The Ryan Sullivan Show

Grab our free podcast script → https://mailchi.mp/podcastprinciples.com/script As podcasting has grown, so too have the production teams that make the podcast happen. You have a graphic designer for your thumbnails and visuals, an audio editor for your audio, a video editor for your video editing – the list doesn’t go on, but it isn’t very short either. This problem has made the podcast producer a...

Grab our free podcast script → https://mailchi.mp/podcastprinciples.com/script It’s a question that many podcasters will travel far and wide to find the answer to: Should I get a VA, or a dedicated podcast producer for my show? At the end of the day – none of us have a crystal ball. And few of us have the appetite or experience for hiring. So, sit back, relax and let Jack and I lay out all of the...

It’s one of the biggest motivators for podcasters – making money off your podcast. Which is all fine and good! After all, we help B2B podcasters, we’re no strangers to a bottom line. The issue here is the ways that people conventionally think will help them ‘get that money’. But is it at the expense of your brand? Your audience? Or even, dare I say, potential leads??? Tune in and let’s sort this a...

In this week’s episode, I’m joined by my right-hand man and the general manager of Podcast Principles, Jack Gallagher! Jack sits down with me to discuss some major areas in podcasting, from A.I.’s place in production and content creation – to calibrating the expectations of “success” in podcasting and why you shouldn’t sweat the numbers for *at least* 6 to 12 months. We also zoom in on some of the...

Grab our free podcast script → https://mailchi.mp/podcastprinciples.com/script You can market your ENTIRE business with just one podcast. Enter the “4-5-1” system, the answer to your prayers – you, the owner, founder or CEO who is out there running, marketing and selling for your business every day. This system is designed to streamline not only your marketing, but also simplify your strategy. ___...

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover LinkedIn’s new video feed has been here for a minute – and it doesn’t look like it’s going anywhere.. And although the algorithm is pushing short-form video content, that doesn’t mean that there shouldn’t be at least a *little* thought into some key areas I cover in this week’s episode. Are you ready to skip th...

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover Running your own business is no picnic – but for those of you that pour your blood, sweat and tears into what you’re building – this episode is for you. This week, I’m joined by Dan Martin – a client and business coach who is a catalyst for people like myself to take their model and how they do things to the ne...

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover So your content is bringing in prospects, now what? The best part of course.. Turning those prospects into clients! Easier said than done, but exciting nonetheless.  In this week’s episode, I share another segment from a recent webinar I did – where I address this bottom part of the funnel – the portion wh...

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover It’s 2025 and everyone is telling you that you need to use video to market your business. However, like a lot of things in life, it can be difficult to sift through people’s opinions to get to simple, core steps – and creating content (specifically video) is no different. In this week’s short video, I’m sharing...

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover Everyone has an opinion on how to create great video content—but have you noticed how few actually show you how to do it? The internet is full of advice, but what’s often missing is a clear, actionable system for producing videos that engage your audience and drive results. In this week’s episode, I’m giving yo...

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover LinkedIn video is slowly dying. Okay – well the video isn’t – but the old way of doing video on LinkedIn (is dying). If you’ve seen my previous video, you know that the algorithm is changing – which means, the way that we do things is going to change as well. But don’t worry, video is still king on LinkedIn. Bu...

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discove LinkedIn has once again made some big changes to their platform.. For over a year now, the long-awaiting “video feed” seems to finally be coming to fruition as LinkedIn makes the move towards short(er) content. With Tik Tok, YouTube Shorts and this new trend towards attention deficits, LinkedIn has become the mo...

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover In this week’s very special episode – I’m joined by Chris Walker, marketing genius and trailblazer in the digital content space. Chris is the CEO of Passeto and Chairman of the famous “Refine Labs” – sought after by companies large and small for their ability to accelerate revenue growth and improve marketing R...

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover What do an investor and a podcaster have in common? In this week’s episode, I’m exploring that very question with guest (and client) Philip Jayhawk Chan! I sit down with Philip to discuss this shift towards the “modern CEO” and this new shift towards founders and owners steering their proverbial digital marketi...

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover You’ve heard me talk about the ‘holy grail’ before – making money from podcasting. For most, it’s advertisements and sponsorships that come to mind. But there’s another method of making money from podcasting: charging your guests. Now it’s not common – and it’s (for sure) controversial as a media practice. So m...

Content creators, business owners, founders – anyone who is interested or involved in marketing – is looking to do one thing: Stand out. And believe me, if you’ve tried to be ‘unique’ in your niche, you know it can be harder than it looks. In this week’s episode, I break-down how to find your niche – your specific “in” with an audience. Not only do I take you through the steps, I’ll show you how w...

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover It’s the red-headed step child of video.. The livestream. Whether it’s because people don’t think it’s professional, don’t take it seriously, whatever – doing ‘live’ content has always been tricky for founders, CEOS and really, creators in general. It seems to have a certain flavor to it – but the good news is...

One of the most common questions I hear is: "How do I actually make money from my podcast?" And trust me—I get it. Podcasting requires a serious investment of time, energy, and sometimes even money. If you're putting in the effort, you want to see a return. The truth? While making money from a podcast isn’t always easy, it’s absolutely possible with the right approach.  In this episode, I bre...

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover What’s the best part of making a sale? Closing the deal. But let’s be honest—it’s rarely as smooth as it looks in the movies (looking at you, Glengarry Glen Ross ). The process can feel like a whirlwind of drama, strategy, and effort, especially in the world of digital marketing. In this week’s episode, I’m bre...

You’ve heard me talk a lot about the top and bottom of your funnel – so it’s finally time to show love for the middle of the funnel in this week’s episode! In the land of problem aware, the “I’m fine, I know what I’m doing” crowd can be one of the toughest nuts to crack when it comes to marketing and sales. In this week’s episode, I finally explain and break-down the middle of the funnel and how f...

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover Virality–it’s what’s for dinner. Everyone and their mother has been trying to figure out how to go “viral” since the advent of YouTube and social media. But here’s the thing: not all viral content is created equal, especially on social media. In this week’s episode, I take you through what content you should be...

Grab our free podcast script → https://mailchi.mp/eed2b69a9733/5-leads-a-week In this week’s episode, I sit down with Jared Miguez – a client of ours who runs the law firm Arena Collective. Jared began his podcast journey a couple years ago with us and together we’ve gained more insight into the industry itself as well as where podcasting “fits in” to a business like his – one that is focused on c...

Grab our free video script → https://mailchi.mp/eed2b69a9733/5-leads-a-week In this week’s special (and tasty) episode – I am taking to the griddle and making Jersey’s very own ‘Pork roll egg and cheese’ while giving you the skinny on making content efficiently (that also converts). Specifically, I’m diving into the using an outside agency vs. making everything in-house. Most people’s instincts ar...

If you’ve even seen a few of my videos, you know that I’m a big fan of LinkedIn. The networking and job search giant has for a long time been thought of as that: a tool for networking and job search. The truth is, this platform has an unmatched ability to guide qualified leads right into your product, program or coaching. In this week’s episode, I break down our very own high ticket marketing form...

Grab our free video script → https://mailchi.mp/eed2b69a9733/5-leads-a-week It’s that time of the year again where we say goodbye to the old year and welcome in the new. Whether it’s new habits, goals or objectives, we’re all looking to make change in a positive way – and what better way than by.. Starting a podcast for your business. The time has never been better, the opportunity is here – and t...