Corey Hiben
The Health Business Builder Show
A podcast about business and marketing in the health industry. Uncovering the personal stories and the lessons learned from building a health-related business. I talk with doctors, physical therapists, chiropractors, doctors, personal trainers, gym owners, influencers, tech founders, and everyone in between to learn how they built, marketed, and grew their health businesses. Like your health, there is no one-size-fits-all model.
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078 - Building a lifestyle coaching business with Dr. Matt Shiver 22.12.2022 55:11
Matt Shivers teaches us how to generate leads and build an online coaching business. In This Episode: 04:00 - Creating a lifestyle business 07:40 - Starting his first online business 11:40 - The art of the ask 15:50 - Good mentorship moments 20:00 - Equity deals 24:40 - His biggest mistake 26:50 - Finding clarity 29:30 - Traveling the world 31:40 - How to get more leads 37:50 - Generate a conversa...
077 - Building a nutrition business with Krista Large of Living Large Wellness 15.12.2022 50:32
Krista Large of Living Large Wellness shares her journey to becoming an online nutrition coach. In This Episode: 03:00 - Finding entrepreneurship at a rave 10:00 - Overwhelmed as a personal trainer 11:30 - 100 life goals 15:00 - Giving up alcohol 17:20 - Learning Spanish 20:50 - Early mistakes starting a nutrition business 24:30 - Building a newsletter 27:00 - Her personal challenges with eating 3...
076 - The life of a private keto chef in Austin Texas with Max Mentzer 08.12.2022 52:23
Keto chef Max Mentze r shares his story about how he became a private chef. In This Episode: 02:40 - His first experience with entrepreneurship 08:30 - The overlap of food and music 14:15 - Being diagnosed with type 1 diabetes 15:45 - How he got into keto 18:20 - Why he started a private chef business 19:45 - How he got his first customers 22:00 - Referral marketing 24:00 - Just get started 26:15...
075 - How to build a successful practice in less than a year with Dr. Scott Mitchell of Limitless Chiropractic 01.12.2022 55:55
Dr. Scott Mitchell with Limitless Chiropractic shows us how self-awareness has been the key to his success. In This Episode: 02:00 - Why he chose medicine 03:45 - Shadowing a Naturopathy 08:30 - How he found chiropractic care 11:00 - Tapping into self-awareness 13:00 - The difference between East and West coast 16:30 - How he ended up in Austin 23:00 - Do it for the story 27:00 - The best part abo...
074 - Building a personal brand around fitness with Matt Choi 24.11.2022 48:11
Matt Choi on the importance of content and how to build a personal brand. In This Episode: 03:30 - Early entrepreneurship 07:00 - Figure out how you want to serve 11:20 - Hustle with patients 12:45 - The pivot to entrepreneurship 15:45 - The hardest thing he's ever done 17:10 - Self-integrity 19:30 - You're a media company first 24:00 - The best way to create content 27:30 - Compound interest 30:0...
073 - Building an online fitness business by being authentic with Eric Champ of Champ City 17.11.2022 57:15
Eric Champ of Champ City teaches us how he built his online fitness community. In This Episode: 02:00 - Not liking what he saw in the mirror 08:30 - Getting around the right people 10:30 - Motivation isn't enough 18:00 - Habit stacking 21:30 - The gift of getting fired 24:00 - Listening to his wife 28:20 - Mobile personal training 35:11 - His first virtual client 39:00 - Doing the inner work 41:50...
072 - How to build a fitness brand with Devin Lofland of NVR Rest 10.11.2022 1:01:13
Devin Lofland of NVR Rest teaches us the difference between building a product and building a brand. In This Episode: 03:00 - Growing up as an outlier 05:30 - Intellectual pursuits 08:00 - Lessons from his first business 11:00 - Building a brand with passion 18:00 - Brand versus products 22:20 - The future of NVR rest 23:20 - The 4x48 challenge 25:30 - His best marketing advice 29:00 - What a bran...
071 - Building an online niche fitness business with fitness influencer Angela Gargano 03.11.2022 1:06:06
Angela Gargano teaches us how to build an online niche fitness business. In This Episode: 04:00 - From scientist to trainer 10:45 - Having belief 12:00 - Opening her first gym 18:00 - Do you grit or do you quit? 22:30 - Sitting in your $h1t 23:40 - Creating a new identity 32:50 - Training celebrities for free 38:40 - "Build it and they will come" 40:00 - The pull-up revolution 45:50 - Listening to...
070 - Top 10 Business & Marketing Tips from Health & Fitness Entrepreneurs 27.10.2022 37:20
The Top 10 moments from season 2 of The Health Hustle - Austin Texas. In This Episode: 01:40 - Everything is figureoutable - Dana Raykovich 05:17 - Lessons from training with Navy Seals - Ross Tschirn 12:03 - What is passion? - Neville Medhora 14:53 - Life isn't that complicated - Logan Sneed 18:20 - Stack your deck - Sarah Files 23:36 - Be a solution to a problem - Cory Peterson 25:40 - Get...
069 - Ancestral living with Brian Sanders of Food Lies 20.10.2022 1:00:41
Brian Sanders of Food Lies is changing the narrative around what people believe about food. In This Episode: 05:00 - Doing something you're passionate about 09:00 - Creating a documentary 10:50 - Be judged or be ignored 12:36 - Staying motivated 16:30 - Changing how Joe Cheeto views food 22:30 - Having no regrets 25:10 - The Sapiens Center 31:40 - Building community 33:50 - Nose to tail 38:50 - De...
068 - Building a 7-figure coaching business with Logan Sneed of Simplified Scaling 13.10.2022 51:30
Logan Sneed of Simplified Scaling teaches us how he overcame cancer and built a 7-figure coaching business. In This Episode: 03:20 - Dealing with brain cancer 09:00 - Waking up in surgery 11:30 - Given a death sentence 15:40 - Good mentorship moments 18:40 - Dropping out of college 23:30 - Everybody wants approval 25:00 - Bad mentorship moments 30:30 - Coaching for coaches 32:50 - How to get leads...
067 - Building a community with dope vibes with Daniel Hinojosa of Lift ATX 06.10.2022 1:13:01
Creating dope gym vibes and building community with Daniel Hinojosa of Lift ATX . In This Episode: 04:40 - Getting obsessed with gym life 07:00 - Lift ATX vibes 09:40 - Building community 16:50 - The original vision 20:20 - His first members 22:00 - How he grew the gym 24:40 - Using social media 28:40 - The best part about owning a gym 34:40 - The worst part about owning a gym 39:45 - 3rd places 4...
066 - From Junk Foods to Whole Foods with Faiez Rana of Prep to Your Door 29.09.2022 1:18:32
Faiez Rana of Prep to Your Door tells the story of how he went from delivering junk food to college students to delivering healthy whole foods to the Austin community. In This Episode: 05:20 - Growing up with entrepreneurship 07:35 - Delivering junk food 19:20 - Finding a business/life partner 23:50 - Business essentials 27:50 - How Prep to Your Door got started 33:30 - Listening to your customers...
065 - How to become world class at anything with Neville Medhora of Copywriting Course 22.09.2022 1:24:36
Neville Medhora of Copywriting Course teaches us how to sell with the written word. In This Episode: 05:00 - What is copywriting? 08:40 - Why you should tell more stories 14:00 - How he used copywriting to grow a business 19:50 - Creating pricing packages 23:45 - You are the product 28:50 - Putting a carrot on a stick 34:00 - Build it on the side 43:00 - An entpreneurship mindset 45:25 - Passion v...
064 - Running a coaching business with ultra-endurance athlete Zach Bitter 15.09.2022 1:26:21
Zach Bitter of Human Performance Outliers Podcast teaches us how he built his endurance athlete coaching business . In This Episode: 02:30 - From teacher to ultra-marathoner 11:00 - Deciding to bet on himself 15:30 - Growing a coaching business 20:30 - Co-hosting a podcast 23:45 - Sustainable content creation 29:30 - Having a competitive partner 33:00 - Creating small wins 36:50 - Learning how to...
063 - Filling your healthcare practice with Dana Raykovich of Milk & Honey Marketing 08.09.2022 1:20:50
Dana Raykovich of Milk & Honey Marketing with the masterclass on healthcare marketing. In This Episode: 04:00 - Everything has a design 06:40 - Healthcare Marketing 09:30 - How to compete as a private practice 13:30 - Dana's personal experience with healthcare 18:25 - Get clear on who you are speaking to 24:30 - Brand guidelines 27:30 - How to stand out from your competition 30:00 - Being rela...
062 - Get CLEAR on your VISION with Mike Bledsoe of The Strong Coach 01.09.2022 59:09
Mike Bledsoe of The Strong Coach teaches us how to get clear on our VISION. In This Episode: 02:30 - Sleeping in the gym 08:30 - Losing his father 14:20 - Letting his bank account go to zero 18:00 - Building Barbell Shrugged 23:50 - Starting 3 coaching businesses 27:10 - How to figure out what you want 34:00 - The identity of a CEO 38:00 - Not wanting to feel a certain way 41:50 - The power of bel...
061 - Animal Chiropractic with Amanda Massey of Elite Motion & Performance 25.08.2022 44:33
Amanda Massey of Elite Motion & Performance teaches us how to treat people (and animals) like family. In This Episode: 03:30 - Animal chiropractic 09:30 - Horse polo in Texas 15:30 - Serve the person you once were 18:30 - How to adjust a 1,200-pound animal 20:00 - Be good and take care of people 23:00 - Delegate 26:00 - Charge your worth 27:00 - Do what you're called to do 30:30 - Connecting w...
060 - Healthy habit hacks with Patrick Lyons of The Lyon Shred 18.08.2022 1:05:37
Patrick Lyons of The Lyon Shred teaches us how to create habits that lead to business success. In This Episode: 04:00 - Giving yourself permission 07:00 - Becoming an authority figure 11:30 - Content creation habits 16:00 - Lead domino habits 21:30 - Habit stacks 25:00 - How to be memorable 28:50 - The fortune is in the follow-up 35:00 - Brand pillars 40:20 - His biggest mistake 44:00 - Managing c...
059 - Building authentic community with Josh Job of Austin Fitness Community 11.08.2022 58:19
Josh Job of Austin Fitness Community shows us how to build an authentic community. In This Episode: 03:50 - Unplanned pregnancy 09:30 - Just Your Average Job 11:00 - Putting the brand first 12:40 - Building authentic community 19:00 - Doing hard things 22:45 - Marketing a fitness brand 25:00 - Community collaboration 30:10 - Brutal honesty 34:30 - Identity crises 38:50 - Having true friends 42:00...
058 - Stay lean & scale your practice with Kyler Brown of WellSport 04.08.2022 1:05:27
Kyler Brown of WellSport with the masterclass on scaling a lean practice In This Episode: 03:00 - Origin Story 04:40 - The best job in the world 06:10 - Breaking free from the machine 10:00 - Tell people what you're not 11:30 - Selling trust 13:50 - The challenges of management 18:00 - Failure to scale 21:50 - Don't be the guru 24:40 - Working with athletes 27:45 - Building systems 32:30 - All shi...
057 - Niching his way to success with Jonathan Parr of Parr PT 28.07.2022 41:35
Jonathan Parr of Parr PT teaches us how to scale a niche practice. In This Episode: 02:30 - Scratching your own itch 05:40 - Don't make me niche slap you 07:05 - Making business fun 08:30 - How he got his first client 10:20 - Meeting people where they are at 11:20 - Working with business partners 14:30 - American Ninja Warrior 17:50 - Having a vision 19:00 - Family motivations 20:25 - Having...
056 - START by adding value with Barton Guy Bryan of The Mindset Forge Podcast 21.07.2022 42:04
Barton Bryan of The Mindset Forge podcast teaches us why we should START by adding value. In This Episode: 03:05 - What does a bodybuilder do for cardio 04:20 - Young fitness influences 07:00 - The effects of positive feedback 08:30 - Dancing with athletes 12:30 - Joining the Peace Corps 19:40 - A desire to add value 20:55 - Getting his first client 22:30 - Finding success as a trainer 26:10 - The...
055 - Don't get addicted to crack with Chase Davidson of Action Potential Rehab 14.07.2022 47:57
Chase Davidson of Action Potential Rehab is all about giving with no expectations. In This Episode: 02:17 - Why Chase decided to be a chiropractor 06:50 - The chiro divide 09:10 - The patient mill 13:50 - Don't get addicted to crack 17:00 - Breaking free from the corporate world 21:20 - Add value with no expectation 23:00 - Being the immediate solution 25:30 - Staying top of mind 29:30 - Abu...
054 - Building a health "bar" with Jonathan Mendoza of MSW Lounge 07.07.2022 59:36
Jonathan Mendoza of MSW Lounge teaches us how to get out of our own way and build a health "bar." In This Episode: 03:20 - A doctor becoming a nurse 07:00 - Looking at the body as a whole 11:20 - Jon's "back" story 14:00 - The problem with traditional healthcare 21:00 - Starting a health bar 26:30 - Living with a business partner 28:30 - Learning to sell 31:40 - Borrowing belief 38:00 - Learning t...
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