The Lease-Up

Katy Slade’s first job was in Washington, D.C., for a company that did a lot of retail and mixed-use development, which fit perfectly into her passion for community building and figuring out what makes people come together in cities. Later, after going back to her hometown Dallas and working for a few years at Gables Residential, she decided to start her own company together with a business partne...

As branding becomes a defining factor for resident satisfaction and retention, property managers must align their operations to deliver on brand promises consistently. In this episode, Denile Doyle speaks with RKW Residential’s Joya Pavesi, president of brand & strategic services, and Kevin Owens, president of property management, about how branding and operations intersect to shape resident e...

Digital marketing moves fast, in every sense. And with the help of AI and modern technology, it's about to get even quicker. But Kim Boland, the director of digital marketing, Morgan Properties, knows how to keep up. Boland leads the development, implementation and maintenance of digital marketing initiatives for the company's expanding portfolio. She brings 15 years of experience to the table and...

“When I think about mixed-use, I use the word balance,” Katie Bucklew said in the November episode of the Mission Success: Women in Multifamily podcast series. As vice president of mixed-use and development with AvalonBay Communities Bucklew specializes in identifying, structuring and closing new mixed-use opportunities. In this podcast with Multi-Housing News Senior Editor Laura Calugar, Bucklew...

The student housing sector has been keeping a steady pace with a 94.5 percent preleasing rate and more than 41,430 beds under development. Major universities in Texas remain among the top institutions with the strongest fundamentals including rent growth and inventory. However, some investors are looking towards a new strategy: moving away from flagship universities and investing in smaller market...

Marketing for an architecture or design firm looks different than for a multifamily owner or operator. A strong reputation and meaningful marketing material can be the difference between winning or losing out on a potential project. Sarah Wortman, marketing director, MG2, is an expert in ensuring that her company brings all the materials necessary, plus more, to the table. Wortman has been in her...

In certain markets across the nation, rental rates have been hurt due to a strong wave of supply deliveries. And yet, the U.S. still faces a severe housing shortage partnered with affordability issues. In this episode of Quarterly with NMHC, Caitlin Sugrue Walter, vice president of research, and Bernard Fulton, vice president for housing policy and regulation, join Multi-Housing News Senior Associ...

As today's residents seek both luxury and a true sense of community, property managers are increasingly turning to on-site apartment coordinators to create cohesive environments. In this episode, Daniel Ebner, president, and Tara Griffin, director of apartment life at Knightvest Residential join me to explore the unique impact of these coordinators who prioritize building authentic connections and...

In this Mission Success: Women in Multifamily podcast episode, Jewell Walton, VP of public partnerships with Evergreen Real Estate Group, talks to Multi-Housing News Senior Editor Laura Calugar about her 20-year career, how she learned to deal with stigma surrounding affordable housing and where opportunities lie in the sector. Tune in now!

From a marketing standpoint, Towne Properties relies on a “source of truth.” What is it? Their CRM. In this Top Marketers podcast, Anne Baum, director of marketing with Towne Properties, talks about what it was like to first identify a source of truth, then clean the data in it and then deploy it for the greater good of the company. Of course, there were some challenges. One of them? Identifying a...

As one of the largest developers and operators of student housing across the US, Landmark Properties has built a reputation for delivering high-quality, innovative communities tailored to students' needs. But when it comes to student housing, it’s also important to know how to navigate risks while still capitalizing on the sector’s strong fundamentals . Despite ongoing challenges in the market...

Eight years ago, Caroline Kovac had an “aha moment” and decided to follow her passion for design. She founded Design Identity Group, a firm that recently completed its 90th design project.   In this Mission Success: Women in Multifamily podcast episode with Multi-Housing News Senior Editor Laura Calugar, she reflects upon her professional journey and the mentors who supported her. Today, those sam...

Housing providers have learned to adapt to the rapidly changing policy landscape, but the most recent idea of limiting rent hikes to 5 percent across the country has left many National Apartment Association members discouraged. Nicole Upano, assistant vice president in the organization’s Housing Policy & Regulatory Affairs department, assessed that, were it to pass Congress, the White House’s...

A multifamily community with a pool and a gym is one thing (and it’s great). But a property with a partnership with the most recent World Series winner? That’s another. In this Top Marketers podcast, Jordana Rothberg, associate editor, Multi-Housing News , is joined by Nicholle Soendker, director of residential marketing, Cordish Living. Together, they talk about Cordish Living’s partnerships that...

A key distinction between traditional multifamily and build-to-rent communities is the unique opportunity for residents to truly create a sense of "home." In this episode, I had the pleasure of speaking with Colleen Yeager, chief operating officer at Quinn Residences, a company that develops, owns, and operates BTR communities across the Southeast. Yeager explains that what sets successf...

"A good culture can steer the ship out of storms such as a global health crisis, unstable financial markets or civil unrest," Christine Ramsey, chief administrative officer with Draper and Kramer Inc., told Multi-Housing News Senior Editor Laura Calugar in the August edition of the Mission Success: Women in Multifamily podcast series. In this interview, she highlights best practices for...

Every multifamily company varies in how it integrates technology to make employees’ lives a bit easier. In this Top Marketers podcast, Christina Steeg, senior vice president of marketing & communications at Waterton, joins Multi-Housing News Associate Editor Jordana Rothberg to talk about the systems that Waterton uses and why. Steeg brings almost 30 years of professional experience in the rea...

Welcome back to Management Diaries, MHN’s property management podcast, where we bring you new trends, innovative strategies and real-world insights from industry experts on everything from increasing NOI to creating vibrant communities. In this episode, I welcomed Jacqueline Rogers, chief communications and operating officer at Capital Square. Rogers provided an overview of her company’s expansion...

Returning to Multi-Housing News’ quarterly podcast with the National Multifamily Housing Council for the second time, President Sharon Wilson Géno says that multifamily waters are a bit murkier than she had anticipated they would be in Q3. But 2024 has also had some notable successes when it comes to housing policy and legislation as well.   Wilson Géno holds more than 30 years of experience in th...

As regional banks continue to pull back—and capital for new development becomes scarcer and more expensive—more borrowers are looking outside traditional capital sources, with alternative lending becoming more of a complement to conventional financing sources. "There’s a lot of market inefficiency that borrowers are seeing, and alternative lenders are really stepping in to fill that gap,&quot...

Sometimes in multifamily, building one cohesive brand means building a thousand smaller ones. For Greystar, each of its communities is a brick in the foundation of the overall company’s story. In this episode of Top Marketers, Scott Berka, senior managing director of brand and customer experience, talks about how the Greystar Family of Brands came to be. In his current role, Berka heads up consume...

As the property management landscape continuously evolves, effective leadership during times of change becomes paramount. Whether you're dealing with market fluctuations, technological advancements or shifts in roles or responsibilities, property management leaders will inevitably need to guide their teams through change. Creating a culture of resilience involves staying agile and fostering a...

A study recently released by the National Apartment Association found that rent control leads to a reduction in housing quality. The research examined the empirical link between the quality of housing and rent control penetration, and one of the main conclusions of the analysis is that the increase in the number of rental homes that are subject to rent control in a particular community is strongly...

The ⁠rising demand for student housing⁠ has pushed developers and designers to think outside conventional solutions and come up with mixed-use developments or even innovative construction strategies to tackle costs. In this podcast episode of Student Housing Unlocked MHN Associate Editor Olivia Bunescu explores current design trends shaping the sector, how are architects building communities faste...

Construction industry veteran Helena Finley started in the hotel business and got her first experience in multifamily 25 years ago. Among site visits, project budgets and everything that goes into her managing director & executive vice president role at EMBREY, she still finds time for an activity that has not only brought her lots of satisfaction, but it also helps her relax.    Since forever...