The Local Voice

Join Jeff Harrison, the owner and CEO of the AI Digital Marketing Company, SwingPointMedia, as he shares some of the biggest "aha" moments in 2025, and then his Top 3 Predictions for local business owners in 2026. He also invites you to call his AI Voice Agent, for SwingPointMedia, Tony @ 760-548-3705, to try it out. Jeff also mentioned he has created a demo AI Voice Agent you can test o...

How do you, as a local business owner, not just survive in a world where it feels like AI is eating everything, but thrive? Your one silver bullet to attract, convert and nurture your ideal customers may be accomplished easier then you think. In this episode, jeff shares how a content marketing strategy, leveraging AI may be a wave you can ride, versus getting crushed by the same wave. AI is comin...

If you could have purchased apple stock the day it came out, imagine the worth today... And what about NVidia...same. Oh wait Bitcoin when it was worth pennies. The same thing is happening with using Ai and the technology that unfolds with it to help you personally grow your business. In this episode, which is a bit different the way it was recorded, shares data and examples versus theory. Thanks...

Every business is a media company. When I heard this for the first time, almost a decade ago, it struck a cord. Now a decade later it could not be more true. Ten years ago you had to be flush with cash to have a show on tv that appeared weekly. Maybe a little less flush if you did it through radio. Fast forward to today and if you're still thinking "for me to put out a weekly show is too...

Working for yourself is the goal. Having the flexibility to spend time with family, work with those ideal customers you enjoy. But then one day you wake up and feel like you're on this "groundhog day" treadmill. Yesterday feels like the day before and tomorrow has the makings of yesterday. What Happened? In this episode, after 15 years, I want to share how, after I began working differently, tomor...

Join me today as I share insight of being in the marketing world for as long as I have, around the realization of how we can truly get in front of our ideal customers. Often a businesses ideal customers present unique challenges that prevent them from getting to them or in front of them with their offer. This can be challenging and frustrating for that business, who may have a valuable solution fo...

"think in the world of what if, instead of why not!" This is what Ai has done. It has literally allowed anyone with a smartphone to enter a prompt into the ChatGPT app on their phone, and change their world. It has create portals in the minds of the brightest who've ever lives, and they are right there, on our phones, ready to help. The question is, can we take this device and instead of just owni...

I remember watching a movie with Michael Keaton, a long time ago where he somehow was able to duplicate himself. This was magical because he was like most entrepreneurs...trying to or needing to be in multiple places at the same time...only to realize there is just not enough of you. Fast forward and the movie Multiplicity has come to real life. We can now using tools well within our financial rea...

Join Jeff as he welcomes guest Allen Kotlyar from 247setters.com. Allen will take you lead gen to a whole new level with results you can count on. Many times a solution will be sold to a business, when in reality a critical piece is missing. An example of this is when a local business hires a marketing agency to drive more traffic and leads, but then leaves the processing of the leads to someone e...

This comes up more often than one might think. The reason may be that over the past few years to terms Ad Agency, Marketing Agency, Digital Marketing, Social Media Marketing have all kinda been blended to mean the same... However, this is not true and based on the needs and outcomes the local business owner is seeking, it is important to know what these are, and are not and select the right one.

It's evolving so quickly that what was not possible yesterday is reality today. Imagine being faced with a challenge. So you open up your phone and ask your friend, ChatGPT, who, no offense, may be faster and smarter than we are, even on our best days...and seconds later, either you have the answers you thought didn't exist, or the step by step on how to solve whatever it is! This is the n...

For most local business owners the thought of creating content can immediately be overwhelming. The good news about this platform, when done how I describe, can satisfy most if not all of your content marketing demands as a local business owner. And because few if any of you competitors locally are using this new distribution channel to get new customers, the road is paved with opportunity.

Join Jeff Harrison on this episode of the Local Voice - Are You Working In Your Business or On Your Business? If you feel like you are busier than a one armed window washer, and one day kind of feels like the movie groundhog day...you may be working in, versus on your business. Why is this important? Growth, for those who want to see their business flourish require working on. What exactly does th...

Acquiring new customers can be a challenge. Often business owners will try and compete with other local competitors, resulting in two losses for the local business...which both can be costly. But after 15 years of marketing for local business owners I want to share with you a different, more reliable and far less expensive approach. Unlike swimming in shark infested waters (you local market) with...

We do not know what lies ahead until we begin taking steps forward. As we do, we see new things, new challenges and new opportunities. This is how I feel about Ai, especially when it comes to how it can help transform and accelerate local businesses. In this episode I share new insights, immediately after I finished a call with a fellow mastermind member. Get ready, some of the things I talk about...

Have you ever decided to do something at a level that requires you to dig deep and devote so much time and effort, that your friends and family begin to notice you've been kinda missing? This is where I have been for the past 4-6 months...diving deep...consuming and applying hundreds of hours of education into the future of how local and frankly, big business will be operating. Join me as I ex...

Have you ever had to say, no i am sorry, I can't be there because I have another commitment...or maybe a customer needs questions answered, and simultaneously a potential new customer needs your full attention...what do you do? You clone yourself of course! Welcome to the Jetsons! Join Jeff Harrison today as he shares an episode that may get those hairs on the back of your neck standing at att...

Often as local businesses, a marketing budget is small or stretched thin, making it hard to try a different approach. Today on the Local Voice, I share part 3 of a 3 part series on Cooperative Marketing. It requires no approvals from Google, or Meta, or YouTube to ask for the sale. In fact your message will have the opportunity to cut right through the noise your competitors might be making, givin...

Often as local businesses, a marketing budget is small or stretched thin, making it hard to try a different approach. Today on the Local Voice, I share part 2 of a 3 part series on Cooperative Marketing. It addresses that local business who when asked about their email list, kinda of hesitate and say, "I don't have one". Listen to today's episode and find out how to develop a win...

Often as local businesses, a marketing budget is small or stretched thin, making it hard to try a different approach. Today on the Local Voice, I share part 1 of a 3 part series on Cooperative Marketing. It requires no approvals from Google, or Meta, or YouTube to ask for the sale. In fact your message will have the opportunity to cut right through the noise your competitors might be making, givin...

The world of Ai, and marketing is changing at a speed we have not seen in a generation. This episode is a brief update, along with some best practices to get the very best out of your Ai experience. Want more information? Or if you have an insight or POV, hit me up to be my guest on the next Local Voice. Reach out to me at info@swingpointmedia.com

Overwhelm occurs at some point to every business owner or entrepreneur. Some move through it and some burnout. Is there a way to reframe overwhelm, recognize when it's occurring and use it for success? I say, yes! In this episode I share a real life case study and what happened, and how this restored creativity, drive and enthusiasm, propelling the business owner to move forward. Join me on Th...

Ai is no longer an option, if you want to stay on par with your competitors. But when you try Ai, like ChatGPT, your results are less than impressive, so you're slow to adopt it. Well, in this episode, Jeff will walk you through building prompts that create high quality outcomes for blog articles, blog titles, social posts, video scripts and yes even prompts to create ideal images in DALLE 3!...

When it comes to marketing, it can get really screwed up at times. When data shows one thing consumers want and marketers double down on the things they don't! In this episode Jeff talks about how marketing for local businesses can take the lead in being more effective with their messaging.

Local businesses, marketing can be confusing. Where do you start? In this episode, Jeff Harrison shares two things, done right can help your 2023 be successful, and not overwhelming