The Hard Corps Marketing Show

What a freaking awesome show!  We were honored to have an extended conversation with Adele Revella, who is literally THE go to expert for Buyer Personas across the whole world.  Not only does she know *everything* but she holds nothing back and calls it like she see's it. SO BADASS Live during this show, Adele actually interviewed Casey as a previous buyer of marketing automation to learn about hi...

Episode #2 totally kicked ass with guest Jesse Frye.  He's an experienced marketer, head of Marketing, Customer Success & Strategy at Cheshire Impact, a marketing professor, AND- as if anything else is needed- a freaking Coast Guard Veteran. Some of the amazing takeaways from this show: The 7 Buyer Motivations The reasons why MOST businesses go out of business! What Marketers can learn from th...

The Hard Corps Marketing Show goes live with it's first show! Our guest is Stephanie Hawkins, content marketing wizard, the former agency owner is now the Content Marketing Manager at ArchiveSocial.  She chats with Casey about how to nail segmentation with buyer personas and really advocating for your customer! This show and the next several will address the first element of the Cheshire Success I...