The Sh*t We Post

How far should brands really push it on social? In Episode 4, Nathan sits down with longtime friend and social media veteran Dave Russell to talk brand voice, reactive posting, “unhinged” social trends, and the fine line between funny and getting fired. From Brand Twitter war stories to Checkers & Rally’s late-night fries chaos, this episode is packed with real talk, hilarious behind-the-scene...

Nathan kicks off Episode 3 of The Sht We Post* with a solo take on authenticity in social media, breaking down why audiences can instantly tell when brands and creators are forcing it, chasing trends, or trying way too hard to feel human. Then he’s joined by Darby Hogan, Senior Social Media Manager at Swanson Health, for a candid conversation on what authenticity actually looks like in the day-to-...

Welcome to the first episode of The Sh*t We Post. I kick things off with a quick intro to who I am, what I do, and why this podcast exists. Then I’m joined by Ashley DeJonge, Senior Social Strategist at Lippert. We talk about how we got into social, the reality of working in it day to day, and some of the funniest and most frustrating moments we’ve dealt with along the way. If you’ve ever worked i...

The Sh*t We Post is the unapologetic podcast for social media managers, marketers, and creators navigating the chaos of the modern world. From influencer ROI and executive expectations to viral wins, algorithms, and out of the box campaign development, we pull back the curtain on what it actually takes to run social and be kinda good at it. No fluff. No recycled LinkedIn advice. Just strategy, jok...