The Maker's Playbook

Send us Fan Mail A self-described “failed production potter” Sue McLeod still very much makes her living from ceramics. Yet, she doesn’t make her living from actually making pots… As is true with any industry, we often forget just how many different supporting and tangentially related sub-topics and professions there are available to us. And, at least for me, when we start to see those, a whole my...

Send us Fan Mail Described as the most supportive guy on the internet by numerous people, today’s interview with Bill Schwenzer feels long overdue. Better known as Aliveguy Pottery, we talk about his career transition from corporate quality control to clay, his commitment to thoughtful encouragement online and his unique approach to delayed gratification all while continuing to push himself outsid...

Send us Fan Mail I reached out to chat with Stanley after seeing his “Thoughts and Prayers” series - a powerful body of work creating strong visuals on the actual effects of a bullet striking a form. A series, he actually made more than a year ago. And yet, only recently an d quite suddenly, has gotten quite a lot of recognition. We talk about how the series came about and what’s happened in the y...

Send us Fan Mail If you weren’t learning how to carve intricate designs in sourdough bread in 2020, odds are, you might have been learning how to make pottery. And while this is true for today’s guest, Tim Clark, that wasn’t all. Tim also was learning how to make pottery and navigate the rest of life after a spontaneous tear of the retina left him half blind. There seems to be quite the thru line...

Send us Fan Mail How do you stay okay even when it doesn't feel like your business isn't going well? Because while we might feel pulled to log the long hours and push ourselves to "work harder" to "grind it out," in reality, we can't really come up with new, interesting, creative solutions when we're exhausted or stressed or frankly, freaking out. As foolish...

Send us Fan Mail We're quickly approaching the holiday season and makers around the world are hustling to get their listings online and take advantage of increased sales during this time of year. But what if your sales aren't going as planned? What if you haven't sold as much as you'd hoped? What if you haven't sold ANYTHING? What does it all mean ? On this solo episode of...

Send us Fan Mail Do you ever think about what happened BEFORE the Instagram photos? Or BEFORE your favorite potter hit 25 thousand followers? Off and on, many people will talk about the real-life vs. Instagram life, and there are plenty of hilarious memes floating around the internet about them, but I’d wager a bet that while many of us (myself included) are scrolling through IG, we are never acti...

Send us Fan Mail Our work as artists can feel disconnected with the immediate needs of the world. On this week’s solo episode, I’m peeling back the curtain on how I process that for myself. Alongside my originally planned episode of discussing a few of the various business models you can choose in order to create a business that serves your life and not the other way around. Listen to The Launch s...

Send us Fan Mail How do you go from a farm with a woodfire kiln and two potters to an industrial warehouse that already feels too small? Vision. And a bit of luck. At least, that's what worked for Alex Matisse, founder of the one and only Eastfork Pottery. On this episode, Alex shares insights into the pros and cons of growing such a large, successful business and how taking the time to get c...

Send us Fan Mail We’re taking a quick season break but in the meantime, enjoy this chat from way back in Season 1 that I had with Katie Meili. We chat about the difficulties of mental health and how it feels when life takes unexpected turns that throw you off a path everyone else around you is on, the silver linings that brought us to clay, and the importance of having a community that supports an...

Send us Fan Mail Leap and you’ll learn to fly… The key to success is action… The best way to predict the future is to create it… How many of these tropes have you heard? They are usually associated with that scary first step of making a change in your life to go after something you are dreaming about. And while yes, sure, there is often a moment where, regardless of preparation or planning, making...

Send us Fan Mail Thinking about becoming a full time artist is a dream that lingers in the back of many people’s minds. And my assumption is, whenever any of us are dreaming about a change, we mostly think that if we took this leap, if we didn’t have to be bothered with showing up to an office for someone else Monday through Friday, we’d have more time to do the thing we love - to make. But is tha...

Send us Fan Mail So what does it mean if the work we’re making isn’t as impermanent as we think? Does it have to be in order to have value? Is there still value when it breaks?  Today, I’m thrilled to partner with the one and only Metropolitan Museum of Art to feature an episode from their own podcast - Immaterial: 5,000 Years of Art, One Material at a Time . Each episode examines a material of ar...

Send us Fan Mail As I reflected on what we're doing differently for this market season compared to last year's, I realized a trend that I've also seen after teaching over 200 makers inside our MPSS photography course and journeying along side nearly 100 makers inside of The Community for the past 3 years. And while I don't really believe in magic silver bullets to assured succe...

Send us Fan Mail What does it even mean to “ be an artist?” Does it mean you are making work you like to make? Is that art? Does it mean someone else considers you to be whatever their definition of “artist” is? Does it mean not having another job? Or can you be an artist and do something else? Does doing something else actually better allow you to be an artist? Putting it more succinctly, how do...

Send us Fan Mail If you’re side-hustling your ceramics, are you anxiously awaiting the day you can quit the day job? But what if the day job was actually providing you with the chance to learn to be better at your craft? And no, I’m not talking about a job associated with what you make. I mean a day job totally different than what you dream about making, a job in an office, in a “traditional” empl...

Send us Fan Mail Do you ever think about completely changing your life? Like literally, everything - Your job, where you live, what your day to day looks like, maybe even your identity in a way… Or maybe you have done that already, and you are living the dream you had 5 or 10 years ago, but now, as it turns out, it’s not actually the dream? Just even thinking about saying that out loud feels crazy...

Send us Fan Mail I thought John & I were going to talk mostly about burnout. How it “happened” to him, how he got through it, and perhaps, what he’s doing differently now. But (perhaps rather obviously) it can’t really be broken down that simply. Instead, John and I wound up not only talking about burnout, but also the pursuit of the impossible perfect cylinder, the responsibility we all have...

Send us Fan Mail In an internet world where there are seemingly endless “educators” available to learn from, what actually qualifies someone to teach a skill? Is it a traditional piece of paper, or diploma, saying that some institution has decided you can? Is it the number of years you’ve been doing the thing? Frankly, there’s really not a fixed formula we can say where x+ y = qualified educator!...

Send us Fan Mail There’s a new social media app in the virtual neighborhood. Will it solve all the frustrations we artists have? Maybe. Maybe not… In this week’s solo episode, I dive into all things social media marketing, why a new app probably won’t solve your problems (but it could!), and why maybe it’s a good thing that it’s hard to get attention on the internet. Plus how everything is changin...

Send us Fan Mail A rare non-potter conversation today on the podcast with Dave Conrey, graphic designer turned email newsletter educator. We talk about the realities of making art and trying to sell that art, approaches to marketing our work without needing to be a part of the hustle-bro culture, and eventually get around to the notion that really piqued my interest when I first met Dave online -...

Send us Fan Mail We’re back for part two! In this continued conversation with Joy Hanford - a Midwest gal, much like myself, who now lives in Portugal - we get into the topics of the complexities of learning about and navigating bureaucracies in other countries, art as a form of grieving and processing world events like the lockdown and the experience of a global pandemic in another country, start...

Send us Fan Mail Living abroad. Sometimes, it sounds like the solution to all of my problems. All I need to do is choose a country with national healthcare and town with relatively low cost of living, and TA DA! Making a living from the things we make is solved, right? Right? It can look incredibly romantic online - strolling through tiny streets seemingly too small for cars, surrounded by histori...

Send us Fan Mail Wholesale… The assumption is there’s no way to reasonably make a living, as a maker, by doing wholesale. But is that true? Since I’m generally pretty skeptical of any sweeping statement that says an entire concept doesn’t work for anyone, at all, I jumped at the opportunity chat with Steve Tubbs, an ex-retailer turned potter, when he mentioned his entire business is wholesale. Whi...

Send us Fan Mail You’ve taken a few classes at your local community studio and you know you want to make ceramics a larger part of your life. In fact, you want to build your own studio, but what does that even look like? And what might be all the tasks and overhead that community studio has been handling without you even realizing it? What is it actually like to start and run a community studio? W...