The Influenced Podcast

With out complaining too much, I’m sick of seeing marketing experts teach CONTENT PILLARS INCORRECTLY 🙄. Like, if you are managing clients and doing 1:1 coaching on this you would like it to be the correct info huh? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I think this is WHY there is so much confusion around it. Because one ‘EXPERT’ is saying one thing and another something else. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ SOO, let me break it down for you. B...

Canva’s brand new AI feature, Magic Studio, just launched last week… There are so many cool things that you can now do, but there are three that I want to talk about in particular. I think these will be the most useful for creating your own social media designs. My fav so far is definitely the new graphic spell checker! Thank you Canva. If you've been using it let me know what you've been...

Black Friday and Cyber Monday is slowly creeping up! So here is some information: - How to decide to be part of it - How to prep your content/ what you need to do - Structuring your content to grab attention If you liked today’s podcast episode we would be so grateful if you would leave us a review on iTunes. When you do take a screenshot and DM it to Ela and she will send you my HOW TO CREATE CON...

A few months ago I was chatting on my stories about Navy's sleep and how there wasn't much of it and I was really struggling to work. I was so exhausted and couldn't see the light at the end of the tunnel. Georgie slid into my DMs and gave me some really helpful advice. She was saying the further I went away from birth it would get easier and harder at the same time. Easier for me to f...

The last 6 months have redefined the word surrender for me. Not just to motherhood but to business. Even with a plan and preparation things change. So much happened that took me and the biz completely off-guard and when things like this happen it can be hard to see why and trust it. Downsizing had to happen. I know I wouldn't have been able to manage mentally or physically if we were growing a...

Chelsea is a mum of 2 beautiful boys and owner of The Business Edit. She was one of the first people that did my Instagram for Business Course over 3 years ago and since she created an amazing business herself, offering marketing and biz support to others. We had a lovely chat about juggling business and mum life, some of the struggles and she also shared some great tips with us! Follow Chelsea: h...

I asked what you want to hear and one of the topics was motherhood, there is so much that can be discussed. I can't believe I have a 6 month old daughter 🥹! For me motherhood is something that I didn't know how much it was missing from my life until Navy was born - my heart completely cracked open. My journey - 6 months into it, its been the most incredible chapter of life - where do I st...

AI is blowing UP 💥; it’s kind of scary what it can do, don’t you think? I can literary hear my parents thinking the same thing about the invention of the internet 🤭 Many people fear it will replace jobs, even I’ve started to question what’s real anymore… but what if instead of fearing it we embraced it to be better and more effective? Could this even be possible? When Photoshop first came out it...

So unless you’ve been living under a rock for two weeks you probably would have heard about Instagram’s new Twitter-inspired app, Threads…  Now that I’ve been playing around with it for a while, here are my thoughts.   Let’s start with what it is for those who might not know. It’s pretty much exactly the same as Twitter. If there’s anything Instagram is known for, it’s copying other apps.    Stori...

Hey there, I'm back and kicking off with my birth story and my journey juggling business with a newborn. So much has happened in the last 3.5 months, it's been a wild ride to say the least. I thought this would be the perfect episode to come back with. If you liked today’s podcast episode we would be so grateful if you would leave us a review on iTunes. When you do take a screenshot and DM...

Ever wondered what it's like to run a business with 3 kids? I sat down with Mon owner of Woven Kids - an amazing label that she has built over the last 3 years. Mon designs everything herself, brings it all to life, does her own marketing, runs her whole biz all being a mum of 3. She's such an inspiration to all the mamas out there wanting to start a business. It can be done! Follow Woven...

Have you ever wanted to know how to create a media kit, or what even is one and why is it important to have? Whether you're a business, influencer or content creator, in today's episode Ruby and I discussed everything you need to know when creating your own media kit.  Follow Ruby: https://www.instagram.com/ruby.consultants/ [Freebie] Key Dates for 2023 Content Planning - https://elamazurcrea...

Everyone is always trying to HACK the Instagram algorithm so in today’s episode let me break it down for you! So many biz owners are wanting to do the bare min and get the max results, they are not posting consistently, content quality is low, copying ideas, not speaking to anyone, not encouraging engagement or conversations, not using video or hashtags... the list goes on!  Knowing this info...

Ever wanted to start your own podcast? There are so many amazing benefits to doing this, so in this episode, I interviewed podcast manager and editor Cass Ponton. She has an incredible business helping others with all their podcasting needs. So I thought who better to chat to about this? She gives us so many tips on how to start a podcast, from the podcasting equipment you will need, what platform...

Something Elsa and I spoke about is this massive marketing trend of using your income as your main marketing message . While it applies to some businesses for others it seems like they are just jumping on the bandwagon and it's hard to know who to trust.  Elsa brought up a good point that many people LIE and there is an era of false advertising on the rise, with very little consequence. In th...

It’s so easy to OVERTHINK everything we do + create an excuse to do nothing at all. So how do we get ourselves out of this cycle to actually try, to show up, create content, and find our people online so we can build a business? In a coaching session, I got asked how did I do this. I’ve now been doing it for 4 years and it’s not a reel going viral that built my business + community. It was having...

This was such a wholesome conversation and honestly, I could have spoken to Mia all day. Mia is a business coach for introverts! And being an introvert herself she tells me all about her journey into the online space. I resonated with so much of what she was saying. Also a fellow introvert, I know what it's like to be shy or a little bit more reserved than others AND how to turn this into a superp...

Are you missing key dates for content every month?​​​​​​​​ ​​​​​​​​Maybe something comes up on the gram and you've been like DAMN I wish I knew about this sooner and it's too late to create your perfect post idea 💡​​​​​​​​In today's episode I take you through how to never miss an important date in your marketing again and the resource I have created for you to make it a whole lot easier! ​​​​​​​​...

The countdown is officially ON until my baby girl arrives so I thought I would run you through how I am planning to take time off while running a business.  Also if you are a mama listening to this and have any tips or good advice for me please feel free to slide into my DMs! [NEW FREEBIE] 2023 Key Dates for Content Planning: https://elamazurcreative.mykajabi.com/offers/zTTjazNU If you liked...

Chances are you would have seen all over socials everyone's intentions for the year coming through and if you haven't done any yet don't worry! It's ok to take some time to think about it, reflect on the year that was and then do them. Dee from Her Soulful Success had a chat with me on how to do this and we also spoke a little bit about some of ours.  I'd love to know what some of your intentions...

If you're feeling overwhelmed with all these trend prediction posts, don't! Remember that at the end of the day they are just predictions and you can choose what aligns with you and your business. The aim is to make it easier for yourself, not harder. So here are my top predictions for 2023, which really can be applied to the scope of marketing for the year.  I would love to know what some of...

Welcome to 2023! If you took some time offline - which I hope you did - this episode is for you. We can often overthink what to post in the best of times and after having a few days or weeks off this can spiral! In this episode, I give you a little pep talk and how to know what to post first when coming back from a break.  I hope you find it helpful!  If you liked today’s podcast episode...

Wrapping up with the last episode of the year going over EVERYTHING! From financials to how I am prepping to take some time off for mat leave next year. I go over month by month and spill it all. Hopefully it's helpful for you!  Thank you so much for listening this year and supporting the podcast, I am so incredibly grateful to have you here.  Bring on 2023!  If you liked today’s po...

Where do you put them? How many do you use? Do they even work? Wouldn't you like to know! In this episode, I answer your most commonly asked Insatgram hashtag questions and share some light on the purpose of them.  There is so much confusion about them, so let this be your guide to nailing them!  If you liked today’s podcast episode we would be so grateful if you would leave us a review...

User generated content or UGC gets thrown around a lot in the online space. So what exactly is it? And how can you use it in your marketing strategy, whether you are a prodcut or service-based biz? In this episode, I tell you exactly what it is, how to use it and how I help my clients use this type of content to build trust with their audience.  Deffinalty something to add into your 2023 plan...