The Mad Reality Show

Join us as we dive into the exciting world of metaverse marketing with Tom, a key player at GEEIQ , a leading metaverse agency. We explore the rise of Zepeto, its unique appeal to brands like Walmart and Essence, and how data is transforming brand activations in virtual worlds. Tom also shares his fascinating journey from the music industry to the metaverse, offering invaluable insights for brands...

In this episode of Behind the Brand, we dive into the world of the metaverse with Thanh Dao, a pioneering voice in the Web3 and gaming industry. Thanh shares his journey from early NFT investments to co-founding groundbreaking projects and becoming a key player at JVM, one of Germany’s leading agencies for gaming and metaverse strategy. Thanh provides a behind-the-scenes look at: His early success...

In this episode of The Mad Reality Show , I sit down with Max Proctor, CEO of The Gang, one of the leading studios creating immersive experiences on Roblox for brands like Vans, IKEA, and Warner Bros. Max shares his journey into digital partnerships and the unique challenges of scaling a global team to 200 members. We dive into what sports brands need to know about getting started on Roblox, the p...

While the West focuses on consumer brands in the metaverse, China is building something different: the Industrial Metaverse. This episode explores the Chinaverse, where virtual reality enhances manufacturing, smart cities optimize efficiency, and Gen Z leads user adoption in a closed, regulated environment. Discover how China's distinct vision could leapfrog the West in the race to define the futu...

Join us as we sit down with Jean-Charles Capelli, Chairman of Dubit and Co-Founder & CEO of Influnity. Dubit is a leading metaverse studios specializing in brand activations and immersive experiences. Jean-Charles shares his fascinating journey from the world of real estate to becoming a key player in the metaverse landscape. Discover how a chance encounter with Roblox sparked a passion that l...

Join us for an insightful conversation with Axel Zouebi, the head of content at Blockway Studios, as we delve into the exciting world of gaming in Dubai. In this episode, we explore the potential of Roblox and the metaverse to drive economic growth and innovation in the UAE. Discover how Dubai is positioning itself as a global gaming hub, leveraging the power of Roblox to attract investment, creat...

In this episode, we dive into the unexpected world of Roblox and its growing influence on the music industry. How is a platform primarily known for its user-generated games becoming a major player in the music scene? We'll explore Roblox's strategy of hosting virtual concerts and integrating licensed music into its games. Discover how this approach is creating a vibrant ecosystem for music discove...

Are you curious about the future of marketing? In this episode, we sit down with Nick Hill, the co-founder and Head of Interactive at Sawhorse, a creative agency with 13+ years of experience in branded content. Nick discusses their pivot from traditional filmmaking to building interactive experiences within Roblox, offering a unique perspective on the convergence of film, gaming, and marketing. We...

In this episode, we dive deep into the exciting world of the metaverse with  Edoardo , founder of  MetaTheory Studio , a leading metaverse studio building immersive experiences for global brands like Lamborghini and Walmart. Discover: The shocking data : Why Gen Z engagement on Roblox is skyrocketing and what this means for brands stuck in the traditional marketing rut. Brand activations that conv...