The Hear It Podcast

We talk sports, fans and fandoms and how they're all looking to better engage a youth audience with Stuart Rowson, founder of Lucky Socks Media.  Having worked at the BBC across sports, childrens and news, Stu is no stranger to working out how to engage children and young people, not only with great content but to build a community and ultimately a fandom.  We talk about the shifting environment s...

This episode we're joined by Molly Cookson Senior PR & Social Media Manager at First Choice, TUI. As well as running a breadth of successful influencer campaigns, such as the highly acclaimed 'Better Boys Trip', Molly has built her own audience with friend Beth on TikTok as well as shares industry perspectives on all things influencers and why they should be seen as part of the overall channel...

We're talking all things Gen Z/youth moral panics this episode with Konrad Collao, founder of Craft, the strategic insight agency that put humans at the heart of decison-making.  You can follow Konrad on LinkedIn here and find out more about Craft here.  We talk about Craft's research for Channel 4 and other youth publications they've done; Beyond Z -  https://www.wearecraft.agency/beyondz   Trend...

This episode we speak with Lyndsay McDade, Fearless Scotland Manager at Crimestoppers, the charity offering support to 11-18 year olds to raise awareness of issues relating to crime as well as providing anonymous ways to report it. A partnership with Police Scotland and the Scottish Government led to a campaign to tackle the rise in sextortion tacking children and young people, a large proportion...

This episode we're speaking with Tom Cullen, who's the co-founder of opinion sharing app Zoplo. With a growing Gen Z audience of 80k plus, numerous viral social accounts popularising discussion topics the app shares, Tom talks about building a youth-focused app, involving them in the process, and developing content that engages and entertains youth audiences.  Find out more about Zoplo Follow Tom...

We’re joined by Yas Devi, Social Media Executive at RSPB and the brains behind the unhinged and wonderful ‘Bird of the Week’ and the rest of the charity’s TikTok channel. We talk about TikTok strategy, measures of success, cultural relevance and get Yas’s top accounts to follow as well as tips for success on the platform. Follow Yas on LinkedIn here and check out the RSPB TikTok @rspb here TikTok...

This episode we hear from Alfie Laurence, creator and founder of Student Travel Tips, a resource and community that empowers students to embrace the world of travel. Young people are set to be the UK’s most prolific travellers in 2024 and we explore why this generation of British students are so driven to explore and why traditional content has fallen short. Alfie’s own experiences highlighted the...

We’re talking Gen Z talent and employer branding with Dereck Maruma, Commercial Manager at Tapin Media, a youth-focused media and marketing agency specialising in bridging the gap between students and employers. We explore what organisations need to be doing to better attract and retain Gen Z talent and what Tapin’s ‘This is Black Gen Z’ report can tell us about diversifying youth talent to ensure...

We’re speaking with Oli Hills, CEO of Nonsensical, the agency that helps clients  win on TikTok. Having taken over Updates Media Ltd in 2017 after a career in investment management, he evolved it into Nonsensical just as the pandemic hit and TikTok rocketed. In this episode we talk about how to get the right strategic approach for the platform to better engage youth audiences, how to avoid doing i...

We’re talking about connecting your brand to Gen Z with Alex Haider and Izzy Hall, Senior Content Executives from Pion, an agency that helps brand specialise in student and Gen Z audiences. Pion is formerly known as Student Beans, Beans ID and Voxburner, before launching as Pion earlier this year. They also run the successful global event, Youth Marketing Strategy (YMS). We talk about some of the...

We’re starting Season 5 off with a conversation on the future of news media, with Nic Newman, Senior Research Associate at Reuters Institute, University of Oxford. A journalist and digital strategist, Nic played a key role in shaping the BBC’s internet services for over a decade and was a founding member of the BBC News Website. He led international coverage as World Editor and as Head of Product...

Season 4 finale with host Rebecca Roberts joined by Ruth Dale and Nathan Monk to discuss behaviour change, tech and higher education.  Ruth Dale is founder of the Behaviour Change Marketing Bootcamp, having worked across major national campaigns in the health and public sector. She shares her specialist understanding of behavioural science and how using it within behaviour change marketing campaig...

We hear from Rodney Hinds, Sports Editor at the Voice Media Group. Author, broadcaster and lecturer, Rodney co-founded the Football Black List alongside another recent Hear It guest Leon Mann, and among numerous accolades, featured on the Diversity Powerlist this year. We talk about the British Black Voices research, in particular findings around young adults as well as sport and why what we see o...

We talk with Sarah Brown-Fraser, External Affairs Manager at the Activity Alliance, the national charity and leading voice for disabled people in sport and activity. Sarah is passionate about influencing change through inclusive, representative and accessible external affairs, and as one of the few disabled leaders in sport, continues to push for progress in her role at Activity Alliance and as a...

We welcome John Gilbert, Managing Director of Eski Media to this episode. We're talking about campaigns that tackle social issues and how we can co-create and work with youth audiences to create ones that make a difference. Eski Media is a creative media and marketing agency that's ambitious about creating social change through its work. They've led numerous campaigns where engaging youth audience...

Ben Verinder, MD of Chalkstream, a specialist reputation research and management agency, talks to us about the challenging market Further Education sits within, it's complex audience groups and what marketing and communications teams can do to tackle it.  Chalkstream : a specialist reputation research and management agency, which has worked with over 100 colleges, universities and schools, as well...

We welcome Leon Mann MBE onto the podcast this epsiode. Entrepreneur, activist, broadcaster turned filmmaker, who’s spent his career telling stories throughout the world of sport. Founder of independent sports consultancy and production company Refresh Sports , also set up the Black Collective of Media in Sport (BCOMS) , the networking group for black sports journalists, as well as the Football Bl...

We hear from Ruth Dale, Founder of Social Insight Marketing, a behaviour change marketing specialist, offering training to practitioners across a breadth of sectors looking to adopt a behaviour change approach to their work.  With over 20 years experience across NHS, local and national government, Ruth has worked on almost every social and health issue out there. As well as her infamous behaviour...

Hear from Kyle Campbell, founder of the Education Marketer and self-confessed writer, content marketing evangelist and internet culture nerd. His newsletter and podcast bring updates, insights and examples from around the world of Higher Education. We talk about the latest trends, how to drive relevant conversations with prospects as well as find out what youth stereotype annoys him the most.  htt...

We hear from Jim Tudor, Founder of Future Index, a trends consultancy specialising in higher education, on what the opportunities are for the sector, drawing on inspiration from around the world both in edcation and beyond. Jim is also a founding director of creative agency Waterfall, an education marketing agency.  http://thefutureindex.com/ http://waterfall.agency/   Find Jim on Twitter and Link...

This episode we hear from Rohini Kahrs, Communications Manager at the Runnymede Trust, which is the UK’s leading race equality think tank. From broadening the curriculum to exposing the Windrush scandal, the Trust’s work is rooted in challenging structural racism and its impact on our communities and has produced some incredible insight to continually challenge and influence progress towards racia...

This episode we're joined by Isobelle Panton, Director of Student Recruitment and International at University Academy 92, a higher education offering founded by the Manchester United Class of '92, in partnership with Lancaster University.  We talk about adapting the higher education offer to youth audiences, challenging the typical format of an undergraduate learning experience and why championing...

This week we speak with Penny Norman, Strategy Director at Rescue, a behavioural change agency working with Governments and non-profits to tackle behavioural health campaigns in the U.S, specifically nicotine, cannabis and opiods. https://rescueagency.com/ https://www.linkedin.com/in/pennynorman/ https://rescueagency.com/webinars We talk about the subcultures within the 'teen' bracket, how to enga...

This episode we hear from Ndubuisi Uchea, co-founder of Word on the Curb, a youth research and creative consultancy. Having literally established Word on the Curb to represent youth voice, particularly from minority and under represented groups, the YouTube platform grew to the creative, research and content agency it is today.    https://www.wordonthecurb.co.uk/ Word on the Curb YouTube Examples...

This episode we welcome Bruce Daisley onto the podcast. Bruce previously ran Twitter's business and development across Europe, Middle East and Africa. Now a writer and consultant on better working, you can find his work https://eatsleepworkrepeat.com/   Including his brand new book, Fortitude, which as he explains is all about resilience https://eatsleepworkrepeat.com/fortitude/ Bruce recently wro...