The Marketing Intervention

If you’ve ever watched new subscribers roll in while existing customers quietly slip out the back door, this episode will hit home. In this episode of The Marketing Intervention, Jacinta answers a question from Brittany, founder of Sol & Sonder, a self-care subscription box based in Los Angeles. Acquisition has never been Brittany’s problem. Tiktok ads perform, influencers bring steady traffic...

If you’ve ever struggled to make a traditionally boring industry feel compelling without losing credibility, this episode is for you. In this episode of The Marketing Intervention, Jacinta answers a question from Sam, owner of a boutique accounting firm in Portland. Sam works with freelancers and small business owners who love his team once they hire them, but his marketing falls flat. Every accou...

If you work in marketing and feel like the ground is shifting under your feet, this episode is for you. In this episode of The Marketing Intervention , Jacinta answers a question from a listener who is watching teams shrink, roles disappear, and AI tools take over work that used to be handled by people. Job listings feel impossible. Expectations keep rising. And everywhere you look, there is a gro...

If you have the expertise and the results but still feel invisible in an industry that runs on insider networks, this episode is for you. In this episode of The Marketing Intervention, Jacinta answers a question from Clarissa, a nonprofit consultant who has helped organizations secure transformational funding, including a recent two million dollar grant. Despite delivering outcomes that change liv...

If you have happy customers but almost none of them leave reviews, this episode will help you understand why and what to do about it. In this episode of The Marketing Intervention, Jacinta answers a question from Diego, founder of a boutique coffee roastery in Austin. Diego runs a strong subscription program with loyal repeat buyers, yet only a small handful leave reviews. After thousands of shipm...

If your product sits in the premium space and you’re not sure where it truly belongs online, this episode will help you think about the decision in a more strategic way. In this episode of The Marketing Intervention, Jacinta answers a question from Sofia, founder of a handcrafted turquoise jewelry line in Marfa, Texas. Sofia creates bold, desert-inspired pieces priced around three hundred dollars...

If you’ve ever wondered whether to bet on influencer marketing or focus on building your own content, this episode is for you. In this episode of The Marketing Intervention , Jacinta answers a question from Jamal, founder of a fast-growing functional soda brand in Atlanta. Jamal’s brand took off fast — regional Whole Foods placements, boutique fitness partnerships, and strong word-of-mouth. But no...

If you’ve ever launched a loyalty program that looked great on paper but fell flat in real life, this episode is for you. In this episode of The Marketing Intervention , Jacinta answers a question from Mariah, founder of a boutique fitness studio in Denver. Mariah has a thriving community of over 400 members who love her classes and trainers. Last year she launched a loyalty program to reward repe...

In this episode of The Marketing Intervention , Jacinta answers a question from Lila, founder of an emerging fashion brand in New York. Lila’s pop-ups and events are packed — customers love her products, buy on the spot, and spread the word. But online? It’s a different story. Despite consistent traffic and engagement, sales are flat. She wants to know: Why does everything click in person but stal...

If you’ve ever looked at your email analytics and wondered why people open but never click, you’re not alone. In this episode of The Marketing Intervention , Jacinta answers a question from Priya, founder of a clean beauty brand in West Hollywood. Priya has a list of 8,000 subscribers with open rates hovering around 35% — but her click-through rates are stuck at 2%. Discounts, bundles, even ingred...

If you’ve ever wondered whether collaborations actually drive sales or are just shiny distractions, this episode is for you. In this episode of The Marketing Intervention , Jacinta answers a question from Sofia, founder of a boutique winery in Sonoma, California. Sofia’s tasting room is thriving, her wine club is growing, and local restaurants and hotels are starting to approach her for collaborat...

Instagram used to be the growth engine for wellness and beauty brands but what happens when the likes, views, and DMs dry up? In this episode of The Marketing Intervention , I’m answering Tanya’s question about whether her Albuquerque-based med spa should double down on Instagram or expand to TikTok as she prepares to launch a cannabis skincare line. Submit Your Question Have a question you’d like...

Opening a second location is exciting, but it also raises big questions about how much attention to put on your brand. In this episode of The Marketing Intervention , Jacinta answers a question from Marcus, founder of a boutique small group fitness studio in Chicago. After selling out his flagship location, Marcus is expanding across town and thinking about franchising in the future. But with new...

If you’ve ever felt torn between wanting to stay in front of your customers and worrying about coming across as “too much,” you’re not alone. In the very first episode of The Marketing Intervention , Jacinta answers a question from Lisa, founder of a sustainable home décor brand in Scottsdale, Arizona. Lisa has 8,500 subscribers and an average order value of $400, but she only emails her list once...

Tired of marketing advice that sounds good but doesn’t actually move the needle? You’re in the right place. I’m Jacinta Gandy — brand strategist, agency founder, and the person people call when they need the truth about why their marketing isn’t working. Every week on The Marketing Intervention , I take real questions from founders, CMOs, and scrappy small business owners and give them practical s...