The PPC Cave

In Episode 112, Ryan shows his negative keywording process for Google Ads! Timestamps00:13 Intro00:39 Opteo 28 Days 01:45 Episode 113 04:30 Search Terms 15:23 Keyword PlannerGene & Ryan are digital marketing professionals and co-hosts of The PPC Cave — a podcast focused on Google Ads, PPC, lead generation, eCommerce, Performance Max, shopping campaigns, and digital marketing strategies. We bre...

In Episode 112, Gene and Ryan give their thought on Open AI finally launching ChatGPT ads. Timestamps 04:22 OpenAI Launches ChatGPT Ads Manager 09:05 Why This Matters 09:34 ChatGPT Ads vs Google Ads 14:15 Early Features 14:42 Key Questions for Marketers 29:15 My Take Gene & Ryan are digital marketing professionals and co-hosts of The PPC Cave — a podcast focused on Google Ads, PPC, lead genera...

In Episode 111, we recap Gene and Shaquira's conversations about AI workflows and how it can make or break your Google Ads campaigns. Use our Opteo free 28 day trial!https://www. Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client! Timesta...

In Episode 110, Gene and Shaquira dive into their thoughts on AI and how it can improve your workflow for managing PPC, but also being cautious of automation. Use our Opteo free 28 day trial!https://www. Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a s...

In Episode 109 Gene discusses his take on broad match vs phrase match. Use our Opteo free 28 day trial!https://www. Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client! Timestamps02:00 Phrase 02:31 Broad 04:10 Reddit Question 06:22 My TakeGene...

In Episode 108 Gene dives into the truth of Google Ads' optimization score and if its really worth trusting. Use our Opteo free 28 day trial!https://www. Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client! Timestamps02:14 What Is It? 05:1...

In Episode 107 Gene dives into ways you should be optimizing Performance Max for your e-comerce. Use our Opteo free 28 day trial!https://www. Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client! Timestamps02:09 What is P-Max 03:21 When Should...

In Episode 106 Ryan dives into the most optimal Google Ads shopping setup you could have for you and your client's campaigns. Use our Opteo free 28 day trial!https://www. Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client! Timestamps04:56...

In Episode 105 Gene and Ryan dives into all the different reasons you could be handling Lead Gen incorrectly. Ryan Last Episodehttps://youtu.be/Tv8mnuKyYeU?si=J2cW0Su5r2uQq_HHEpisode 84 | Lead Gen For P-Max?https://youtu.be/sBlhT7h2pB0?si=f6DDc5NFzmEfpQyLUse our Opteo free 28 day trial!https://www. Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaig...

In Episode 104 Ryan dives into a much needed conversation about AI Max for Google Ads. Google Ads ChatGPT Prompttempus59.com/blog/ultimate-google-ads-chatgpt-prompt-sheet-lead-gen-e-commerceUse our Opteo free 28 day trial!https://www. Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPC...

In Episode 103 Gene dives into why Manual CPC should be prioritized for your new search campaigns in Google Ads. Google Ads ChatGPT Prompttempus59.com/blog/ultimate-google-ads-chatgpt-prompt-sheet-lead-gen-e-commerceUse our Opteo free 28 day trial!https://www. Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_so...

In Episode 102 Ryan dives into how a Low Target ROAS Strategy can be beneficial for your Google Ads campaigns. Google Ads ChatGPT Prompttempus59.com/blog/ultimate-google-ads-chatgpt-prompt-sheet-lead-gen-e-commerceUse our Opteo free 28 day trial!https://www. Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_sour...

In Episode 101 Gene & Ryan dives into some reasons when your Google Ads client doesn't listen, and how to handle it. Google Ads ChatGPT Prompttempus59.com/blog/ultimate-google-ads-chatgpt-prompt-sheet-lead-gen-e-commerceUse our Opteo free 28 day trial!https://www. Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliat...

In Episode 100 Gene dives into a recent experience with a Google Ads rep that should make you question your next interaction with one. Google Ads ChatGPT Prompttempus59.com/blog/ultimate-google-ads-chatgpt-prompt-sheet-lead-gen-e-commerceUse our Opteo free 28 day trial!https://www. Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_mediu...

In Episode 99 Gene dives into the pros and cons of using Microsoft Ads vs Google ads. Google Ads ChatGPT Prompttempus59.com/blog/ultimate-google-ads-chatgpt-prompt-sheet-lead-gen-e-commerceUse our Opteo free 28 day trial!https://www. Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCP...

In Episode 98 Gene & Ryan dive into some questions from listeners, and chat about recent news for ChatGPT ads. Google Ads ChatGPT Prompttempus59.com/blog/ultimate-google-ads-chatgpt-prompt-sheet-lead-gen-e-commerceUse our Opteo free 28 day trial!https://www. Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_...

In Episode 97 Gene dives into all the reasons you should be using AI Max for Google Ads. Google Ads ChatGPT Prompttempus59.com/blog/ultimate-google-ads-chatgpt-prompt-sheet-lead-gen-e-commerceUse our Opteo free 28 day trial!https://www. Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=T...

In Episode 96 Gene dives into the tough choice of where to begin when it comes to digital advertising, SEO or PPC?Google Ads ChatGPT Prompttempus59.com/blog/ultimate-google-ads-chatgpt-prompt-sheet-lead-gen-e-commerceUse our Opteo free 28 day trial!https://www. Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_s...

In Episode 95 Gene dives into how you may be using Google Ads wrong and how it affects your business. Google Ads ChatGPT Prompttempus59.com/blog/ultimate-google-ads-chatgpt-prompt-sheet-lead-gen-e-commerceUse our Opteo free 28 day trial!https://www. Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=reward...

In Episode 94 we kick off the new year with Gene's top Google Ads Resolutions for 2026! Google Ads ChatGPT Prompttempus59.com/blog/ultimate-google-ads-chatgpt-prompt-sheet-lead-gen-e-commerce Use our Opteo free 28 day trial!https://www. Opteo.com/ThePPCcave Use our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&...

In Episode 93 we recap Gene and Ryan's Christmas episode to wrap up Google Ads for 2025!Use our Opteo free 28 day trial!https://www. Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client! Timestamps01:07 AI-Powered Campaign Tools Everywhere0...

In Episode 92 of the PPC Cave Gene & Ryan wish everyone a Happy Holidays & Merry Christmas, as they dive into the most important takeaways for Google Ads in 2025.Use our Opteo free 28 day trial!https://www. Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $...

In Episode 91 of The PPC Cave Gene answers a reddit questions about the appropriate amount of keywords that should be used for a search campaign. Use our Opteo free 28 day trial!https://www. Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!...

In Episode 90 of The PPC Cave Gene dives into what YMYL (your money your life) means and his tactics for Google Ads when it comes to YMYL clients. Use our Opteo free 28 day trial!https://www. Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client...

In Episode 89 of The PPC Cave Gene dives into the best ChatGPT prompt for creating search ads. My ChatGPT Prompthttps://www.tempus59.com/blog/ultimate-google-ads-chatgpt-prompt-sheet-lead-gen-e-commerceUse our Opteo free 28 day trial!https://www. Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful...