The Maker's Playbook

Send us Fan Mail For all of you out there who have been listening to the podcast and thinking, “It’s too late for me to make a career move… I’m too far into this corporate job with the 401ks and the healthcare and all the stuff…” Well, this episode, my friends, is for you.  Rebecca of GravesCo sheds light on the decades of experience she had before she “magically”created an “overnight success.” We...

Send us Fan Mail Ceramics is not exactly an easily mobile art form. And depending on what you are making, it can take up a fair bit of space. So what the heck do you do when you move to New York City, but you know you are only going to be there for 2-4 years? And yet, you are fresh in the beginning stages of getting your business off the ground? Well, that’s exactly what Alex Olson is working on f...

Send us Fan Mail In order to have kept my small business afloat for the last 12+ years, I had to learn a LOT of other skills that have absolutely nothing to do with crafting a photo. In fact, as you’ve heard from many past guests here on the podcast, once you go full-time with your craft, more often than not, you aren’t spending 100% of your time IN that craft. Instead, there’s admin and website u...

Send us Fan Mail How often do you find yourself listening to another maker or hearing about another artist’s story to get to where they are now and saying, “Well that worked for them but I…” But I’m not in my 20s. But I’m married. But I have a dog, but I… It can be really easy for any of us (myself included) to come up with all the reasons we can not do something. Until, you hear about someone who...

Send us Fan Mail The irony of publishing this episode on Black Friday isn't lost on me. But here's the thing: Your emails are NOT the same as the big box stores. At least, not if you are actually (regularly) engaging with the people who have trusted you enough to give you their email address... The true irony is that oftentimes, thanks to our nerves around feeling like we might be spammi...

Send us Fan Mail Dream with me for a minute - What if instead of stressing out over figuring out everything , you simply take the next step? This week on the podcast, I’m interviewing Horacio Casillas, who is currently a resident at Companion Gallery. And he’s spending this unique time as a resident artist doing just that - taking the time to slow down and think . He doesn’t have the next 5 years...

Send us Fan Mail You’ve just walked into a new gallery exhibition, and immediately you start thinking about the artist who created these amazing works in front of you. You dream of working in the arts and what that would be like. But have you ever thought about all the other ways you could also work in the arts? To put on that one exhibit there is also a gallery, and thus, a gallery owner (not to...

Send us Fan Mail Should I sell online? Or should I sell at in-person markets? Should I accept wholesale? Should I teach? These are just a handful of the myriad of questions we makers often ask ourselves when trying to figure out how the heck to get our small businesses off the ground. But it’s hard to know what the right choice is for yourself until you try many of these things. And when I say try...

Send us Fan Mail Pricing your art… It’s part math, part alchemy, and a whole lot of emotion. It should just be simple math, but somehow it's never that simple. On today's solo episode I dig into the differences between cost-based pricing and value-based pricing (and why the second one is so important specifically for artists). Of course, as is true with most things in life - The topic is...

Send us Fan Mail Most of us dream about quitting our full-time jobs in order to do what we love. In fact, that might just be why you are listening to this very podcast. But what if, instead of thinking of your full-time job as the thing holding you back from being creative, you approached it from the perspective of the thing that allows you to be creative. Maybe not necessarily while doing that jo...

Send us Fan Mail How many of us feel like we need to have every single detail figured out before we start something? I know I sure do. If this is your first podcast episode, you will soon figure out, I am awfully (obsessively) Type A for being a creative.  And while at times that has served me really well in systematizing processes and being organized in order to use my time efficiently, at other...

Send us Fan Mail Today on the podcast, I’m discussing one of my favorite, most insightful, yet most difficult to stick to topics… growing slowly. If I could do it all over again, and go back 12 years in time, the one thing I would do differently would be to actually hold onto the work outside of starting my own business longer. I was in such a rush to feel the false legitimacy of being “full-time”...

Send us Fan Mail There are two very exciting things happening on the podcast this week! #1 - I’m excited to announce that for the first time since starting this podcast, we have a bit more support to help me get new episodes out into your headphones! For the next couple of months, the one and only Amaco is sponsoring the Maker’s Photography Styling System! And I couldn’t be more grateful & exc...

Send us Fan Mail Why do you want to have 10,000 followers on Instagram? What will that do for you? Or rather… what do you think that will do?  Today’s world is full of encouragement to grow - have more followers, make more content, do more, diversify income streams - do more and grow, grow, GROW! But have you ever stopped to ask yourself, “Why?” On this week’s episode, host Rebecca Ickes Carra she...

Send us Fan Mail On today’s episode, Tom Kemp manages to hold space for both a deeply philosophical conversation while at the same time providing pragmatic advice for all of us working to figure out how the heck to make a living from the things we make. I personally, have never connected much with the philosophy and the “what is art?” conversations that often spring up, but when married side-by-si...

Send us Fan Mail Is the thing you are dreaming of doing actually going to provide you with the life you are dreaming of having?  On today’s episode, I sit down with Becca Otis (yes, from Wheeltalk Podcast!) to dispel some of the myths behind a lot of goals we self-employed artists often set. Dream of owning your own studio & hosting classes, she’s done it. Dream of selling your work to make a...

Send us Fan Mail Have you ever felt overwhelmed by all the things you think you are supposed to be doing as a maker in 2022? Post a reel every day to Instagram! Don’t use Etsy, build your own website! Raise your prices!! The world can often feel like it’s constantly yelling at us to change something, fix something, do something more, and more and more… And if you are anything like me, that ever-gr...

Send us Fan Mail Do you think it’s too late to organically grow a large Instagram following? Did you only just start your Instagram and it feels like you’ve missed the opportunity? Maybe you tell yourself “there’s no possible way to grow on Instagram these days compared to before…” Or assume the advice someone gave you - maybe someone who already has a much bigger following - won’t work for you be...

Send us Fan Mail What if you stopped making the kind of work you don’t actually like to make and decided to only make the random thing that really interests you? And what if… what if doing that actually brought you more sales and more people interested in your work and excited about the same thing you are excited about than you could have ever imagined? That very thing is happening for Kate Schroe...

Send us Fan Mail For most everyone I’ve spoken with in the last year and a half of the podcast, one thing has been true - As soon as they touched clay, they were hooked. It was like a siren call, an addiction, where their whole life they began to rearrange in order to figure out how to carve out more time to have their hands in the mud. That mesmerizing experience that is true for so many of us, o...

Send us Fan Mail When you see a super well know potter's name somewhere - on the cover of a book, on a list of speakers at a conference, or anywhere else - do you ever wonder how they got there? Did they always know they wanted to do this? Or was their path a bit more windy (perhaps like yours and mine)? Have they reached this particular level of success because of a clearly laid out plan, or...

Send us Fan Mail 12 years ago, I had no idea what I was doing. I didn’t go to business school. And I definitely had never dreamed of starting my own business. But, I managed to keep putting one foot in front of the other and climb up the hill that is self-employment, learning when to adjust course or totally change plans when necessary thanks to the support of an incredible Community of peers. On...

Send us Fan Mail Kenny Sing of Turn Studio & I chat this week about how his Instagram originally started out simply as a place to share the processes he was testing out, without the intention of reaching 83,000++ followers. We also dig into his passion for teaching and why he's building his community studio space (plus how building a studio actually works and all the hard cost realities o...

Send us Fan Mail On this week’s episode, I virtually sit down with Lucy Fagella to discuss how she’s shifted her business over the course of the last 20+ years as a full-time studio potter. We chat about the realities of parenting and being a full-time maker as well as how to make sure you are taking care of your body amidst the physical demands of ceramics. Lucy has navigated the big shift from p...

Send us Fan Mail Have you ever talked yourself out of going after a goal because the logistics just felt impossible? Like pursuing a master’s degree when you can’t attend a school in person? Or setting up a home studio space when you work in a job that forces you to move locations every couple of years? Pretty difficult right? But not impossible. Or at least, you can’t use that excuse any more, be...