The HighLevel Experience

97 - Why Offering Fewer Features Leads to More Sales and Happier Clients Vit sits down with Julio Roldós, an international logistics operations leader who is also a Spanish-speaking HighLevel educator, consultant, and SaaS founder. Julio shares how he pivoted from managing shipping ports to building Mercathos (his white-label HighLevel SaaS) and Mercados (his consulting brand and Spanish-speaking...

96 - Why Sticking to "Same As Last Year" Will Hurt Your Business Growth Host Vit Muller sits down with chartered accountant and AI-forward firm owner Peter McCarroll to unpack how agencies and SaaS entrepreneurs can think more strategically about AI—without losing the human touch that keeps clients. Peter shares how he uses AI inside and around accounting platforms ("AI in the gaps") to speed up a...

95 - The Power of a 90-Day Content Sprint to Boost Your Agency's Growth Vit sits down with systems engineer, fitness entrepreneur, and creator Dan O'Sullivan to unpack how he turned social attention into a predictable client acquisition engine. Dan shares the strategy behind scaling an audience from 5,000 to 500,000+ in under 90 days, the 14.5M‑view post that blew up his brand, and why none of tha...

94 - How Selling Without Calls Revolutionized This Consultant’s Approach Host Vit Muller sits down with James Kemp, the offers and growth strategist who walked away from the corporate grind, failed forward, and flipped the consulting model on its head. James shares how he built multiple $1–3M/year consulting businesses by rejecting traditional high-ticket, call-heavy sales—favoring clear positioni...

93 - The Simple Keyword Trick That Turns Comments Into Leads Host Vit Muller sits down with AI marketing and automation specialist Nipun Syal to unpack how he scaled his SaaS and agency using AI “clones” and fully automated content engines. Nipun walks through an end-to-end workflow that turns HighLevel’s RSS changelog into daily, benefits-first video explainers and social posts without human inte...

92 - Why Selling Solutions Instead of Tools Is the Key to Client Trust Vit sits down with HighLevel and AI automation expert Steven Tann to discuss his journey from award-winning chef to building and selling a successful SaaS business. Steven shares how he increased webinar conversions with chatbots, scaled using a single snapshot, and transitioned from custom services to a lean SaaS model. They a...

91 - How Consistent Systems and Documentation Build Long-Term Success Vit sits down with tattoo-industry heavyweight and tech builder Gabe Ripley to unpack what true niche depth looks like when you marry decades of domain expertise with modern SaaS, AI, and automation. From running multimillion-dollar studios and global events to building TattooNOW’s media, SEO moat, and HighLevel-based systems, G...

90 - How Handling Refunds Can Make or Break Your Customer Relationships In this episode, I sit down with Gary Capps, founder of myCRMSIM, to unpack the real journey behind building and scaling a SaaS product inside the HighLevel ecosystem. We go beyond surface-level tactics and dive into what it actually takes to grow a business, from struggling to sell a great product, to finding product-market f...

89 - How Shipping Imperfect Products Quickly Leads to Faster Growth Vit sits down with HighLevel co-founder and operator-at-heart, Robin Alex, for an inside look at HighLevel’s origin story, product philosophy, and the future of AI for agencies. Robin shares how an IT-and-ops mindset shaped his journey from running a gaming servers business and his agency Innovate Fast to co-founding HighLevel wit...

88 - Why "Link in Bio" is Hurting Your Engagement and What to Do Instead Vit sits down with SaaS founder and agency operator Jeff Vanasdal to explore a smarter way to sell AI chat and voice solutions using personalized, interactive demos. After seeing traditional pitches fall flat, Jeff built Bot Mockups—a tool that lets agencies quickly create tailored demos across channels like Instagram, web ch...

87 - Why Human Touch Still Matters in an Automated World Vit sits down with Cleveland-based HighLevel agency owner and Muay Thai practitioner Charles Craggett to break down a systems-first approach to growing home service businesses. From the rule of 7 and SMS vs. email performance to AI that supports (not replaces) humans, Charles shares how he builds reliable marketing systems, streamlines opera...

86 - Why Staying Comfortable Keeps Your Business From Growing Host Vit Muller sits down with longtime operators and partners Walt Bayliss and Johann Nogueira to unpack their bold pivot from White Label Suite to AI X Up (AI Powered Up) — and why focusing on helping agencies and sales pros close deals beats trying to resell another tool. They break down how agentic AI is already here, show how to bu...

85 - How Chasing Perfection Is Holding Your Business Back Vit sits down with Coach Kevin Voisin—former head coach for Wake Up Warrior, longtime HighLevel power user, and co-founder of Apogee Strong schools—to talk about the mindset and operating system behind real results. They unpack practical ways agencies and SaaS founders can leverage HighLevel’s Communities to replace noisy Facebook Groups, m...

84 - Why Your Emails Keep Landing in Spam and How to Fix It Email isn’t “set it and forget it.” In this technical deep dive, host Vit Muller sits down with deliverability specialist and longtime HighLevel power user, Matt Ratliff of FunnelTechie, to demystify the setup steps and strategy that keep your emails out of spam and your domain reputation protected. From the biggest mistakes agencies make...

83 - Why Charging Too Little Can Hurt Your Agency More Than You Think This week, Vit sits down with systems engineer turned SaaSpreneur, Lucas Dantas, to unpack how he built a thriving HighLevel-powered SaaS and a fast-growing Portuguese-speaking community from the ground up—despite limited language support and zero local documentation at the start. Lucas shares how he localized payments (Boleto a...

82 - The Common Onboarding Error That’s Costing You Clients Vit sits down with entrepreneur and systems thinker Jason Rule, co-founder of GHL Plugins, for a tactical deep dive on removing friction to unlock scale inside HighLevel. Jason traces his path from building an early SaaS for car dealers in the late ’90s to owning GNC stores, scaling Driven Nutrition into 2,300 CrossFit gyms, and ultimatel...

81 - How AI Is Redefining SEO and What You Need to Do Right Now Vit sits down with Nic Padilla, Director of Business Development at Boostability, to unpack what “good SEO” really means in 2026, how agencies can sell and deliver it without frying their teams, and why AI-driven search is more opportunity than threat. They cover practical frameworks for on-page and off-page SEO, transparent reporting...

80 - Why Focusing on the Right 5% Can Transform Your Sales Vit sits down with 20+ year sales leader and HighLevel power user, Bryan Higgins, to unpack what’s working in outbound right now and how agencies can build a white-label, revenue-driving outreach service inside HighLevel. Bryan shares how his team integrated LinkedIn automation, AI research and copy, data enrichment, and two-way messaging...

79 - How Simple Wins Can Make or Break Your Onboarding Success Vit sits down with Mailbox Power’s executive duo, Turner Leslie and Chief Strategy Officer William Grader, to unpack how agencies and SaaS founders can automate retention, referrals, and high-touch client experiences by blending HighLevel workflows with personalized direct mail and strategic gifting. From ClickFunnels to HighLevel, Tur...

78 - Why Saying Yes Faster Changed This Agency Owner’s Entire Business (20 Years of Hard-Won Lessons) In this engaging episode of the HighLevel Experience Podcast, host Vit Muller sits down with Joel Buhr, the founder of First Direct Marketing. Joel is a dynamic entrepreneur known for his innovative approach to omni-channel marketing and his obsession with the power of "Yes." The conversation delv...

77 - How to Scale Your Agency Without Burning Out with Priya Jaganathan In this insightful episode of the HighLevel Experience Podcast, host Vit Muller welcomes Dr. Priya Jaganathan, a prominent figure in the HighLevel community and founder of HL Growth Partner. Priya shares her journey from academia to becoming a systems architect for scaling agencies, revealing her pivotal moment with HighLevel...

76 - How to Build Revenue-Generating Apps in Minutes In this insightful episode of the HighLevel Experience Podcast, host Vit Muller sits down with Nuno Tavares, a powerhouse in the world of marketing automation and AI. Nuno is the founder of Rapid Active Marketing and The Vibe Coding Incubator, and the creative force behind the Automated Marketer YouTube channel. With a rich background in corpora...

75 - The Power of Automation & StoryBranding with Amber Gaige In this episode of the HighLevel Experience Podcast, host Vit Muller sits down with Amber Gaige, a seasoned agency owner and HighLevel user from Dallas, Texas. Amber shares her journey from working in her family's plumbing franchise to founding Far Beyond Marketing, where she leverages AI and automation to drive business growth. The con...

74 - From Cold Emails to Conversions: AI Strategies for Sales Success In this episode of the HighLevel Experience Podcast, host Vit Muller sits down with Frank Sondors, a sales leader and startup mentor known for his innovative approach to modern sales strategies. Frank shares insights on how his sales team of five outperforms a previous team of fifty by leveraging AI and scalable outreach systems...

73 - The New High-Ticket Offer Agencies Are Quietly Switching To with Jeffery Banek aka The Funnel Doctor In this engaging episode of the HighLevel Experience Podcast, host Vit Muller sits down with Jeffery Banek, widely known as "The Funnel Doc." Jeffery is a renowned expert in sales ecosystems and automations, having generated over $6.1 million in sales and coached students to achieve over $7.2...