The Places We'll Go Marketing Show

Hannah Fisher, Chief Marketing Officer at Saga, reveals how tomorrow's CMOs blend data with empathy amid rapid changes. From multichannel strategies for older demographics to personal IVF career stories and cautious AI adoption, this episode dives deep into human-centered leadership.

In this episode, we’re joined by Dan Rubel, Brand & Marketing Director at Currys, one of the UK’s most competitive and visible retail brands, to unpack what it really takes to lead marketing today. Dan shares why marketing is still a powerful profession, why CMOs need to drop the victim mindset, and how commercial credibility unlocks real influence. We explore what it means to move from good t...

In this episode, Simon Valcarcel takes us inside his journey as a modern marketing leader from building iconic work at Virgin Media O2 to navigating burnout, rebuilding identity, and redefining what success truly means. Simon shares honest insights on discipline, creativity, resilience, team culture, and how to lead with clarity in a fast-changing world. Whether you’re an aspiring marketer, a youn...

A real, honest conversation on career pivots, burnout, leadership, and finding balance. From elite sport to global brands, our guest Kerry Williams shares the mindset shifts, hard lessons, and wins that shaped her journey. If you’re navigating work, identity, or growth, this one’s for you!

Join us for an in-depth conversation with Andrew Mortimer (aka Morty), co-founder of the Apertto Partnership and former media leader at Sky, as he shares insider insights into the media landscape and marketing mistakes to avoid. Learn about long-term brand investment, building trust with agencies through leadership and psychological safety, and the pros and cons of in-housing media capabilities. P...

In this episode, we sit down with Charlie Green, co-founder of The Office Group, as he shares insights from his 20-year journey building a pioneering flexible workspace company valued at over a billion pounds. Discover lessons on co-CEO leadership, brand building focused on people, the future of work, navigating growth, and the importance of resilience and emotional intelligence in business. From...

In this episode, we sit down with Jay Safdar, Interim Head of Marketing at AllSaints, to unpack his journey, his marketing philosophy, and the unconventional choices that shaped his career. From the evolution of e-commerce to finding your place in a fast-changing industry, Jay shares honest insights, real experiences, and actionable advice for anyone building their path in marketing today. From in...

In this episode, we sit down with Dr Grace Kite, Founder of Magic Numbers, to unpack what marketing effectiveness truly means in today’s fragmented media world. From influencers to econometrics, this episode is packed with practical wisdom for marketers who want to make smarter, data-driven decisions!

In this episode, we sit down with Jill Dougan, to dive deep into her incredible marketing journey from navigating global leadership to building brands that truly connect. Jill shares her insights on balancing life and leadership, the evolving marketer landscape, AI’s role in shaping the future, and how to create your own luck in today’s fast-paced world. Whether you’re a budding marketer, brand st...

In this episode of The Places We’ll Go – Marketing Show, we sit down with Dan Elton, a marketing leader known for his strategic clarity, curiosity, and innovation mindset. From navigating uncertainty to embracing Gen AI, Dan opens up about his journey, lessons, and the ideas shaping the future of marketing. Don’t forget to subscribe for more conversations with industry leaders!

Ever wondered how agencies are evolving, AI is changing the strategy game, and small brands are punching above their weight? 🤯 Whether you’re a marketer, strategist, entrepreneur, or just curious about the future of business, this episode is packed with insights, real talk, and actionable tips.

Join us as we chat with Jo McClintock, VP of Brand & Marketing at Trainline, about what it takes to stand out in marketing today. From leading your brand story like a protagonist to navigating international markets and supporting new talent, Jo shares actionable insights for marketers at all stages of their careers. Whether you’re a budding marketer or a seasoned professional, this episode is...

In this episode, we sit down with Pete Markey, one of the most respected CMOs in the industry, to dive deep into the mindset, lessons, and philosophies behind a successful marketing career. From navigating a purpose-driven journey to embracing constant learning and understanding the power of personal branding, Pete shares powerful insights for anyone looking to grow as a leader and stand out in to...

What does it take to build a world-class marketing team in 2025? In this in-depth conversation, marketing leader Rachel Exton shares actionable insights on everything from brand building and customer orientation to AI integration and leadership strategies. Whether you’re a marketer, entrepreneur, or business leader, this episode is packed with wisdom to help you stay ahead. Subscribe for more conv...

What makes a modern CMO truly board-ready? Why don’t marketers always get the status they deserve, even though they understand customers best? And what’s the underrated skill every marketer should build today? In this conversation, Chris Clark, former Global Head of Marketing at HSBC and now Deputy Chair at Aviva Insurance shares career-defining lessons on leadership, resilience, and the future of...

AI isn’t just hype, it’s reshaping our world. But here’s the catch: 25% fewer women are adopting it than men. ⚡️ In this episode, Zehra Chatoo dives into: 👉 The hidden bias in AI 👉 What it means for brand building today 👉 Why creators are the new algorithm 👉 How to navigate workplace culture & bias 👉 The career advice she wishes she had at the start Whether you’re a creator, marketer, or...

In this episode with guest Mr. Ben Carter, we dive into the big changes happening in the world of business, marketing, and careers and what they really mean for the future. From driverless taxis to bold career pivots to the rise of AI, this conversation covers the trends, risks, and lessons that matter today.

Artificial Intelligence isn’t just about what it can do, it’s about what it should do. In this deep-dive conversation with Dr. Daniel Hulme, AI leader and futurist, we unpack the myths, fears, and possibilities shaping our future. From business misconceptions to longevity, ethics, kids using AI, and even the question: Would you let your child marry an AI? This episode is one of the most important...

"In this brutally honest episode, Amelia Sordell breaks down personal branding, shares her own journey, and reveals the real keys to standing out online. From bouncing back after setbacks to manifesting success, this conversation is packed with raw insights and practical takeaways. Watch now and take your first step toward creating a brand that stands out. Timestamps: 00:00 – Intro with Ameli...

The marketing world is about to change forever, and most people aren’t ready. In this powerful conversation, Ian reveals the #1 trend marketers are missing, how AI could replace CFOs & CMOs. If you’re a marketer, entrepreneur, or business leader, this is your wake-up call for 2025.Chapters:00:00 – Intro – Ian00:47 – One big trend marketers are not paying attention to05:53 – Ian’s take on the U...

With over 200 Cannes Lions, 2 Adweek Brand Genius Awards and campaigns that shook culture (“Moldy Whopper,” “Proud Whopper,” “Real Beauty Sketches”), Fernando Machado has become one of the most daring voices in marketing. And what better way to celebrate our 200th episode than with one of the boldest marketers of our time?🎉 🔔 Subscribe for more episodes with the boldest minds! In this no-holds-b...

What happens when you care too much about being liked? Discover why letting go of the 'likability trap' could transform your career and wellbeing. In this episode, author and firestarter Amy Kean shares how reclaiming your voice—at work and in life—unlocks true power, using her viral book 'The Little Girl Who Gave Zero Fucks' as a bold case study in self-empowerment and rebellion a...

Can we really beat cancer within a generation? Cancer Research UK's Michelle Mitchell believes so—and in this deeply personal and practical episode, she explains why we're in a genuine "golden age of cancer research" with survival rates doubling in the last 50 years. From her roots as the first in her family to attend university in 1980s Merseyside, Michelle shares how witnessing...

How Lucky Saint Became the UK's #1 Alcohol-Free Beer is the story of how a side project turned into the best non alcoholic beer in the UK, powered by distinctive brand assets and bold marketing strategy. In this episode, Kerttu Inkeroinen, Marketing Director at Lucky Saint, reveals how the brand broke into the mainstream by disrupting the beer industry, building brand identity, and launching c...

Most marketers are overwhelmed, burned out, and chasing tactics that don’t work. Louis Grenier says it’s time to stop. In this episode, the bestselling author of Stand the Fck Out* shares a brutally honest, science-backed framework for building brands that last – by doing less, but better. We dive into: -Why solving real problems beats shiny tricks -The behavioural science behind brand distinctive...