The Hotel Florist

Hey everyone! Welcome to today's episode, "How To Do Something You Have No Clue About." I'll start by sharing my own experience of being asked to do something completely outside my expertise and how I managed it for my clients. We'll talk about how I gathered the necessary information to create a detailed proposal and the conclusions and solutions I came up with for tasks beyond my scope of knowle...

Hey everyone! Welcome to today's episode, "Prostitute Energy vs. Lover Energy." We're diving into some intriguing concepts today, starting with what exactly prostitute energy is and how it differs from lover energy. We'll help you understand which energy you're operating in when pitching yourself to clients, and explore the shadow side versus the illuminated side, and how these show up in your bus...

Hey flower friends! Welcome to today's episode, where we'll kick things off with a strategy to grab a hotel's attention online and I'll also explain why hotels usually don't work with wedding florists. We'll also talk about the importance of prioritizing consistent income while adding wedding and event income on top. Plus, I'll share some creative ideas for social media content that will make hote...

Welcome to today's episode where we dive into what it means to build brand equity in your floral business.  We start with the humble origins of my brand and how you can excel by leveraging what's already within your reach. We discuss the importance of aligning your actions with your business goals and why I focused on luxury clients to build brand equity. We'll explore what you are building f...

Hi Flower Friends, in this episode, we explore the importance of valuing your values when working with new clients. We'll start by discussing why I believe kitchen gardens will be a hot trend in the floral industry. I'll share how I added value to a hotel while outsourcing work and why having a large team doesn't necessarily mean you're successful. I'll offer advice on getting clear about the scop...

In this episode, I share personal challenges faced in my business during 2022 and how I protect my peace during difficult transitions. I recount a valuable lesson learned from a conversation with a General Manager and emphasize the importance of building strong relationships for long-term success). I also discuss the unpredictability of contracts and why you should never assume a hotel is off-limi...

In this episode, we tackle the myth that you need a team before you can start pitching your services. Learn how you might be sabotaging yourself and your business and why it's crucial not to let fear dictate your actions. We discuss why the belief that you need a team first is actually counterproductive and why you should focus on landing clients first and worry about building your team later. Tun...

Welcome to today's episode! If you're an entrepreneur ready to step up your game, this one's for you. We'll dive into why you can't play small anymore and what you have to lose—and gain—when you ask for the sale. We'll explore the crucial role of mindset, how your thoughts impact your feelings, actions, and ultimately, your results. Plus, we'll discuss why a "No" doesn't mean there aren't plenty o...

Welcome to today's episode where we are diving into the art of planning your designs specifically for hotels. We'll start by exploring how your relationship with a hotel differs from working on events. I'll share my creative design process for hotels and explain how your consistent income benefits wholesalers and flower farmers. We'll also talk about the importance of educating your clients on sma...

In today's episode, we will talk about how important it is to let yourself be supported and how to manage your team effectively. We'll talk about why having a team is essential if you want to grow beyond just yourself, and I'll share some tips on what to keep in mind when bringing new members on board. Plus, we'll cover what to do when things aren't going smoothly and how to best support yourself...

Welcome to today's episode where we debunk the myth that being a hotel florist automatically increases your sales. We'll explore the common misconceptions, set realistic expectations, and discuss the real factors that influence business growth. Plus, we'll dive into the importance of marketing and share alternative strategies to boost your sales. Grab your favorite drink, get comfy, and let's get...

In this episode, we're diving into the powerful idea that you get to decide how life unfolds for you. We'll explore how to prevent burnout by staying true to your values and reclaiming your power. I'll discuss the red flags that signal you're not walking in your power and share creative ways to offer services that align with your values. Plus, we'll talk about blazing your own trail, embracing fea...

Welcome to today's episode. If you're looking for stability but struggling with confidence, this one's for you. We'll start by talking about why stability isn't something you achieve, but something you build. I'll explain how confidence and stability go hand in hand and share how staying committed, even in the smallest areas of my life, helped me gain confidence. We'll also dive into the innate be...

In this episode, we're talking about transitioning from those holiday cash injections to creating sustainable flower bars for events. We'll start by discussing the differences and benefits of flower bars versus one-off deliveries. I'll share my specific sales strategy for pitching flower bars and where I find contacts to pitch holiday flower bars to. Plus, we'll cover how to manage a team to help...

Welcome to today's episode! We'll be discussing the differences between freelancers and employees and what that means for your floral business. We'll start by explaining the distinction between a freelancer and a contracted employee. I'll share how I used freelancers in my own floral business and why hiring contracted employees can be so important. Plus, we'll discuss tips for negotiating rates wi...

In today's episode we're talking about what it means to be an "in-house" florist and how you can make it work for you. We'll start by explaining what it means to be an in-house florist or artist in residence. I'll share how I saved a hotel a lot of money by pitching myself as their in-house florist, and also how I initially failed at pitching this idea and what I did differently next time. Finally...

In today's episode, we're talking about what to do if you find out a hotel already has a florist. We'll start with some key questions you can ask to get the information you need. Then, I'll share what to do if they're happy with their current florist and don't want to work with you right now. We'll also discuss why their loyalty to their current florist is actually a good thing and how a "no" isn'...

Hi Flower Friends, welcome to today's episode. We're diving into some of the top questions I get about insurance, budgets, and exclusivity rights in the floral industry. We'll start by easing your worries about what kind of insurance you need. Then, I'll explain why General Managers know their floral budget and how the budgeting process works in a hotel. We'll discuss how hotel budgets can be adju...

In today's episode of The Hotel Florist Podcast we're continuing our deep dive into creating proposals that convert and adding in the five essential clauses you need in your hotel floral contract. We'll start by breaking down what goes into a proposal versus a contract. I'll share how I decide on weekly and monthly flower installations and what hotels really want to see in your proposal. We'll cov...

In today's episode, where we're going to chat about crafting proposals that convert. I'll start by sharing the number one thing I've learned on my journey and from working with clients. We'll talk about what makes hotel proposals different from weddings and event proposals, and the type of proposal that converts a lot faster. I'll also cover what you should include in your proposal and why sometim...

Hey there flower friends, in today's episode we're diving into the essentials of closing a hotel deal and what to prepare in your contract. We'll kick things off with a step-by-step overview of the hotel closing process. I'll share what can set you apart when pitching your floral services and how to get the decision-maker to do a walkthrough with you. We'll also discuss strategies for finding out...

Hey Flower Friends, in today's episode, we're going to explore the three key places you should be online to connect with hotel decision-makers. We'll start with where General Managers and Directors of Operations hang out online. I'll dive into what your LinkedIn profile communicates about your floral business and what you should share on it. We'll also discuss the number one thing that should be o...

In today's episode, we're diving into the world of hotel management and clearing up some common confusions. We'll start by breaking down the differences between a General Manager and a Hotel Manager, then explore the unique responsibilities of each role. We'll also discuss who's really making the decisions behind the scenes and what you need to know before stepping into a hotel. Grab a notebook an...

In this short, but impactful episode, we're tackling a common challenge: what to do if the GM "won't see you." We'll start with what to say when they tell you the GM isn't available. I'll explain why doing your research is crucial when approaching a hotel for the first time and share tips on keeping your foot in the door. Plus, we'll discuss how practicing these techniques can build transferable s...

Hey flower friends! Welcome to today's episode. We're tackling a hot topic: why I don't agree with giving away free flowers. I'll share why giving things away for free doesn't bring the exposure you might expect and how it affects your energy and mindset. I'll also dive into what I did in my business to gain real exposure without compromising my values. Remember, the only person who gets to decide...