The Hard Things About IP

In this episode, we take a step beyond patents and legal frameworks to explore a question that sits at the heart of innovation: how do organizations turn ideas into real outcomes?  Romano Roth, Chief AI Officer at Zühlke, shares his perspective on AI transformation, organizational design, and the systems that help companies move from experimentation to impact. We discuss why many organizations str...

In this episode of The Hard Things About IP , we take a fresh perspective on innovation—not through technology or legal frameworks, but through people. Our guest, Astrid Gyllenkrok Kristensen, CEO and co-founder of Leia Health, shares her journey of building a company that reimagines parental leave, employee health, and leadership training. Astrid discusses the challenges employees face during tra...

In this episode, Christina Wainikka takes us inside the world of IP policy—from how she first discovered her passion for intellectualproperty to what it’s like attending IP5 meetings with the world’s leadingpatent offices. We explore the common blind spots in IP strategy—why it'smore than a legal matter, and how it can drive business value and attractinvestors. Christina also highlights why bo...

Danielle Lewensohn joins us to talk about the challenges ofmanaging IP in a fast-paced, highly regulated environment—what she jokinglycalls “regulatory lasagna.” From improving workflows and prioritizing IPinternally, to why Excel just isn’t enough anymore, we cover what it reallytakes to make IP visible and actionable across an organization. She shares her views on AI as a helpful assistant, not...

In the third episode, Per Wendin reflects on his experiences working with IP in large, organizations like Spotify and AstraZeneca. We explore how IP professionals can better communicate the value of their work to management, the role of IP in shaping competitive strategy, and how digital transformation has reshaped the field in recent years. With a mix of practical examples and strategic thinking,...

In the second episode, Mitja Schonecke shares his journey into the world of IP, his experience managing patents across industries, and why filing without a clear strategy is a common—and costly—mistake. We dive into the key challenges companies face in protecting innovation, the role of competitive monitoring, and how digital transformation is changing the way we approach IP. From the foundations...

In our first episode, Jonas Hagman shares his path into IP, the idea behind his consultancy, and why managing IP is about more than just filing patents. We dive into key challenges—from unclear strategies and overlooked collaboration agreements to knowing when to invest in an IPMS. Jonas also reflects on AI’s impact, the value of strong IP strategy, and yes, even IP in movies. Because the hard thi...