The Health Marketing Daily

Huel just got a public ruling from the UK ad watchdog — and it's a warning for every functional brand making video content. Plus mulberry science, brain health studios, and hemp beverage data that reframes the relaxation category. In this episode: Huel was formally reprimanded by the UK Advertising Standards Authority after an online video was ruled irresponsible for containing unauthorised health...

The Health Marketing Daily — September 30, 2026 In this episode: • A women's supplement brand hitting nine-figure revenue and poaching a prestige beauty CMO signals that the wellness supplement category is now competing directly with luxury beauty for top marketing talent. • California's new non-ultraprocessed food label creates a precedent that European functional food and wellness brands should...

Unilever just told the market that beauty and wellness are one category — and GLP-1 manufacturers are now chasing the same consumer positioning your supplement brand owns. Both moves demand a strategic response. In this episode: Unilever Wellbeing has publicly named GLP-1 drug adoption and AI-driven health data as the two structural forces behind its strategy to treat beauty and wellness as a sing...

McDonald's just named GLP-1 users a core menu audience with an $8B commitment — and glucosamine, one of Europe's top joint supplements, is now linked to faster Alzheimer's progression. Both stories demand action from supplement and functional food marketers today. In this episode: A large health-record analysis found glucosamine users face a 25% higher likelihood of progressing from mild cognitive...

A landmark meta-analysis is shaking the bone health supplement category, Little Spoon is converting food trust into supplement revenue, and GLP-1 drugs are creating a new paediatric micronutrient gap nobody has claimed yet. In this episode: A meta-analysis of over 153,000 adults finds calcium and vitamin D supplements, alone or combined, offer little protection against fractures or falls, directly...

McDonald's just spent $8 billion signalling that GLP-1 drugs have permanently changed food strategy. If the world's biggest QSR is reformulating, supplement and functional food brands need to act now. In this episode: McDonald's announced an $8B+ menu and strategy overhaul explicitly framed around GLP-1 drug adoption, signalling that nutrient-dense, smaller-format products are now a structural mar...

REWE's buyers have put longevity on the official retail agenda — and new GLP-1 research just opened an uncontested paediatric supplement niche. If you sell into European health channels, today's briefing is a ranging and positioning checklist. In this episode: New research found nutritional deficiencies in nearly 1 in 6 children taking GLP-1 drugs including Ozempic, Saxenda and Trulicity — a paedi...

Stopping Ozempic rebounds heart risk — and that's a direct opening for supplement brands. Plus AB InBev is moving into functional beverages, and when the world's largest brewer shifts, shelf space shifts with it. In this episode: A large new study finds cardiovascular risk — including heart attack and stroke — rebounds surprisingly quickly after patients stop GLP-1 drugs like Ozempic and Wegovy, s...

The Health Marketing Daily — September 23, 2026 In this episode: • A new report quantifies how GLP-1 drug adoption is actively reshaping food spending at scale — with direct implications for how functional and wellness food brands should reposition their portfolios. • Little Spoon's pivot from baby food into kids' vitamins shows how children's nutrition brands are evolving into full supplement pla...

The Health Marketing Daily — September 22, 2026 In this episode: • A landmark review of over 153,000 adults challenges one of Europe's most trusted supplement combinations, with major implications for how brands position calcium and vitamin D products. • The Non-GMO Project's new anti-ultraprocessed food label is gaining rapid traction at retail, signalling that UPF-free positioning is becoming a...

The Health Marketing Daily — September 21, 2026 In this episode: • New clinical evidence linking low vitamin D to heightened post-surgical pain gives supplement brands a compelling, specific consumer hook beyond immune health. • Ritual's first category expansion in six years signals that science-led supplement brands are ready to move beyond their hero SKUs and claim new wellness territory. • Emer...

The Health Marketing Daily — September 20, 2026 In this episode: • EFSA has confirmed the safety of the sweetener aspartame-acesulfame (E962), but the ruling is already generating controversy — a key regulatory moment for functional food and supplement brands using low-calorie sweetener systems across the EU. • New research shows a kimchi-derived probiotic bacterium can bind to nanoplastics in gut...

The Health Marketing Daily — September 19, 2026 In this episode: • EFSA has cleared the sweetener blend aspartame-acesulfame (E962) as safe, but the ruling is already generating controversy — a direct signal to functional food and supplement brands using sweetener systems across Europe. • A University of Leeds spinout has raised $10M to commercialise a deeptech ingredient that reduces fat and calo...

The Health Marketing Daily — September 18, 2026 In this episode: • A kimchi-derived probiotic bacterium has been shown to bind and help excrete nanoplastics in mice — giving gut health and probiotic brands a powerful new consumer-facing science story. • Organic wellness brand Biona is expanding its functional drinks range, signalling continued retail momentum in the everyday health drink segment a...

The Health Marketing Daily — September 17, 2026 In this episode: • Haleon is showing the supplement and consumer health industry exactly how to monetise the GLP-1 wave — not by competing with weight-loss drugs, but by selling solutions to their side effects. • Ritual's first new category launch in six years is a signal that science-backed DTC supplement brands are moving beyond vitamins and into b...

The Health Marketing Daily — September 16, 2026 In this episode: • Boots is using physical experiential retail to drive emotional engagement with its health and wellness positioning — a strategic move European health marketers should watch closely. • Mars is using structured startup partnerships to accelerate its push into the gut health and fibre space — a sign that the category is attracting FMC...

The Health Marketing Daily — September 15, 2026 In this episode: • New clinical evidence linking low vitamin D to post-surgical pain intensity gives supplement brands a compelling, specific health outcome to market around. • Ulta Beauty is turning its stores into a telehealth-to-supplement pipeline by partnering with Midi Health — a direct signal that beauty retail is aggressively colonising the w...

The Health Marketing Daily — September 14, 2026 In this episode: • New research suggests a natural compound found in spinach, almonds, and sweet potatoes may aggravate gut inflammation in IBD sufferers — a direct challenge for functional food and supplement brands positioning these ingredients as gut-friendly. • Precision-fermented egg protein is entering the high-protein breakfast aisle via a com...

The Health Marketing Daily — September 13, 2026 In this episode: • A major study linking high blood levels of tyrosine — a widely marketed cognitive supplement ingredient — to shorter lifespan in men poses serious questions for the brain health supplement category. • Beyond Meat is pivoting beyond the meat aisle into sports and active nutrition with a new plant-based protein platform — a major str...

The Health Marketing Daily — September 12, 2026 In this episode: • Weight Watchers is using a branded podcast to own the GLP-1 conversation at a consumer level — a content marketing pivot that signals how legacy wellness brands are repositioning themselves in the age of weight-loss drugs. • A landmark study of the world's oldest verified person reveals that extreme longevity may involve a biologic...

The Health Marketing Daily — September 11, 2026 In this episode: • Morinaga Milk's B. longum BB536 — backed by over 50 years of clinical research — is being positioned as a foundational probiotic strain for healthy longevity, giving gut health brands a high-credibility science anchor to market around. • New modelling showing a 20% sugar tax in Australia could prevent millions of cases of tooth dec...

The Health Marketing Daily — September 10, 2026 In this episode: • As employers roll back GLP-1 drug coverage due to soaring costs, health and wellness brands have a direct opening to capture consumers who are now seeking affordable weight management alternatives. • A deepening whey protein supply crunch is now hitting brands across multiple formats, threatening margins and forcing reformulation d...

The Health Marketing Daily — September 09, 2026 In this episode: • Boots is repositioning its entire brand identity around life's unfiltered realities — a significant strategic signal for every health and wellness brand that sells through the UK's dominant pharmacy-retail channel. • New research suggesting gut bacteria can spread rapidly between people and across continents fundamentally changes t...

The Health Marketing Daily — September 08, 2026 In this episode: • A class action lawsuit against Grüns and Unilever over 'sugar free' allulose labelling is a warning shot for the entire better-for-you supplement and functional food sector on sweetener claims. • A $250 million raise for David Protein's parent company confirms that high-protein, performance-positioned snack brands are attracting se...

The Health Marketing Daily — September 07, 2026 In this episode: • A study of over 270,000 people linking higher blood levels of tyrosine — a widely sold cognitive supplement — to shorter lifespan in men is a major safety story for the brain health supplement category. • Inspired by Buxton Peak has gone live with a national ad campaign for its vitamin-and-mineral-enriched functional water range, s...