The Health Marketing Daily

The Health Marketing Daily — September 06, 2026 In this episode: • A beauty industry veteran launched Wizard Wellness in January using premium aesthetics and consumer-first branding to take on entrenched legacy players in the OTC allergy supplement space — a masterclass in category disruption that health marketers should study. • Stanford research showing that plasmalogen compounds from edible sea...

The Health Marketing Daily — September 05, 2026 In this episode: • A major new study linking long-term melatonin use to a 90% elevated heart failure risk is a direct safety signal that every sleep supplement brand in Europe needs to address now. • Stanford researchers have identified plasmalogen compounds in edible sea squirts that reversed multiple signs of aging in mice — a potential breakthroug...

The Health Marketing Daily — September 04, 2026 In this episode: • A beauty industry veteran has launched a wellness brand into the allergy supplement category using consumer brand tactics borrowed from skincare — a live case study in cross-category disruption for health marketers. • Hangover-prevention supplements are crossing into mainstream retail and fine dining, signalling the emergence of a...

The Health Marketing Daily — September 03, 2026 In this episode: • The parent company of David Protein — already facing allulose labelling lawsuits — has just raised $250M to scale manufacturing and launch a new snack brand, making this a major funding moment in high-protein consumer health. • New German consumer research reveals that shoppers want longevity-positioned foods and supplements but ar...

The Health Marketing Daily — September 02, 2026 In this episode: • A $1 billion divestiture of seven supplement brands signals a major strategic pivot by one of the world's largest food companies — reshaping the competitive landscape for every European supplement brand overnight. • Germany's Rewe is launching its own functional protein private label brand — a major retail power move that puts pres...

The Health Marketing Daily — September 01, 2026 In this episode: • New mouse research showing sucralose and stevia produce heritable metabolic effects dramatically raises the stakes for brands using these sweeteners in functional foods and supplements. • Factor's decision to build a celebrity-fronted GLP-1 meal plan campaign signals that functional food brands are now treating GLP-1 users as a dis...

The Health Marketing Daily — August 31, 2026 In this episode: • A breakthrough in bioactive B12 from spirulina could reshape the plant-based supplement market and open new doors for vegan nutrition brands across Europe. • A year-long clinical trial showing omega-3 and low-dose aspirin matching antibiotic efficacy for severe gum disease hands supplement marketers a credible new oral health claim te...

The Health Marketing Daily — August 30, 2026 In this episode: • A major new study linking long-term melatonin use to a 90% higher heart failure risk will force supplement marketers and retailers to reassess how they position one of the world's best-selling sleep supplements. • Italy's advertising self-regulator has censured the marketing of supplement UROCYST Active for making misleading claims an...

The Health Marketing Daily — August 29, 2026 In this episode: • Italy's advertising watchdog has banned another supplement ad — this time for UROCYST Active — for carrying unauthorised health claims and misleading language, making this the second IAP supplement censure in quick succession. • New research suggests that even low daily doses of artificial sweeteners — equivalent to amounts found in a...

The Health Marketing Daily — August 28, 2026 In this episode: • Arla's CEO signalling major new capital investment in protein ingredients tells European health marketers that the supply side of the protein boom is about to get a significant structural upgrade. • A new review challenging the 50-year-old Linus Pauling doctrine on high-dose vitamin C and colds is a direct threat to one of the supplem...

The Health Marketing Daily — August 27, 2026 In this episode: • Applied Nutrition's above-expectations earnings signal that UK sports nutrition is in robust commercial health — and raises the bar for the category heading into 2027. • Spain's best-known juice brand Don Simón has launched a high-protein drink range, signalling that mainstream European beverage brands are now actively entering the fu...

The Health Marketing Daily — August 26, 2026 In this episode: • A €12m Series A for mycoprotein at industrial scale signals that fungi-based protein is moving from niche novelty to mainstream ingredient — and European health food brands need to take notice. • A decades-old compound that burns fat by boosting energy expenditure rather than suppressing appetite could reshape how the supplement indus...

The Health Marketing Daily — August 25, 2026 In this episode: • New mouse-model research suggests a yeast-derived food supplement can restore the immune system's ability to fight cancer — opening a potential new positioning lane for beta-glucan and yeast-based supplement brands. • Grenade, the UK's dominant protein bar brand, is making a major push into US nationwide retail — a bold international...

The Health Marketing Daily — August 24, 2026 In this episode: • New research linking high-dose vitamin D supplementation to measurably better cognitive scores in older adults gives supplement brands a powerful, evidence-backed hook for cognitive health positioning. • Nestlé quietly putting its GO Healthy supplement brand up for strategic review signals that Big Food's appetite for owning supplemen...

The Health Marketing Daily — August 23, 2026 In this episode: • Danone's €1 billion acquisition of Huel getting regulatory clearance is one of the biggest deals in functional nutrition this year and signals where major food conglomerates are placing their bets. • New research linking a specific gut bacterium to stronger muscles in older adults hands gut health brands a compelling, science-backed a...

The Health Marketing Daily — August 22, 2026 In this episode: • GNC's accelerating brick-and-mortar retreat is a defining signal for how supplement brands must rethink their physical retail strategy across North America — and what it means for European market planners watching the channel shift. • Italy's advertising self-regulator has banned ads for the supplement Apportal Boost over the claim of...

The Health Marketing Daily — August 21, 2026 In this episode: • Regulatory clearance of Danone's €1 billion Huel acquisition is the biggest structural deal in European functional nutrition this year and sets a new benchmark for category consolidation. • Supplement brand IM8 is replacing the traditional paid celebrity endorsement with an equity stake model — a structural shift in how health and wel...

The Health Marketing Daily — August 20, 2026 In this episode: • A major German sports nutrition group is taking its flagship brand into the US market — a significant cross-border expansion move for European sports nutrition. • Ferrero has signed former World Cup winner Mario Götze as brand ambassador for its Fulfil protein bar — a major celebrity endorsement play for a functional snack brand now b...

The Health Marketing Daily — August 19, 2026 In this episode: • Europe's largest food retailer is formally aligning its brand with the longevity movement — a signal that healthy ageing is now a mainstream retail strategy, not a niche supplement play. • Nestlé is deploying AI and nutrition science to build a dedicated product range for GLP-1 drug users — the biggest food-to-wellness category pivot...

The Health Marketing Daily — August 18, 2026 In this episode: • The FDA's approval of peptides for commercial sale — amid conflict-of-interest allegations and unresolved safety concerns — has direct implications for European brands watching how this ingredient category is being regulated on both sides of the Atlantic. • New research showing that daily orange juice consumption influences thousands...

The Health Marketing Daily — August 17, 2026 In this episode: • Germany's updated S3 clinical guideline on IBS now formally recognises microbiome modulation as a therapeutic approach — a significant validation moment for probiotic and gut health brands operating in Europe's largest market. • Ferrero's acquisition of Purely Elizabeth signals that major confectionery incumbents are now aggressively...

The Health Marketing Daily — August 16, 2026 In this episode: • Germany's ministry has overturned a key food fortification rule, with direct implications for supplement and functional food brands operating in the EU's largest market. • AG1's move into gummy format signals a strategic format shift for one of the world's most recognisable supplement brands — and a broader industry reckoning with pow...

The Health Marketing Daily — August 15, 2026 In this episode: • Germany's federal ministry has overturned a key nutrient fortification rule for food supplements and fortified foods — a direct regulatory shock for brands selling into the German market. • A large study of over 5,500 adults finds that vitamin D deficiency combined with abdominal obesity dramatically amplifies health risk — giving sup...

The Health Marketing Daily — August 14, 2026 In this episode: • Czech clean-label sports nutrition brand Vilgain is making a strategic push into Germany's highly competitive health food retail market, securing shelf space in Edeka stores. • Italy's leading food watchdog publication is raising serious questions about the FDA's approval of peptide compounds for sale, citing conflicts of interest and...

The Health Marketing Daily — August 13, 2026 In this episode: • Germany's updated clinical guidelines on IBS now formally recognise microbiome modulation as a therapeutic approach — a significant credibility boost for gut health supplement brands across Europe. • A wellness startup called Climatic is pioneering a new lung health supplement category driven by wildfire air quality anxiety — a consum...