The Signal Room

There's a big difference between maintaining an audience and building a community. An audience listens — a community belongs. In the season finale of The Signal Room, Jemma sits down with Patrick Hinds (True Crime Obsessed), Deante' Kyle (Grits & Eggs), and Sarah Stewart Holland and Beth Silvers (Pantsuit Politics) to get into the real mechanics of community-building: what it takes, what it co...

Podcasting's superpower is intimacy — the slow, deep trust built over long-form listening. Social media's superpower is intimacy too, but a different kind: quick hits, snackable moments, the scroll-stopping hook. So what happens when you try to translate one into the other? In this episode, Jemma sits down with brand strategist Elosi Ikharo (Jade Media), social media strategist Carmen Vicente (Sla...

A primer for any podcaster trying to get more out of every episode they make. Clips are the podcast industry's best discovery tool. But making them well (finding the right moment, cutting it correctly, adapting it for the right platform) takes time that most podcasters don't have. In this bonus minisode of The Signal Room, host Jemma Brown sits down with Chris Savage, CEO of Wistia, to break down...

Clips are everywhere — but are they actually working? In this episode, Jemma sits down with Ashley Carman (Bloomberg), Nishat Kurwa (Vox Media), and Toby Howell (Morning Brew Daily) to ask the question the podcast industry is quietly obsessing over: do clips bring in new listeners, or are they just feeding the algorithm while cannibalizing your core audience? The Signal Room is made in partnership...

Authenticity is podcasting's most overused word — and its most essential ingredient. In this episode, Jemma sits down with Anna Sale (Host, Death, Sex & Money), Anna Martin (Host, Modern Love), and Calum Johnson (Host, The Calum Johnson Show) to ask: can a host stay true to themselves as their show as their personal brand grows? The Signal Room is made in partnership with Wistia.

Video podcasts didn't just change how we consume media — they rewrote the rules of journalism, audience-building, and what it means to be a creator. In this episode, Jemma sits down with Georgie Holt (CEO, FlightStory), Pablo Torre (Host, Pablo Torre Finds Out), and Stephanie Smellie (Head of Business Development, Patreon) to unpack the seismic shift video has caused across the industry. From data...

Podcasts don’t respond to chaos in media and culture—they catch the tremors before anyone else feels them. The Signal Room sits you down at the table where the sharpest minds in the industry are writing the new media game plan and answering the biggest questions in podcasting today. These conversations are happening in silos and behind closed doors. Now we're inviting you hear them. I’m Jemma Brow...