The Marketing Companion Archives - Schaefer Marketing Solutions: We Help Businesses {grow}

Mark Schaefer beat the odds by hosting a podcast continuously for 13 years. In his final show as host, Mark tells the inside story of the The Marketing Companion -- the world's most entertaining business podcast. The post My Fond Farewell to The Marketing Companion appeared first on Schaefer Marketing Solutions: We Help Businesses {grow} .

In this episode of The Marketing Companion, Mark Schaefer and Mathew Sweezey discuss the foundational role of relationships in business and successful marketing. They make a distinction between human marketing and humane marketing. The post The critical distinction between Human versus Humane marketing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow} .

Mark Schaefer has often said that your personal brand is your last line of defense AI. But a sustainable personal brand isn't a project. It's a lifestyle and he discusses his secrets with Jay Acunzo in this podcast episode. The post Secrets of the Sustainable Personal Brand appeared first on Schaefer Marketing Solutions: We Help Businesses {grow} .

In this special show, Mark Schaefer makes an announcement about the future of The Marketing Companion podcast. Co-host Sandy Carter reveals three big ideas marketers should be leaning into. The post The Marketing Companion Podcast: Beginning of a New Era appeared first on Schaefer Marketing Solutions: We Help Businesses {grow} .

It seems like every marketing conversation swirls around the latest AI tool, the newest social channel, or some fresh "growth hack" promising overnight results. But let's not overlook some of the "OG" marketing fundamentals! The post Rediscovering the OG Fundamentals of Marketing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow} .

AI Solopreneurship is rising as more people discover how they can overcome capital and resource constraints by using AI creatively. Expert Ethan Pierse shows us how it's done. The post The Era of AI Solopreneurship Starts Now appeared first on Schaefer Marketing Solutions: We Help Businesses {grow} .

How do you scale marketing consulting on a global scale? Build a custom GPT based on everything you know. Is there a business case for giving away everything you know? The post Now you can access my marketing consulting mind for free appeared first on Schaefer Marketing Solutions: We Help Businesses {grow} .

A special edition of The Marketing Companion reveals ideas from the new book "How AI Changes Your Customers" and features a free audio chapter from the book! AI provides instant answers that are disrupting the fabric of marketing. The post Deep Thinking in the Age of Instant Answers: Navigating the Great AI Disruption appeared first on Schaefer Marketing Solutions: We Help Businesses {grow} .

AI is not just adding new capabilities to our professional arsenal, it is rewriting the rules of marketing. In this discussion with tech leader and author Sandy Carter, we look at specific strategies to win the new sales and marketing game in the AI Era. The post Attention to Intention: How AI is Rewriting the Rules of Marketing and Sales appeared first on Schaefer Marketing Solutions: We Help Bus...

Every so often, a topic comes along that strikes at the heart of our work, our families, and our future. In a recent episode of The Marketing Companion, I sat down with the brilliant Amanda Russell to explore the complex issues at the intersection of AI, education, and our children — not as abstract theorists, […] The post The AI Kids: New Skills They Need Most appeared first on Schaefer Mar...