THE LUXURY PERSPECTIVE

Technology is making premium products easier to build, easier to replicate, and easier to distribute. Which means the product itself is no longer the moat. In this episode, Audrey Giner draws on her experience building a premium beverage brand to make a contrarian case: most luxury brands and premium founders are investing in the wrong layer — and the commoditisation of the product layer is going...

The Pipeline Problem | Episode 3 of The Luxury Perspective Between 2019 and 2024, luxury brands raised entry-level prices by more than 60%. The Chanel flap bag went from $5,000 to over $10,000. The strategy looked like genius on the balance sheet. It wasn't. In this episode, Audrey Giner breaks down why pricing out the aspirational buyer was one of the most consequential strategic errors in lu...

Between 2022 and 2025, the global luxury market lost 60 million active consumers. Not because of the economy. Not because of tariffs. Because brands stopped making them feel like they belonged. In this episode, Audrey Giner breaks down: • How the post-pandemic surge created a false sense of security • Where the 60 million actually went (the $40B resale market) • Why Gen Z’s first luxury purchase i...

The luxury industry has spent the past year debating whether the market is in decline. In this first episode of The Luxury Brief , Audrey Giner breaks down what the data actually shows — and why the real story is far more interesting than a simple slowdown. In this episode: • Why personal luxury goods stabilised at €358 billion in 2025 — and what that really means • The three signals that reveal t...