The Real Word

The Real Word

News EN ↓ 435 Folgen

Welcome to The Real Word, hosted by real estate professionals and entrepreneurs Byron Lazine and Nicole White. Each week, Byron and Nicole share their word on current industry news, discuss rackets flooding the industry, and shout out a marketeer of the week.

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The Real Word

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News

Podcast-Website

www.nowbam.com

Neueste Folge

27. Okt 2026

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Episode 134: Foreclosures, Seller Beliefs + Themed Airbnbs 20.08.2020

This week on The Real Word, Byron and Nicole discuss mortgage delinquencies, outdated seller beliefs, and Blockbuster’s themed Airbnb. Racket 1: As mortgage delinquencies climb, people are wondering if a rise of foreclosures will take place in 2021. Bloomberg article: bit.ly/bloombergmortgagedeliquences Realtor Magazine article: bit.ly/realtormortgagedeliquences Racket 2: Do these eight seller bel...

Episode 133: Brad Inman’s Keynote, Client Behavior + Instagram Reels 12.08.2020

This week on The Real Word, Byron and Nicole share takeaways from the Inman Connect keynote speech, how client behavior is changing, and Instagram’s new feature.  Racket 1: Brad Inman gave a short but powerful speech to kick off Inman Connect last week. https://bit.ly/inmanconnectkeynote Racket 2: New behaviors are emerging as buyers search for homes amidst the pandemic. https://bit.ly/buyerbehavi...

Episode 132: Inman Connect, Agent Traits + VR Deals 05.08.2020

This week on The Real Word, Byron and Nicole discuss Brad Inman’s upcoming talk, traits real estate agents should possess, and a VR record deal in Aspen.  Racket 1: Brad Inman is kicking off Inman Connect with a talk from the heart. Join us next week to recap his speech! https://bit.ly/wasisnow Racket 2: What are the most essential traits for real estate agents? https://bit.ly/reagenttraits Market...

Episode 131: Future of Urban Living, As-Is Properties + Zoom Rooms 29.07.2020

This week on The Real Word, Byron and Nicole discuss predictions for urban real estate, what to look for when buying as-is, and Zoom Rooms. Racket 1: The CEO of The Raisner Group predicts urban real estate will reach new heights despite the pandemic. What are your thoughts? https://bit.ly/urbanre Racket 2: With a competitive market, more buyers are willing to buy as-is. What should these clients k...

Episode 130: Fastest Homes Sales on Record, Sales Tips + A New Hire 22.07.2020

This week on The Real Word, Byron and Nicole discuss Zillow’s report on home sales, tips for agents who hate sales, and the newest hire for a Florida real estate firm.  Racket 1: Zillow’s weekly market survey reports homes are selling at the fastest rate ever: bit.ly/OC_fastesthomesales Racket 2: Sales is part of real estate. Here are some basic tips for those who hate it: bit.ly/salestipsforagent...

Episode 129: Zillow Agent Profiles, Property Taxes + Social Media 19.07.2020

This week on The Real Word, Byron and Nicole discuss the importance of Zillow’s agent profiles, a possible increase in property taxes, and why you should still be posting on social medai. Racket 1: Zillow’s agent profiles are the most useful for clients: https://bit.ly/zillowagentprofiles Racket 2: Governments are considering increasing property taxes to fill budget holes: https://bit.ly/propertyt...

Episode 128: Houston Association of Realtors sets the record straight 08.07.2020

This week on The Real Word, Byron and Nicole are joined by Matt Burrus, Chief Communications Officer at Houston Association of REALTORS®.  Matt clears up confusion on headline news about master bedroom terminology and shares what HAR is doing to educate the real estate community on fair housing practices. Plus, they discuss iBuying, leads, and how HAR has managed to stay ahead of Zillow in their m...

Episode 127: Issues with Open Houses & Master Bedrooms 01.07.2020

This week on The Real Word, Byron and Nicole discuss two topics: the safety of agents at open houses and the issue around master bedrooms.  Racket 1: A Keller Williams agent in Virginia was recently attacked at an open house. Should this be a call to end public open houses? https://bit.ly/endopenhouses Racket 2 & Marketeer: Houston Association of Realtor is calling for change to the term master be...

Episode 126: Selling while Divorced, Agent Competitions & REAL Trends 24.06.2020

This week on The Real Word, Byron and Nicole discuss working with divorced couples, ways to increase agent productivity, and REAL Trends results.  Racket 1: Should divorced couples have a different process for selecting a real estate agent? https://bit.ly/reagentdivorce Racket 2: Do competitions make agents more productive? bit.ly/agentcompetitions Marketeer: REAL Trends has adjusted its ranking s...

Episode 125: iBuyers and Brokerages, Housing Market around NYC + The Gift Card Project 17.06.2020

This week on The Real Word, Byron and Nicole discuss the move that iBuyers are making, markets around big cities, and The Gift Card Project. Racket 1: Opendoor and Offerpad are launched traditional brokerage services, including listing homes for sale. https://bit.ly/ibuyerorbroker Racket 2: New Yorkers are looking for second homes outside of the city, but they aren’t paying luxury prices. https://...

Episode 124: Unequal Treatment in the Real Estate Industry: Be Part of the Solution 10.06.2020

This week on The Real Word, Byron and Nicole reflect on current events and how changes can be implemented in the real estate industry.  Racket 1: A 3-year Newsday Investigation revealed unequal treatment by real estate agents on Long Island: bit.ly/OC_newsdayinvestigation Racket 2: Coldwell Banker CEO speaks about the future of office space: bit.ly/OC_officespace Marketeer: Katie Lance, Kendall Bo...

Episode 123: Offerpad's New Service, Buyer Representation + Meme Templates 03.06.2020

This week on The Real Word, Byron and Nicole discuss why agents should be worried about Offerpad’s new service, why buyers should have representation with new construction, and the Broke Agent’s meme templates.  Racket 1: Offerpad is now providing listing services. Tune in for why this differs from discount brokerage offerings: bit.ly/OC_offerpadlistings Racket 2: The article spoke to how agents c...

Episode 122: Virtual Buying, Outdoor Space & Bigfoot at Home 27.05.2020

This week on The Real Word, Byron and Nicole share what the Coldwell Banker CEO told CNBC, the shift in property features, and how Bigfoot is getting eyes on a listing. Racket 1: Coldwell Banker CEO Ryan Gorman told CNBC about trends his brokerage is currently seeing: bit.ly/OC_retransition Racket 2: Outdoor living space is becoming increasingly more important for buyers: bit.ly/OC_outdoorspaces M...

Episode 121: Investing in RE, Record Loss for SoftBank & Listing Videos 20.05.2020

This week on The Real Word, Byron and Nicole discuss investing in real estate, a record loss for SoftBank, and using the basics to produce video.  Racket 1: Real estate investment during the pandemic isn’t much different than investing during other times: bit.ly/OC_reinvestment Racket 2: SoftBank, an investor for Compass and OpenDoor, among other companies, reported a record loss of $8.8 billion:...

Episode 120: Realtors are Line of Defense, Airbnb Owners & a Flip or Flop sale 13.05.2020

This week on The Real Word, Byron and Nicole discuss Brad Inman’s opinion piece, the position of Airbnb owners, and Tarek El Moussa’s real estate agent.  Racket 1: Are realtors a line of defense against banker greed?  bit.ly/realtorslineofdefense Racket 2: Airbnb owners are weighing their options: sell now or wait for travel to start up again. bit.ly/shouldairbnbsell Marketeer: This Flip or Flop s...

Episode 119: What NOT to do, Contact Free Selling + Cribs Style Video 06.05.2020

This week on The Real Word, Byron and Nicole discuss what agents shouldn’t be doing, Opendoor’s return to contact free selling, and a Marketeer that reminds us of MTV Cribs. Racket 1: In this Inman article, the author shares 12 things agents should stop doing. Do you agree with the list? bit.ly/OC_stopdoingthis Racket 2: Opendoor is returning to two markets to test out “Sell Direct” and “Home Rese...

Episode 118: Realogy's $400M deal, Benefits for Buyers + John Krasinski Playbook 29.04.2020

This week on The Real Word, Byron and Nicole discuss why Realogy is suing Madison Dearborn Partners and SIRVA Worldwide, 3 benefits for buyers amid the pandemic, and how John Krasinski is inspiring agents. Racket 1: Realogy’s $400M deal with Madison Dearborn Partners and SIRVA Worldwide is falling apart, and Realogy is suing: bit.ly/400Mrealogydeal Racket 2: Amid the current health crisis, homebuy...

Episode 117: Advice from France RE, Landlords Preying on Tenants + Showing you Care 23.04.2020

This week on The Real Word, Byron and Nicole discuss the advice from the CEO of Coldwell Banker France, scumbag landlords, and how to show your clients you care.  Racket 1: As France nears the end of lockdown, founder and CEO of Coldwell Banker France and Monaco says real estate activity is increasing: bit.ly/frenchREleader Racket 2: Not all landlords are helping their renters. Some are requesting...

Episode 116: Luxury Auctions, April Rent + Zillow’s Virtual Open Houses 15.04.2020

This week on The Real Word, Byron and Nicole discuss an option for luxury homeowners, tenant rent payments, and Zillow’s options for Virtual Open Houses. Racket 1: Luxury homeowners who are ready to sell are turning to auctions: bit.ly/autionssurge Racket 2: As of April 5, a third of tenants had not paid rent: bit.ly/tenantsnotpayingrent Marketeer: Real estate agents can add a virtual open house l...

Episode 115: Top Ten Cities, NAR Offerings + Virtual Scavenger Hunts 08.04.2020

This week on The Real Word, Byron and Nicole discuss the cities best prepared for a fallout, what NAR is doing for its members, and an innovative way to get people involved in 3D home tours.  Racket 1: These 10 cities are best prepared to handle an economic storm: bit.ly/bestpreparedcities Racket 2: NAR is funding two months of TeleHealth for members in need. Learn more here: bit.ly/narfundsteleme...

Episode 114: How Mortgage Guidelines changed this week 02.04.2020

This week on The Real Word, Byron and Nicole are joined by Brian Faye, mortgage lender. The three discuss changes in the real estate and mortgage industries over the past few days.  Inman articles: Let’s Officially Cancel April Fools’ Day: bit.ly/cancelaprilfools Feds say real estate is an ‘essential business’: bit.ly/REessential 66 High Street 3D Tour: 66highst.com Subscribe to our channel: bit.l...

Episode 113: Delayed Mortgage Payments, Zillow Offers & KCM's Marketing 25.03.2020

This week on The Real Word, Byron and Nicole discuss options for homeowners to delay payments, Zillow pressing pause on iBuying, and the message KCM is sharing.  Racket 1: If you are a homeowner affected by the situation, you may be able to delay mortgage payments for up to a year. Learn more about what Fannie Mae and Freddie Mac are doing to help ease the financial burden: bit.ly/defermortgagepay...

Episode 112: Culture Change, Gary Keller's Advice & How to market during shifting times 18.03.2020

This week on The Real Word, Byron and Nicole discuss the global pandemic, how it is affecting the real estate industry, and how to support your local community.  Racket 1: New restrictions across the country are creating a culture change in the industry: bit.ly/cvculturechange Racket 2: Gary Keller gives four pieces of advice to navigate the changes in the market: bit.ly/garykellersadvice Marketee...

Episode 111: Noisy Homes, Zestimates & a Grease Parody 11.03.2020

This week on The Real Word, Byron and Nicole discuss a new feature to identify noisy homes, the listing price of a former Zillow CEO’s property, and a listing parody.  Racket 1: Realtor.com is introducing a new feature to gauge noise levels for individual properties. Do you think this is a racket? bit.ly/noisyhomes Racket 2: Spencer Rascoff, former Zillow CEO listed his Los Angeles home for nearly...

Episode 110: RE Leader Traits, Costs for New Agents & Lowball Disorder 04.03.2020

This week on The Real Word, Byron and Nicole discuss top traits of real estate leaders, costs to expect as a new real estate agent, and a spoof gets the Marketeer spot.   Subscribe to our channel: bit.ly/realwordsubscribe Racket 1: What are the top ten traits of real estate leaders? See if you agree with this list: bit.ly/realestateleadertraits Racket 2: New agents need to prepare for costs associ...

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