The Performance Mindset Show

What makes a company stand out when everyone is competing for attention? Courtney Ettus is Chief Marketing Officer of REsimplifi, Inc., and a respected voice in commercial real estate, brand strategy, and leadership. In this episode, she shares why trust, consistency, and authenticity matter far more than marketing tactics in today's crowded marketplace. Drawing on a career spanning fashion, globa...

A failed family retail business, a changing industry, and a willingness to think differently became the foundation for a career built on discipline, adaptability, and long-term value creation for Andy Weiner. Andy is the Founder and CEO of RockStep Capital, and on this episode, we talked about what it takes to invest successfully through multiple market cycles while staying committed to a clear st...

Commercial real estate is often portrayed as a business built on connections, confidence, and instant success. But for C’jon Armstead, the journey started with uncertainty, cold calls, and a willingness to show up every day, even when the results were not immediate. In this conversation, we explore how discipline, consistency, and long-term thinking helped him transition from philanthropy and sale...

Commercial real estate is rarely a straight line, and Brittany Megrath’s journey proves it. From professional ballet dancer and Las Vegas showgirl to founder of a national commercial real estate brokerage, Brittany built M Square Commercial by leaning into reinvention, discipline, and a willingness to specialize where others stayed broad. We explore how Brittany carved out a niche representing STN...

Faith, discipline, and identity are not formed in a single moment. They are built through the quiet, consistent decisions we make every day. In this conversation with Michael Walker-Thomas, educator, author, poet, and mentor, we explore how purpose is discovered and shaped over time through mindset, faith, and intentional living. Michael reflects on his journey from a young writer who used poetry...

What if the biggest driver of your career growth isn’t just the work you do, but how you’re known for it? In this episode, we sit down with Andy Storch, author, speaker, and career and personal brand strategist, to unpack the powerful connection between brand ownership, career progression, and life design. We explore the idea that personal brand is not about self-promotion or social media presence...

Strategy, trust, and brand are no longer separate pillars in commercial real estate, they’re deeply interconnected, and Reid Bennett has built his career at that intersection. In this conversation, we explore how he has differentiated himself in a crowded CRE landscape by combining thoughtful deal strategy with a consistent and authentic personal brand. Reid shares a key shift in mindset: success...

Agriculture remains one of the most important yet often misunderstood industries in the United States. Behind the farms, ranches, and food systems that sustain communities is a complex business environment that requires thoughtful planning, strategic leadership, and strong legal guidance. Amanda Perry Carl, Founder of Florida Agricultural Law, has built her career helping agricultural businesses n...

Most careers in commercial real estate stall not from lack of talent, but because no one explains how advancement actually works. In this episode, we sit down with Marcy Moneypenny, Founder of The Moneypenny Collective, to talk candidly about what it really takes to move from strong execution to sustained senior-level influence in CRE. Marcy draws on more than three decades inside institutional co...

In this episode, we sit down with Jackie Hirsch, founder of Crowne Atlantic Properties, to unpack where business value, exit strategy, and real estate decisions truly intersect. Drawing on nearly three decades of advising owners through sales and valuations, Jackie brings a grounded, experience-first lens to how businesses are actually priced and why “valuation” and “value” are not the same thing....

The Performance Mindset Show helps business owners, leaders, and investors make better decisions without the noise, hustle culture, or transactional thinking. Hosted by commercial real estate advisor, investor, and author Amy Calandrino, each episode blends real-world strategy with the mindset required to execute. You’ll hear honest conversations with high-performing entrepreneurs, executives, cre...

In this episode, we sit down with Gabe Einhorn, founder of VryfID and PRAYS, to unpack why trust is becoming harder to establish, and more essential, across real estate transactions. Drawing from his early experience in NYC commercial real estate, Gabe explains how brokers and landlords still rely on fragmented, unverified documents, even as AI makes it easier than ever to fabricate proof of funds...

On this episode of the Performance Mindset Show, Amy sits down with her friend, Sarah Grafton, co-founder of Grafton Wealth Advisors, a leading, independent financial advisory firm grounded in family values and client service. She is the visionary behind Winter Park Fashion Week, co-founder of the Park Avenue District, and a champion of local business and community excellence. Sarah is one of Wint...

On today’s Performance Mindset Show, Amy sits down with Paul Twyford, co-founder of Winter Park Distilling Company in Winter Park, Florida. Winter Park Distilling Company is the first legal craft distillery in Winter Park, and Paul is one of Florida’s pioneers in authentic small-batch spirits. He is also a long-time community builder who believes in the magic of Winter Park, which comes from its r...

Today’s episode of the Performance Mindset Show features Brandon Avedikian, founder of Aspire Commercial, a Houston-based boutique brokerage built on innovation, integrity, and strategic advisory. Brandon has completed more than 450 transactions totaling over $155 million. He launched Aspire in 2023 to bring a fresh, modern approach to commercial real estate. In addition to his successful brokerag...

On today’s episode of the Performance Mindset Show, Amy welcomes back Tommy Brachey, founder of Key Real Estate Consulting and Advisor, Vice President for eXp Commercial. Based in Dallas, Texas, Tommy specializes in pairing deeded mineral properties with 1031 exchanges, self-directed IRAs, and solo 401(k) plans. He partners with real estate brokers, 1031 qualified intermediaries, family offices, f...

On today’s Performance Mindset Show, Amy welcomes returning guest Ken Ashley. Ken is a fellow CCIM and SIOR as well as the Executive Director at Cushman & Wakefield. He is also one of the most accomplished tenant advisors in the U.S., with more than 25 years of experience helping companies align business strategy with smart real estate decisions. Ken is consistently recognized as a top produce...

On today’s Performance Mindset Show, Amy sits down with the founding attorney at Joshi Law Firm, Rajan Joshi. Rajan leads one of Central Florida’s most respected criminal defense teams, representing clients in state and federal cases. His fierce commitment to advocacy and justice led Rajan to build a career defined by discipline, resilience, and excellence, with quality shaped both in and out of t...

Amy sits down with Senior Advisor and SIOR Álvaro Cortés on today’s Performance Mindset Show. Based in Costa Rica, Álvaro brokers office, industrial, retail, and investment deals across Costa Rica and greater Central America, helping both local and international clients navigate one of Latin America’s most active commercial real estate markets with a strategic and highly relational approach. He...

On today’s Performance Mindset Show, Amy sits down with Carson Baird, an associate with LQ Commercial Real Estate in Fort Myers, Florida. Carson represents clients in retail, industrial, office, and land transactions across southwest Florida and the Southeast. He built a background in B2B technology sales and consulting, working with startup CEOs on scaling strategies. That foundation gives him a...

On today’s Performance Mindset Show, Amy sits down with Yonah Weiss, who leads engineering-based cost segregation studies at Madison SPECS. These studies help real estate owners accelerate depreciation, reduce their tax burden, and improve cash flow. Yonah has been featured on hundreds of real estate podcasts and is known for making complex tax concepts practical and straightforward for investors...

On today’s Performance Mindset Show, Amy sits down with Allison Weiss. She reveals her recent decision to transition from her brokerage, Beyond Commercial, to a new role at Cushman & Wakefield. Passionate about building careers, confidence, and community, Allison is the founder of CRE Recruiting, a national search firm helping commercial real estate companies by connecting them with top talent...

On today’s Performance Mindset Show, Amy sits down with Leslie Cook, Regional Manager of Business Development at Cuhaci Peterson, a nationally recognized design firm incorporated in Florida that brings together a diverse team of architects, engineers, designers, planners, and support staff, all driven to make clients successful by delivering exceptional end-to-end designs with registered professio...

Today’s Performance Mindset Show features Brigitte Owens, a Louisville-based retired elementary school principal turned commercial real estate advisor. Brigitte is also a seasoned real estate investor with experience across multiple asset classes. With her unique background, she brings a blend of empathy, discipline, and business savvy to every deal. Brigitte entered the commercial real estate ind...

Amy sits down with Chris Hatch, a partner at Forza Commercial, on today’s Performance Mindset Show. Forza Commercial manages more than 4 million square feet of property. Forza Development handles ground-up retail projects nationwide and multifamily communities throughout the mountain and desert states. Chris is also part of Legend Partners, which is home to at least 20 agents specializing in retai...