https://www.amazon.com/Strategic-Allia...

Interview with Dina Moskowitz 08.08.2024

Partnerships can be a game-changer for your business. But how do you ensure they're successful? In this episode, we sit down with Dina Moskowitz, the CEO of PartnerOptimizer, to uncover the secrets to building high-performing partnership teams. From goal alignment to effective communication, get ready to elevate your partnerships to new heights. Dina Moskowitz https://www.linkedin.com/in/dinam...

The Partnership Economy by David A. Yovanno 30.07.2024

New episode alert! 🎧📚 🎙️Youtube https://www.youtube.com/@TechAlliancePod 🔊Spotify https://spoti.fi/3xvMWw2 🥁Apple Podcast https://bit.ly/4axj5kG   In this episode, we're diving deep into “the Partnership Economy” by David A. Yovanno. We're sharing our thoughts on how this book can revolutionize your approach to building partnerships. Don't miss out on this insightful episode! The P...

Short Talk with Svilena Peneva 20.06.2024

While on WordCamp Europe 2024 Andrey met a lot of nice and cool people. Please, meet Svilena Peneva, the Head of Partnerships at NitroPack. She shares her ideas about women building careers in Partnership Management. Links are below: Svilena Peneva https://www.linkedin.com/in/svilenapeneva/ Word Camp 2024 ⁠https://europe.wordcamp.org/2024/

Short Talk with Thomas Fanchin 17.06.2024

Andrey spends a lot of time hopping around the world in business trips and mingling with a lot of talented people in IT sphere. Last week Andrey visited Word Camp in Torino  and had a chance to record a couple of interviews with attendees.  Listen to the Short Talk with Thomas Fanchin, Partner Manager from Weglot, about the importance of right timing and the value of community.  Links are below: T...

Short Talk with Andrey Lipattsev 13.06.2024

What's the biggest problem in Partner Management? On the TAP, we often ask our guests what the biggest problem in the field is. So we thought it wouldn't be a bad idea if we also talked a little bit about the challenges that we believe to be the most interesting ones. of steam has not always set the direction or the pace of change that the company that it belongs to is driving. And that pl...

Short Talk with Amit Sion 11.06.2024

We decided to publish the best moments from Season 1!  If you didn’t manage to listen episodes till the end, it is not a problem. Not you can enjoy listening to the most interesting ideas. And the best thing is that our Short Talks are really short!  Enjoy listening to Amit Sion’s talk on Rocky Balboa lessons about being strong and how it can help you to be a better manager.  Join our discussion i...

Interview with Arianna 05.06.2024

It's bittersweet news, folks! We've reached the final episode of Season 1. On one hand, launching and running this podcast has been a wild ride. It's definitely not for the faint of heart (we may have shed a few tears... of laughter... and maybe exhaustion). But has it been exciting? Absolutely! Rewarding? You bet! And do we want more? A resounding YES! But before we say goodbye (for n...

Alliances by Ard-Pieter de Man 22.05.2024

Hi everyone!  You know how they often compare the business world to the jungle? Well, Ard-Pieter de Man is the David Attenborough of partnerships and alliances. Not only did he carefully observe dozens of alliances in the wild, but he also captured these observations in a comprehensive and painstakingly classified catalogue that a true partnerships connoisseur can't fall to appreciate. Allianc...

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