The Medical Marketing Executive

Kurt talks with Mariano Plis, Regional Marketing and Strategy Director of Latin America at Boston Scientific. Mariano talks on representing the Latam Region and explains the challenge that occur compared to in the U.S. He also talks upon his achievements in the med device market and creating solutions.

Kurt talks to Alexis Dujan, Regional Marketing Director for Latin America at Alcon. Alexis talks about the slight challenges of marketing and finding the best audience in Latin America. He also digs into the growth of AI and highlights his achievements with his recent contact lenses launch.

Kurt talks with Bob Pontius, Regional Director of Business Development and Marketing at Danbury Senior Living. Bob talks about being creative and reaching out to seniors and families where they are. He explains that being genuine and creating trustful relationships will allow clients to feel safe and open.

Kurt talks with Nicholas DiFranco, Global Market Segment Manager at The Lubrizol Corporation. Nicholas talks about the value of creating a relationship with the client while the products are developed. He also talks about his multiple wins and establishing educational content throughout their online presence.

Kurt talks with Mindy Grantham, Marketing Director at Rocky Mountain Cancer Centers. Mindy talks about the positives of Data Mining and how they can target and find the highest risk patients and give them the healthcare that they need. She also talks about trying new things and just making tweaks until you reach your goals.

Kurt talks with Justin Mihajlov, Director of Marketing at Draeger. Justin talks about the value of the new upcoming technology and how it can be leveraged to find and reach their specific audience. He also explains how he rose to his position and stays close with sales to have a co-op approach.

Kurt talks with Anney Peterson, Senior Global Marketing Operations Specialist at NAMSA. Anney talks upon marketing the right messages for each individual product and finding the clients who aren't utilizing the service. She explains how she rose to her position and the skills that she used to get there.

Kurt talks to Marissa Smith, Digital Strategist at Prometheus Federal Services (PFS). Marissa talks about marketing to our Veterans and meeting them where they are. She talks about always learning by trial and improving. You can listen on how Marissa contributes her efforts and is always motivated to get the job done to help our Veterans.

Kurt talks with Laura Powell, Marketing Manager of Dental Robotics at Neocis. Laura talks upon dental robotics and explains the value of dentist with the assistances of the robots. Laura tells her story of achieving her position with Neocis and how listening to the customers allowed her to market to their audience.

Kurt talks with Ryan Ahlstrom, Associate Marketing Director at BD. Ryan talks about his rise to Marketing as his recent occupations allowed him to continuously grow and learn. Although his title is Associate Marketing Director, he works with all different facets in the Medical Device space. He explains the importance of tracking and measuring data for proper analyzation while spending time with pa...

Kurt talks with Katie Santilli, Director of Marketing at The Center for Advanced Orthopaedics. Katie talks about the importance of utilizing tools and understanding metrics to know your audience's wants and needs. She explains her layered approach for brand awareness to reach new customers and maintaining the loyal base.

Kurt talks with Mark Sickmiller, Marketing Manager at Apria Healthcare. Mark talks on his success of marketing and finding the crossovers of where patients can benefit over multiple devices. He explains the benefits of simplifying and focusing on data that pertains to specific goals and creating your own path to success and stepping away from the norm.

Kurt talks with Dominique Gross, Director of Corporate Marketing at Intuitive. Dominique talks about the evolution of using surgical robots and the task of increasing awareness in the new emerging market. She also talks on proper customer engagement and spending quality time learning their perspectives.

Kurt talks with Julia Hileman, Global Marketing Director at Boston Scientific. Julia talks about being effective in a high paced role and using tunnel vision to accomplish her goals. She explains her process of keeping a winning team by having patience, keeping it diverse and most importantly, celebrating wins.

Kurt talks with Seung Park, Head of Digital Analytics and Marketing Innovation at Merck. Seung talks about her transition from retail to pharmaceutical and how she uses the power of storytelling to create educational strategies. She also talks about the results of COVID and how it has changed the direction of communicating efficiently and effectively.

Kurt talks with Matt Hemstreet, Director of Global Marketing at Terumo Blood and Cell Technologies. Matt talks about getting the attention of customers while trends change constantly. He explains the positives of educational material to explain the complex processes of life saving therapy.

Kurt talks with Chris Teague, Director of Strategic Marketing at Bioventus. Chris talks about engaging with his audience and maintaining the highest level of care. He explains the positives of actually spending time with the patients and finding their challenges.

Kurt talks with Robyn Creech, Provider and Payer Relation Lead at PENRAD Imaging. Robyn talks about educational content that simplifies complex ideas and grabs their attention. She also speaks upon the new act and their audience's reactions. It was a great conversation where Robyn gives you the best tips and tricks to become successful in the Medical Marketing field.

Kurt talks with Salvatore Alesci, Chief Scientific Officer at Invea Therapeutics and Beyond Celiac. Salvo talks about the efficiency of Artificial Intelligence with hopes for it to allow healthcare to become more affordable and available, especially among other countries. He explains his strategy while bringing awareness pertaining to the celiac disease.

Kurt talks with Kate Jack, Grants/Marketing Manager at San Luis Behavioral Health Group. Kate talks about her accomplishment of adding value to their online presence to be attainable to everyone especially the harder to reach audience. She also talks about the excellence of website chat to help schedule appointments and to create a safe and friendly environment.

Kurt talks with Ryan Claxton, Director of Marketing at Premier Bone and Joint Centers. Ryan talks about the value of Digital Marketing especially in Wyoming (the smallest populated state) and how tracking data has kept him ahead of the game.

Kurt talks with Lance Whitaker, Territory Manager at Graymont Medical. Lance talks about the value of creating a trusting relationship with Physicians. He explains his day-to-day work of marketing medical devices and driving growth in innovative technologies while fulfilling the correct usage every day.

Kurt talks with Jenny King, Director of Marketing & Business Development at The Center Orthopedic and Neurosurgical Care. Jenny talks how they are hurdling COVID through educational webinars and creating videos to show their patients what to expect pre and post-surgery. She explains the value of her marketing as it soothes the complicated thoughts from the patients.

Kurt talks with Tyler Skeen, Chief Marketing Officer at Nuclear Care Partners. Tyler explains how his company is different from just a regular healthcare facility and how he has to think outside of the box to find the best way to market to their audience. Although there are many obstacles in his field, he explains how to reduce the stress and how to stay on top.

Kurt talks with Michael Martin, Marketing & Communications Director at Clatsop Care Health District. Michael talks about the impact of COVID and why the Great Resignation is occurring. Michael explains how they combat the impacts of COVID, using digital marketing and reverse search.