The Real Word

This week on The Real Word, Byron and Nicole discuss how millennials are shaping the market, time-wasters, and utilizing IG Reels. Subscribe to The Real Word Channel: https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ Racket 1: Millennials may have waited longer to buy their first home, but now they are changing the housing market: https://www.bloomberg.com/news/articles/2021-02-01/millennia...

This week on The Real Word, Byron and Nicole discuss whether or not real estate agents should build their own brand, the 2021 market, and the sale of Tommy Hilfiger’s Connecticut estate. Racket 1: The author of this article thinks it’s a waste of time and money to build a personal brand. What are your thoughts? https://www.ypn.realtor/the-lounge/stop-building-your-own-real-estate-brand-youre-wasti...

→ The Real Word will no longer be on the One + Company channel! ← Subscribe to The Real Word Channel today: https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ This week on The Real Word, Byron and Nicole discuss United Van Lines’ Migration Study, Greg Hague’s new venture, and 2021’s real estate events. Racket 1: United Van Lines released their 2020 National Migration Study. Were you surprise...

In Part 2 of the Swanepoel Trends Report: Real Word style, Byron and Nicole share the remaining five trends from this year’s report. Trend 05 - Real Estate’s Cloud-Based Brokerage Takes Flight Trend 04 - Revitalizing Real Estate’s Largest Franchisor and Brokerage Company Trend 03 - Managing Diversity and Inclusion Trend 02: The Lead Generation Focused Business Opportunity Trend 01: Real Estate in...

In Part 1 of the Swanepoel Trends Report: Real Word style, Byron and Nicole share four of the trends from this year’s report. Trend 09 - The Housing Affordability Reality Trend 08 - Inside The Clear Cooperation Policy Trend 07 - The Brokerage Ancillary Business Playbook Trend 06 - The Real Estate Franchising Landscape Tune in next week for Trends 1-5! Swanepoel Trends Report: https://www.t360.com/...

In this bonus episode of The Real Word, Byron and Nicole review Brad Inman’s 2021 predictions. Which do you agree with? Let us know in the comments! Brad Inman’s 21 Predictions for ‘21: inman.com/2020/12/30/brad-inmans-21-predictions-for-21/ Subscribe to The Real Word Channel: youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ  Connect with Byron Lazine + Nicole White on Instagram:
instagram.com/byronla...

This week on The Real Word, Byron and Nicole discuss economists 2021 predictions, the sale of Michael Jackson’s Neverland Ranch, and the Swanepoel Trends Report.  Subscribe to The Real Word Channel: https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ  Brad Inman’s predictions are coming! https://www.facebook.com/groups/RealEsateConnect/permalink/5597254803619776 Racket 1: Economists are predi...

This week on The Real Word, Byron and Nicole discuss last year’s predictions, how home design could change, and social media trends.  
 Subscribe to The Real Word Channel: https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ Racket 1: We take a look back at Brad Inman’s predictions for 2020 to see which ones came into fruition: https://www.inman.com/2019/12/09/a-nar-name-change-retirements-and...

This week on The Real Word, Byron and Nicole discuss lead generation budget, HousingWire’s media move, and Netflix’s contribution to end systemic racism.  Subscribe to The Real Word Channel: https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ Racket 1: Where do you spend money on lead generation? https://www.inman.com/2020/12/15/7-tips-for-making-your-lead-generation-dollars-go-further-in-202...

This week on The Real Word, Byron and Nicole discuss the 2021 forecast from a chief economist, how to deal with overpriced listings, and what to look for when outsourcing marketing.  Subscribe to The Real Word Channel: https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ Racket 1: 2021 Predictions from Windermere Chief Economist:  https://www.inman.com/2020/12/08/beyond-the-headlines-whats-in-...

This week on The Real Word, Byron and Nicole discuss the listing video that made Brad Inman say WTF?, things the real estate industry should be grateful for, and CoStar’s acquisition. Subscribe to the Real Word Channel: https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ Racket 1: Is this listing video brilliant marketing or missed the mark? Watch the two videos, and let us know your thoughts...

This week on The Real Word, Byron and Nicole discuss why agents need to verify their sources, how to update a home, and Holiday emails.  Racket 1: A Mansion Global article put out real estate stats for Connecticut - only the numbers were incorrect. This is why you must verify your sources: https://www.mansionglobal.com/articles/an-end-of-the-summer-frenzy-for-the-u-s-housing-market-220444 Racket 2...

This week on The Real Word, Byron and Nicole discuss how a vaccine might impact the housing market, and NAR’s new ethics changes.  Racket 1: With information coming out this week on vaccines, economists weigh in on how it could impact the housing market: https://www.inman.com/2020/11/16/what-a-vaccine-could-mean-for-the-us-housing-market-and-real-estate/ Racket 2: NAR put into place ethics changes...

This week on The Real Word, Byron and Nicole discuss NAR’s stance on school rankings, mistakes new agents make, and where sellers should put their TV. Racket 1: NAR is taking on steering based on schools and test scores: https://bit.ly/NARandschools Racket 2: What are the top mistakes new agents make? https://bit.ly/NewAgentMistakes Marketeer: Where should your seller put their TV? https://bit.ly/...

This week on The Real Word, Byron and Nicole discuss the company Zillow fears and why a viral video caused Corcoran to drop an agent.  Racket 1: CoStar hasn’t entered the residential side of real estate yet, but they could be Zillow’s biggest threat: http://bit.ly/threattozillow Racket 2: A video of a Corcoran agent trashing Biden signs is a reminder for all: http://bit.ly/corcorandropsagent Do yo...

This week on The Real Word, Byron and Nicole discuss a buyer who purchased a home with a robot, odd seller contingencies, and a ski-in, ski-out VRBO cabin.  Racket 1: Are bots replacing buyer agents? Tell us your thoughts on this! http://bit.ly/buyerbot Racket 2: What are the oddest contingencies you’ve seen? Let us know in the comments! http://bit.ly/oddestcontingencies Marketeer: VRBO is attract...

This week on The Real Word, Byron and Nicole discuss why agents need to disclose all costs to sellers, how buyers are using Airbnb rentals, and branded gifts.  Racket 1: Many sellers aren’t aware of all the costs associated with selling. Make sure you disclose costs up front: bit.ly/hiddencostsofselling One + Company Listing Packing with Net Sheet (page 14): oneandcompany.com/sellers Racket 2: Air...

**disclaimer: audio failure at 7:00 minute mark; just keeping it REal** This week on The Real Word, Byron and Nicole discuss why you shouldn’t ignore Zillow, how inbound moves have shifted, and Ryan Serhant’s new brokerage.  Racket 1: Some agents say you should ignore what Zillow is doing and focus on your own brand. Do you agree? http://bit.ly/zillowmegatrend Racket 2: Covid has changed everythin...

This week on The Real Word, Byron and Nicole discuss NAR’s buyer commission lawsuit, working with out of state buyers, and a new trend in luxury real estate.  Racket 1: NAR’s motion to dismiss a buyer commission lawsuit has been denied. What are your thoughts on this? http://bit.ly/NARcommissionlawsuit Racket 2: How do you assist out of state buyers? http://bit.ly/outofstatebuyers Marketeer: The n...

This week on The Real Word, Byron and Nicole discuss Zillow’s latest announcement, Netflix’s docudrama, and America’s largest artificial surf park.  Racket 1: It’s happening: Zillow announced they will hire agents as employees: https://bit.ly/36kuwi0 Read Jay Thompson’s take: https://bit.ly/36kuDdq Racket 2: Netflix’s new documentary discusses the dangers of social media. Here’s how it relates to...

This week on The Real Word, Byron and Nicole discuss disclosing referral fees, housing markets in trouble, and TikTok for your business.  Click here to watch the full episode -> bit.ly/realwordep139 Racket 1: Should agents be required to disclose their referral fees? We’d love your input on this one, comment below! http://bit.ly/agentreferralfees Racket 2: The pandemic has affected markets in diff...

This week on The Real Word, Byron and Nicole discuss buyer agent behavior that needs to stop, the importance of high-speed internet, and a new design trend.  Racket 1: Do you agree that these are buyer agent behaviors that need to stop? http://bit.ly/buyeragentbehaviors Racket 2: Broadband speeds and cell phone service is impacting property values. Is this a priority for your buyers: http://bit.ly...

This week on The Real Word, Byron and Nicole discuss fall market activity, Airbnb bookings, and Coldwell Banker’s virtual conference.  Racket 1: With low mortgage rates and high buyer demand, is fall the new spring in real estate? http://bit.ly/fallisthenewspring Racket 2: More people are blending living and travel, shown by an increase in Airbnb long term bookings. http://bit.ly/airbnblongtermboo...

This week on The Real Word, Byron and Nicole discuss negotiations and strategies for winning bidding wars.  Watch the full episode ➡️ bit.ly/realwordep136 Racket 1: Bidding wars are on the rise in many rural areas. Make sure you know how to handle them: http://bit.ly/biddingwarstrategies Racket 2: Do you avoid these words during a negotiation? http://bit.ly/negotiatingwordstoavoid Subscribe to our...

This week on The Real Word, Byron and Nicole discuss when buyers should walk away from a property, buyer beliefs, and Jerry Seinfeld's thoughts on New York City.  Racket 1: Agents need to keep their clients' best interests in mind and know when it's time to walk away. http://bit.ly/whentowalk Racket 2: Which of these buyer beliefs are not true? http://bit.ly/Buyerbeliefs Marketeer: Jerry Seinfeld...