John Ray
The Price and Value Journey
The Price and Value Journey is a podcast for solo and small firm services professionals—consultants, coaches, creatives, attorneys, and advisors—who want to improve their pricing strategy, strengthen client relationships, and build a profitable, sustainable expertise-based business. Hosted by business advisor and author John Ray, the show offers actionable insights and real conversations to help professionals grow with confidence, clarity, and integrity.
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Thor Legvold on Nordic Leadership, Purpose, and Pricing 06.08.2025 51:45
Thor Legvold on Nordic Leadership, Purpose, and Pricing (The Price and Value Journey, Episode 141) In this episode of The Price and Value Journey, Thor Legvold joins host John Ray to talk about how the way we lead ourselves, our clients, and our firms shapes how others understand our value. Drawing from the Nordic leadership […] The post Thor Legvold on Nordic Leadership, Purpose, and Pricing appe...
Why You're Really Afraid to Raise Your Prices with John Ray 30.07.2025 11:00
Why You're Really Afraid to Raise Your Prices with John Ray (The Price and Value Journey, Episode 141) Are you afraid to raise prices? You're not alone. Raising your prices isn't just a financial move. It's an emotional decision that can stir up fear, doubt, and second-guessing. In this solo episode of The Price and […] The post Why You're <iandgt;Reallyandlt;/iandgt; Afraid to Raise Your Price...
Why Value Pricing Still Feels Hard with Alastair Dryburgh 23.07.2025 53:48
Why Value Pricing Still Feels Hard with Alastair Dryburgh (The Price and Value Journey, Episode 140) Value pricing sounds great in theory. So why does it often fall flat in practice? In this episode of The Price and Value Journey, pricing strategist and author Alastair Dryburgh joins host John Ray to explore the gap between creating […] The post Why Value Pricing Still Feels Hard with Alastair Dry...
100 Proven Ways to Acquire and Keep Clients for Life with Richard Weylman 16.07.2025 56:31
100 Proven Ways to Acquire and Keep Clients for Life with Richard Weylman (The Price and Value Journey, Episode 138) In this compelling episode of The Price and Value Journey, host John Ray interviews Richard Weylman, international bestselling author of 100 Proven Ways to Acquire and Keep Clients for Life. Despite being orphaned at age […] The post 100 Proven Ways to Acquire and Keep Clients for L...
Why Charging Premium Fees is Actually a Service to Your Clients, with Criminal Attorney Joshua Baron 09.07.2025 43:40
Why Charging Premium Fees is Actually a Service to Your Clients, with Criminal Attorney Joshua Baron (The Price and Value Journey, Episode 138) In this second part of a compelling conversation, host John Ray continues his deep dive with criminal defense attorney Joshua Baron, exploring the life-changing effects of charging premium fees and the philosophy […] The post Why Charging Premium Fees is A...
Ditching Google Ads: Criminal Attorney Joshua Baron's Referral Practice Revolution 02.07.2025 48:07
Ditching Google Ads: Criminal Attorney Joshua Baron's Referral Practice Revolution (The Price and Value Journey, Episode 137) In this compelling first part of a two-part series, host John Ray sits down with Joshua Baron, founding partner of SB Legal and author of The Business of Criminal Law and Criminal Defense Referrals. Josh shares his remarkable transformation […] The post Ditching Google Ads:...
Build Authority and Clients Through Podcast Guesting, with Noémi Beres, Podcast Connections 11.06.2025 52:12
Build Authority and Clients Through Podcast Guesting, with Noémi Beres, Podcast Connections (The Price and Value Journey, Episode 136) Join host John Ray on The Price and Value Journey as he speaks with Noémi Beres, co-owner of Podcast Connections booking agency, about the powerful strategy of podcast guesting for service professionals. Discover why podcast guesting […] The post Build Authority an...
How Purpose Builds Value Confidence, with Shane Jackson 04.06.2025 39:36
How Purpose Builds Value Confidence, with Shane Jackson (The Price and Value Journey, Episode 135) In this episode of The Price and Value Journey, host John Ray shares a powerful conversation with Shane Jackson, leader of Jackson Healthcare and author of This Is the Thing: About Life, Joy and Owning Your Purpose. They explore the […] The post How Purpose Builds Value Confidence, with Shane Jackson...
Price Without Fear, with pricing expert Andrew Bailey 28.05.2025 50:00
Price Without Fear, with pricing expert Andrew Bailey (The Price and Value Journey, Episode 134) In this episode of The Price and Value Journey, pricing expert Andrew Bailey joins host John Ray to explore why fear and hesitation dominate so many conversations around pricing. Drawing on his extensive experience as a pricing strategist and negotiation coach, […] The post Price Without Fear, with pri...
You Don't Have to Be Perfect to Be Powerful, with Diana Fritz 21.05.2025 44:50
You Don't Have to Be Perfect to Be Powerful, with Diana Fritz (The Price and Value Journey, Episode 133) In this episode of The Price and Value Journey, executive coach and author Diana Fritz shares the story behind her hard-earned wisdom. She talks about how surviving cancer, navigating single parenthood, and leading in high-stakes environments […] The post You Don't Have to Be Perfect to Be Powe...
Self-Leadership for Sustainable Success, with Dr. Kate McCombs 14.05.2025 49:18
Self-Leadership for Sustainable Success, with Dr. Kate McCombs (The Price and Value Journey, Episode 132) In this episode of The Price and Value Journey, host John Ray discusses the often-overlooked aspect of self-leadership with Dr. Kate McCombs, assistant professor of management at Samford University and founder of RH Leadership. Kate defines self-leadership as the practice of […] The post Self-...
The Invisible Value of What Never Happens, with Benny Carreon, Velocity Technology Group 30.04.2025 47:26
The Invisible Value of What Never Happens, with Benny Carreon, Velocity Technology Group (The Price and Value Journey, Episode 130) How do you express the value of something that does not occur? That question is one area of focus in this episode of The Price and Value Journey, as host John Ray welcomes Benny Carreon, founder […] The post The Invisible Value of What Never Happens, with Benny Carreo...
Divorcing Your Business Partner, with Bill Piercy, Berman Fink Van Horn 23.04.2025 53:48
Divorcing Your Business Partner, with Bill Piercy, Berman Fink Van Horn (The Price and Value Journey, Episode 130) In this episode of The Price and Value Journey, host John Ray welcomes Bill Piercy, a widely respected business litigator with Berman Fink Van Horn and author of Life's Too Short for a Bad Business Partner. Specializing […] The post Divorcing Your Business Partner, with Bill Piercy, B...
Meg Rentschler's Journey from Therapist to Executive Coaching 16.04.2025 52:21
Meg Rentschler's Journey from Therapist to Executive Coaching (The Price and Value Journey, Episode 129) In this episode of The Price and Value Journey, host John Ray interviews Meg Rentschler, an executive coach known for her deep listening, practical insights, and real-world coaching expertise. Meg shares her transformative journey from a long-time therapist to a successful […] The post Meg Rent...
From Corporate to Calling: The Career Transition Blueprint with Rory Verrett 09.04.2025 56:52
From Corporate to Calling: The Career Transition Blueprint with Rory Verrett (The Price and Value Journey, Episode 128) What does it take to leave behind a successful corporate career and pursue work that truly feels like a calling? In this episode, executive recruiter and coach Rory Verrett joins The Price and Value Journey to share The […] The post From Corporate to Calling: The Career Transitio...
Building Genuine Connections: Janice Porter on Relationship Marketing 02.04.2025 47:23
Building Genuine Connections: Janice Porter on Relationship Marketing (The Price and Value Journey, Episode 126) In this episode of The Price and Value Journey, host John Ray welcomes Janice Porter, a relationship marketing specialist, LinkedIn trainer, and host of the Relationships Rule podcast. Janice shares her unique approach to building genuine and lasting relationships through LinkedIn […] T...
The Power of Persistence and Value in Sales, with Sales Coach Jacob Hicks 26.03.2025 44:50
The Power of Persistence and Value in Sales, with Sales Coach Jacob Hicks (The Price and Value Journey, Episode 125) In this episode of The Price and Value Journey, host John Ray sits down with Jacob Hicks, a dynamic sales coach, consultant, and host of the Purpose Driven Progress podcast. Jacob shares his journey from a […] The post The Power of Persistence and Value in Sales, with Sales Coach Ja...
The Value of Operational Efficiency, with Dennis Jackson, WorX Solutions 19.03.2025 53:02
The Value of Operational Efficiency, with Dennis Jackson, WorX Solutions (The Price and Value Journey, Episode 124) In this episode of The Price and Value Journey, host John Ray interviews Dennis Jackson, founder of WorX Solutions. Dennis shares his experience transitioning from the corporate world to starting his own business, focused on helping small and […] The post The Value of Operational Eff...
Monetizing Your Firm's Hidden IP with AI, with Mike Blake, High Score Strategies 12.03.2025 47:08
Monetizing Your Firm's Hidden IP with AI, with Mike Blake, High Score Strategies (The Price and Value Journey, Episode 123) In this episode of The Price and Value Journey, host John Ray welcomes back Mike Blake, CEO of High Score Strategies, to explore the untapped potential of intellectual property (IP) for professional services firms. The discussion […] The post Monetizing Your Firm's Hidden IP...
Consulting in the Digital Age, with Prof. Joe O'Mahoney 26.02.2025 49:40
Consulting in the Digital Age, with Prof. Joe O'Mahoney (The Price and Value Journey, Episode 123) In this episode of The Price and Value Journey, host John Ray welcomes Professor Joe O'Mahoney, a leading authority on the consulting industry. They discuss significant shifts in the consulting field, including industry growth, client sophistication, and the impact […] The post Consulting in the Digi...
Navigating Hidden Risks in Professional Services, with Mike Blake, High Score Strategies 19.02.2025 53:33
Navigating Hidden Risks in Professional Services, with Mike Blake, High Score Strategies (The Price and Value Journey, Episode 122) In this episode of The Price and Value Journey, host John Ray delves into risk management for solo and small professional service providers, with guest Mike Blake, CEO of High Score Strategies. Mike, a seasoned valuation expert […] The post Navigating Hidden Risks in...
Lessons in Pricing, Value, and Funk, with Chris Lalomia, The Trusted Toolbox 05.02.2025 53:05
Lessons in Pricing, Value, and Funk, with Chris Lalomia, The Trusted Toolbox (The Price and Value Journey, Episode 121) In this episode of The Price and Value Journey, host John Ray chats with Chris Lalomia, owner of The Trusted Toolbox, the largest handyman service in Atlanta and in the top three nationwide. Chris discusses his journey […] The post Lessons in Pricing, Value, and Funk, with Chris...
Scaling with Distributed Remote Teams, with Adam Houlahan, Prominence Global 29.01.2025 46:03
Scaling with Distributed Remote Teams, with Adam Houlahan, Prominence Global (The Price and Value Journey, Episode 120) In this episode of The Price and Value Journey, host John Ray interviews Adam Houlahan, CEO of Prominence Global, about building and scaling businesses with remote teams. Adam, a LinkedIn expert and author of The Distributed Teams Blueprint, […] The post Scaling with Distributed...
Emotional Intelligence in Client Conversations, with Dawn Cook Causey, DayBreak Enterprises 04.12.2024 42:18
Emotional Intelligence in Client Conversations, with Dawn Cook Causey, DayBreak Enterprises (The Price and Value Journey, Episode 119) In this episode of The Price and Value Journey podcast, host John Ray welcomes executive coach and trainer Dawn Cook Causey to discuss the critical role of emotional intelligence (EQ) in professional services. Dawn, an expert with over […] The post Emotional Intell...
Challenging Common Marketing Misconceptions with Paul Zanardo, Zanardo Dezignz 06.11.2024 46:24
Challenging Common Marketing Misconceptions with Paul Zanardo, Zanardo Dezignz (The Price and Value Journey, Episode 118) Paul Zanardo, the founder of Zanardo Dezignz, is the guest on this episode of The Price and Value Journey with John Ray, and he shares insights from his 25-year background in sales and marketing. Paul discusses common misconceptions about marketing […] The post Challenging Comm...
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