The Styling Advisory Podcast - Personal Styling Business Interviews

In this episode, content marketing and trends specialist Kim James shares her advice on how Personal Stylists can grow their Instagram audience, engagement and sales without feeling like they are in a monotonous vortex of pointless content creation and benign emoji-ridden responses that don’t result in bookings. Kim launched her own marketing agency Tangerine Tango after 10 years building content...

In this episode, Carla Mathis, a pioneer in the image industry and one of 29 certified image masters globally, shares her profound approach to image consulting, which fuses design principles with a person's inherent personality and emotional journey.  She discusses her revolutionary Identity Therapy methodology that helps clients feel beautiful from the inside out, ultimately improving their inter...

This week, I’m joined by Julia Dietmar, the brilliant founder behind Open Wardrobe, a digital closet and personal styling AI app that’s helping stylists dramatically cut down on the time it takes to create outfit planners, look-books, and shopping suggestions. Open Wardrobe is a FREE app designed to streamline those traditionally time-consuming tasks, allowing you to focus on what you do best—serv...

In the personal styling industry, many stylists are drawn to their profession for reasons deeper than just fashion. Often, their journey begins with a personal story of feeling unseen, unaccepted, or even disconnected from their true selves.  This emotional resonance not only brings them into the world of styling but shapes how they help others. By healing their own wounds, personal stylists devel...

If you’re a sustainable stylist, or vintage/thrift queen, or a stylist who cares deeply about ethical brands, shopping practices and reducing the amount of fast fashion that ends up in landfill…. Get ready for this GAME CHANGER. “The ThredUP 2024 Resale Report projects that the resale industry will be a $73 billion market in the US alone by 2028. That’s growing 7x faster than mainstream retail,” s...

Want to offer your clients a 'digital closet' with images of everything they own PLUS outfit ideas and shopping recommendations? One of the original technology innovators in the personal styling space is Hue & Stripe, a styling client management tool that helps image consultants serve clients faster and more effectively, allowing them to help clients anywhere, anytime. Today we're...

Save the Date: Get Ready to Turbocharge Your Personal Styling Career! (May 13-16)🚀 ⁠⁠https://thestylecore.lpages.co/stylepreneur-growth-challenge/⁠⁠ ⭐⭐⭐⭐⭐ Want to know EXACTLY what to say to a styling client so you get the most important, deep answers to their style concerns? In today's episode, we're excited to bring you a list of phrases and tactics honed from Carla Mathis' 40 years exper...

The demand for Color Analysis is finally on the rise! Find out how AICI Image Master Carla Mathis and Styling Course Queen Erin Mathis are capitalising on this trend of clients wanting color analysis to serve people all over the world. Key Topics: ✔️The color systems; which ones work and which ones don't! ✔️The skills you need for a successful color analysis (and it's not what you'd ex...

Lukbook is a BRAND NEW online shopping and styling destination for the 66% of Australian women who wear a Size 14+ and it’s bringing all the VOGUE, high end designer feels… Katrina Van De Ven, Lukbook Co-Founder & CEO is re-imagining the plus-size retail space, having built a stunning, aspirational destination for stylists to use with their clients. From shoppable looks to designer brands in ‘plus...

Ahead Of Your Curves is a disrupter in the Australian rental fashion space making it easier for personal stylists to source outfits for their mid-plus size clients, as traditional retailers fail to provide high end, beautiful collections that fit the average woman. Today we're joined by AOYC Founder Kylie Wall, who started the company after years of enduring change room meltdowns, being told to we...

We're going to chat about how Friska Wirya went from entrepreneurial newbie with $0 in the bank to international keynote speaker, fuelled by a trial and error approach to her marketing mixed with a highly intentional brand. Friska and I first met at a Mys Tyler x Mirvac collaboration last year for their Spring Fashion Campaign, where stylists and Mys Tyler fashion contributors were hosting tal...

In this new format, I'll be answering some of the most common audience questions (because they've been piling up for a while now and I love striking off an action on my to-do list!) These answers are formed from my experiences and observations working with stylists at various stages of business, including those just beginning their styling journey through to stylists with national teams under them...

Natalie Wakeling is Australia’s first plus-size editorial model, turned size inclusive fashion designer and she’s got a bone to pick with the fashion industry. Natalie has been part of a pioneering movement to redefine the fashion and retail industry into a more size inclusive, body positive space not only for customers and models but also plus size designer brands. And not just a ‘we feature some...

My guest today is Sarah Neill, CEO and the founder of Mys Tyler, an app where customers can find ‘like bodied’ fashion creators and personal stylists to help them feel more confident in what they’re buying. And in a retail first, the Mirvac portfolio of shopping centres in Australia is partnering with the Mys Tyler app and The Embrace Hub bringing together aspirational online content and relatable...

This is a follow up episode from "How To Use Tik Tok For Stylists Over 40" and I'm SUPER EXCITED to share it with you. My guest is Cecilia Stoeckicht, a bilingual, Midlife Image Coach who decided to test out the strategies shared by digital marketing and TikTok specialist, Candice DeVille, Co-Founder of Co-Pilot Crew, because she wasn't seeing much audience growth on Instagram. Hear first-hand fro...

Rebecca Lau Marsh is a stylist and fashion entrepreneur with an incredible ability to generate her own PR coverage. Why does this matter? Because if you’re starting out without an existing personal styling client base, you’re going to need an audience. And I’m guessing you don’t have buckets of cash lying around for ad campaigns, right? So PR can be a quick and free way to reach your ideal clients...

In this month’s free marketing training session, we had Candice DeVille, CoFounder of digital marketing agency Co-Pilot Crew onboard to help us understand how to use Tik Tok for stylists to grow their business. Candice and the CoPilot team typically work with mid to large size businesses and substantial advertising budgets, so the insights provided will help small business owners with no advertisi...

Today I’m talking about the social media content tricks personal stylist Chelsea Brice has implemented to become an award winning stylist with an international business, booked out services and a team of stylists working for her across various states in Australia and New Zealand.  Chelsea has managed to scale her business to become a booked-out stylist and bring on other stylists without losing th...

How did personal stylist Janine Coney build her Instagram audience to over 11,000 followers? What grass -roots, 'old school' marketing activity works better for Janine than any other? And what's the most popular styling services her UK clients are booking in now? Find out the unique marketing mix that works for Janine in today's episode. As always, you'll see that there are so many different ways...

In today’s podcast episode, International Stylist and Bespoke Shopper Coco-Louise explains why she values creativity-based marketing over complicated strategies to attract clients. Coco-Louise helps her ‘guests’ (styling clients) embrace their most true self. And she’s decided to follow suit with the way she approaches digital content creation, choosing to tap into her own creativity instead of be...

Ozuola Martins is a celebrity, editorial and red carpet stylist now pivoting into the world of personal styling. The challenge for many celebrity stylists looking to build up their personal clientbase is the need to move away from the reliance on word-of-mouth and referrals towards a more strategic marketing plan that attracts the right personal styling clients consistently. A key component of thi...

Welcome to another 'TEA & CHATS - STYLING BUSINESS MASTERCLASS!'  This time, we were joined by Clinical Psychologist Talya Rabinowitz and C-Suite Brand Transformation Specialist, Dara Donnelly, along with image experts from around the world to uncover this pressing issue....  ⭐How In The Name Of Zeus Can We Get People Actually Connecting With Our Posts, Blogs & Emails??? ⭐&nbsp...

What does 'ethical image consulting' look like, and how do stylists support this global shift in consumer interest?  The term 'sustainability' is thrown around ALOT in the styling world - so I wanted to ask the OG of ethical stylists, Colour Expert, Melbourne Image Expert, former President of the Melbourne Chapter of the AICI and author, Donna Cameron, what's happening in the sustainable styl...

Are you a personal stylist struggling to find amazing brands for your plus-size clients?  Or are you a stylist specialising in curvy, full figured or tall styling, looking to find new clients? In this week’s episode of The Styling Advisory Podcast, I got to chat with Sylvie Wilson, Co-Founder of INSYZE, a personalised shopping and community platform for plus-size fashion.   Founded...

This week we catch up with Emma Inteman, founder of the ultimate video tool SHOPSHARE, to find out what new features they’ve introduced to help personal stylists build incredible, global styling businesses.   With their exclusive tech, SHOPSHARE is the only platform offering a human touch to online shopping via video integration. The ideal virtual styling solution for clients who want to...