The Principals' Office
The Principals' Office
Tired of jargon-filled think-pieces on search and AI? The Principals' Office keeps it simple. Each week, we sit down for a quick, 15 to 30-minute round-table on what actually matters in search and AI-driven discovery. We cover things like:- Breaking news from Google, ChatGPT, Perplexity, and other tools shaping search- How generative AI is rewriting the rules - what to test, what to ignore- Real-world lessons from our client work, minus the sales pitchFollow & Subscribe: Listen and subscribe on Apple Podcasts, Spotify, or watch the conversation on YouTube.
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The Principals' Office
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7. Sep 2025
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Part Two: Redefining SEO in an AI World (Content, Technical SEO) 07.09.2025 18:36
AI is transforming the role of SEO—but core fundamentals still matter. In Part Two, we discuss why content and technical SEO remain essential in the AI era, from human-driven strategy to the evolving role of technical foundations. We wrap with a lighthearted recap, and if you missed Part One, go back to hear about brand reputation and measurement.
Part One: Redefining SEO in an AI World (Brand Reputation & Measurement) 07.09.2025 14:06
AI may drive only a sliver of traffic today, but it’s reshaping SEO’s role inside enterprises. In Part One, we explore why SEOs must act as omnichannel consultants and how brand reputation and measurement are becoming more complex. Don’t miss Part Two, where we dig into content, technical SEO, and even a comedy recap.
SEO vs GEO (Generative Engine Optimization): Why SEO Is Still SEO In 2025 13.08.2025 29:25
Welcome to the very first episode of The Principals' Office, the quick-hit round table from New Media Advisors. In just 15-30 minutes, Stephan Settanni, Laura Lee, Jason Cook, Jenny Halasz, and Tom Dwyer kick things off by asking the question on every marketer’s mind: Is SEO really dead, or is AI just changing the rules? Why we’re doing this? Clients and peers keep asking how AI-driven search, loc...
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