The Ryan Sullivan Show

🎬 Ready to start your podcast? Steal my free script and title ideas below. https://mailchi.mp/podcastprinciples.com/script Is podcasting still worth it in 2025? ..or is there a smarter way to get the same upside? In this episode we get brutally honest about when you shouldn’t start a show, why compliance-heavy industries (hello, financial advisors) may want a different path, and how to use “ghost...

🎬 Ready to start your podcast? Steal my free script and title ideas below. https://mailchi.mp/podcastprinciples.com/script Do you need 10–20 minute videos—or will a 60-second YouTube Short do the job? In this episode, we cut through the noise. You’ll learn when short form is perfect for reach and discoverability (including how Shorts can rank on Google) and when long form/podcasts are the engine...

🎬 Ready to start your podcast? Steal my free script and title ideas below. https://mailchi.mp/podcastprinciples.com/script Want your videos to show up in Google? In this episode, I break down a simple, repeatable playbook to rank without getting lost in SEO theory. We run a “tactical test” you can do today: think like your prospect, search their real queries, spot outdated results, then publish a...

🎬 Ready to start your podcast? Steal my free script and title ideas below. https://mailchi.mp/podcastprinciples.com/script I sat down with Jared Smith to show how a podcast can replace most of your marketing in ~90 days. Since 2020, my team at Podcast Principles has helped 2,000+ clients rack up 15M+ views and 500K downloads, and in this episode I share exactly what works for service businesses—l...

🎬 Ready to start your podcast? Steal my free script and title ideas below. https://mailchi.mp/podcastprinciples.com/script Your podcast should grow your business, otherwise, what's the point? I sit down with my good friend Danny to unpack why a video-first podcast is the most versatile asset you can create. I detail how one 10+ minute recording into YouTube, audio, shorts, reels, blogs, newslette...

🎬 Ready to start your podcast? Steal my free script and title ideas below. https://mailchi.mp/podcastprinciples.com/script Does YouTube actually bring clients? Yes (if you use Shorts correctly). We share a simple posting play (1 short/day), real client stats (thousands of views in days), how Shorts lift your long-form, and a lightweight path from views to your email list to everyone's favorite: s...

Most pros chase guests, virality, and sponsors. This keynote flips it. I show you how to build a business-first show that turns LinkedIn → Podcast → YouTube → Booking into a simple authority engine—no cold DMs, no ad-dependence, no download chasing. 📌 Jump In Here: 0:00 - Beginning 0:35 - Origin story 2:45 - Best Buy haul → first pod 4:22 - First guest → Upwork idea 6:30 - First $80 win 8:12 - “A...

🎬 Ready to hit record? Steal my free Script Science framework and craft tighter hooks, snappier middles, and clean CTAs, fast. 👉 https://mailchi.mp/podcastprinciples.com/script What if I told you that someone else could pay YOU to podcast? And guess what, it's not a sponsor. In this episode, we first dissect sponsorships, how they function, and WHY you shouldn't be interested in them. We'll also...

🎬 Ready to hit record? Steal my free Script Science framework and craft tighter hooks, snappier middles, and clean CTAs, fast. 👉 https://mailchi.mp/podcastprinciples.com/script “The biggest podcasts don’t make the most money.” In this episode, I break down why (and how) smaller, niche shows often out-earn mass-appeal giants. We cover the real drivers of podcast revenue: -audience value (specific...

🚀 Ready to get on video? Chat with me → https://calendly.com/podcastprinciples/discover Most founders avoid content because it feels cringe, awkward, or fake. In this episode, I lay out 8 non-cringe title frameworks that actually pull clients in, and the best part? It’s backed by proof: these exact titles have driven $5M+ in lifetime revenue for a client podcast that I examine today. You’ll get t...

🚀 Ready to get on video? Chat with me → https://calendly.com/podcastprinciples/discover In this episode I walk through the podcast strategy I use to make a show drive real revenue, not just downloads. I show you how to build “money episodes” your prospects actually want, the three topic styles that convert (tactical, philosophical, psychological), how I outline before I ever hit record so listene...

🚀 Ready to get on video? Chat with me → https://calendly.com/podcastprinciples/discover Most founders avoid content because it feels cringe, awkward, or fake. In this episode, I lay out 8 non-cringe title frameworks that actually pull clients in, and the best part? It’s backed by proof: these exact titles have driven $5M+ in lifetime revenue for a client podcast that I examine today. You’ll get t...

🚀 Ready to get on video? Chat with me → https://calendly.com/podcastprinciples/discover Podcasts work great (obviously). But we can’t deny that there are some industries and professions that just… suit the connection that podcasting offers so much better than others. One of those industries is life insurance – specifically, IBC or the Infinite Banking Concept . I’m joined by Podcast Principles Pr...

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover It’s obvious now. A.I. is here to stay. But with the sophistication that models like GPT brings to the table, comes a complexity to writing prompts to get the right output for not only copywriting, but also building and structuring your video content. In this video I share with you some of the prompts I use wit...

LinkedIn is starting to look a lot more like TikTok or Instagram Reels, and that’s not by accident. In this solo episode, I break down the major changes happening on LinkedIn, specifically the rise of the new video-first feed. I’ll explain what this shift means for content, business owners, and professionals trying to stand out on the platform. Whether you're already posting on LinkedIn or just th...

🚀 Ready to get on video? Chat with me → https://calendly.com/podcastprinciples/discover If you think making great podcast clips is just about hitting “Export” in Descript, think again.  In this episode, Ryan continues his conversation with content strategist and founder Danny DelVecchio to pull back the curtain on the real systems behind high-performing video content. Danny breaks down how h...

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover In this episode, I sat down with my friend Danny to talk about what actually makes a podcast work, especially for founders who don't love being on camera. Danny walked me through the four versions of his show that didn’t stick, and what he learned from each one. We talked about why creating just one clip per gu...

🚀 Ready to get on video? Chat with me → https://calendly.com/podcastprinciples/discover Most founders avoid personal stories in content because they don’t want to overshare, sound fake, or feel like influencers. But here’s the truth: when told right, these stories are powerful trust-builders — and they can directly lead to booked business. In this episode, Jack and Ryan break down three proven pe...

🚀 Ready to get on video? Chat with me → https://calendly.com/podcastprinciples/discover In this week’s episode, I’m joined once again by my business partner and podcast producer, Jack Gallagher! Together, we chat about the marketing funnel as a way to have your marketing “at-a-glance” and what each level  in the funnel entails in terms of the type of content you’ll use and the type of engage...

🚀 Ready to get on video? Chat with me → https://calendly.com/podcastprinciples/discover In this episode, Ryan tackles the question no one in B2B wants to say out loud: Are marketing agencies obsolete?   The answer? Yes. And your in-house marketing department might be next. Ryan breaks down why the traditional model, spending $100k+ on an agency or bloated internal team, isn’t just outdated,...

Grab our free podcast script → https://mailchi.mp/podcastprinciples.com/script This week’s episode is a special treat.. I sit down with Alex Sheridan to do something previously unheard of in LinkedIn circles: Disagree. Alex and I are in the same industry and we provide similar services but with one central difference, which we talk about in this debate. Should you hire freelancers, vendors, finall...

Grab our free podcast script → https://mailchi.mp/podcastprinciples.com/script For most people, podcasting boils down to one thing: Costs. And not just money – but also time and effort – two inputs that can wear you down if you don’t have a proper system (and proper help) to produce your podcast. I’m joined by my occasional co-host and the General Manager of Podcast Principles – Jack Gallagher. We...

Grab our free podcast script → https://mailchi.mp/podcastprinciples.com/script If I knew these three things before I started my podcast – I would’ve gotten so much further, so much faster.. And the real kicker? Nobody talks about these three things, at all. In the last 8 years I’ve been in the podcasting industry, I haven’t once heard of these points. Seriously. And yet, these factors are some of...

🚀 Ready to get on video? Chat with me → https://calendly.com/podcastprinciples/discover It’s one of the most annoying aspects of starting a podcast: Figuring out how much time and money it will cost you. Even more importantly, what do you need to launch and maintain a successful podcast? With so many details and areas of discomfort, it’s no wonder most people put podcasting on the backburner. In...

🚀 Ready to get on video? Chat with me → https://calendly.com/podcastprinciples/discover The marketing funnel is dead, or at least it’s not what it used to be. In this episode, I break down why traditional funnel thinking no longer fits the way people actually make buying decisions today.  Gone are the days of direct and immediate action. Buyers aren’t moving in a straight line, they’re bounc...