The Growthentic Podcast

The conversation covers the challenges and importance of budgeting for AI integration, strategic planning for AI implementation, and the need for a strategic plan in AI implementation. It also addresses the challenges of measuring SEO and GEO, as well as the sequencing and rollout of AI implementation. The importance of measuring the impact of AI initiatives and the need for a strategic plan in AI...

AI is changing delivery faster than clients can adapt - and the real winners are the ones building both personal productivity and company infrastructure at the same time. Sam Lee and Shane Chalupa break down what that actually looks like inside client work, SEO, and agentic workflows before the gap gets too wide. Sam shares how he moved from building a local web app to creating a more powerful kno...

Three simple forces are changing how businesses motivate action - stories, games, and prizes. Shane Chalupa breaks down why the best marketing, sales, fulfillment, and even AI workflows all come back to the same psychological levers, and why the person who tells the better story often wins over the one with the most data. Sam Lee pushes the conversation further by unpacking how emotional, narrativ...

The conversation covers a range of topics, including personal experiences, spiritual fasting, self-reflection, business insights, and the importance of minimizing distractions. Sam and Shane share their insights and takeaways, emphasizing the value of self-awareness and intentional time management. Chapters 00:00 Casual Weekend Chat 01:00 Summer Trips and Remote Work 02:55 Spiritual Fasting Experi...

Sam Lee and Shane Chalupa engage in a reflective and insightful conversation about personal and professional development the power of speaking things out, and self-awareness and goal-setting Chapters 00:00 The Power of Reflection and Conversation 04:00 Professional and Personal Development Journey 10:10 The Importance of Self-Awareness and Goal-Setting 16:06 The Power of Speaking Things Out 25:48...

Most entrepreneurs are overwhelmed by the rapid acceleration of AI, but Shane and Sam reveal a breakthrough perspective: fear is just ignorance in disguise. This episode dives into how understanding is the key to unlocking AI’s immense potential—not just for tech giants, but for every business ready to evolve. Imagine transforming your team’s productivity with AI-powered tools that save hours each...

In this episode, Shane and Sam explore the nuances of work-life balance versus work-life integration, sharing personal insights and practical tips. They discuss the importance of sleep, self-awareness, and maintaining hunger for growth, all while navigating the entrepreneurial journey.

Sam Lee dive deep into how AI search is dismantling the performance marketing myth that SEO is merely a traffic hack. Instead, he reveals how sophisticated audience insights, content that genuinely connects, and brand authority now rule the game. With concrete examples—like how major companies are shifting their strategies—you’ll learn why chasing only rankings is a thing of the past, and how to l...

Imagine answering complex client questions in 5 minutes instead of days, simply by leveraging AI to crawl, categorize, and visualize website data in real time. This episode dives into real-world examples: how a top SEO expert built an automated website crawling system that integrates seamlessly with Google Analytics and Search Console, creating a live dashboard that answers campaign performance, b...

In this episode, Shane Chalupa discusses the importance of context in AI interactions, particularly with tools like ChatGPT and Claude. He emphasizes the need for users to set up custom instructions to enhance their experience and ensure tailored responses. The conversation also covers how to migrate data between AI platforms and the benefits of using automation tools for efficiency.

In this conversation, Shane Chalupa and Sam Lee discuss the challenges and intricacies of teaching and training, particularly in the context of AI. They explore the importance of preparation, the role of AI in enhancing efficiency, and the potential of tools like Paperclip for managing operations. The discussion also touches on resilience in the face of challenges, the dichotomy of AI as a powerfu...

Most SEO professionals overlook a simple yet powerful trick to bypass cookie consent forms and unlock full website data. In this quick but impactful episode, Sam shares a step-by-step method that harnesses the power of AI and developer tools to mimic human actions, saving hours and giving you complete crawl data.

Uncover the revolutionary wave of AI transforming the way knowledge workers operate—before it's too late. Shane Chalupa reveals how the rapid evolution of AI agents and automation is reshaping entire industries, making traditional roles obsolete and creating unprecedented opportunities for those who act now.

In this episode, Shane and Sam discuss the rapid advancements in AI, personal development, fitness strategies, and business growth. They share insights on leveraging AI for small business success, effective vacation planning, and maintaining health and wellness amidst busy schedules.

Can you really go all-in on every area of your life at once? Sam and Shane kick off this month's episode with a powerful analogy — the four-burner stove — and break down why trying to max out family, business, health, and friendships simultaneously leads to burnout. They share how rotating your focus across life's priorities in seasons has helped them stay grounded, plus Shane unpacks the...

Sam and Shane come in with bold perspectives on AI & SEO. A candid, no-fluff conversation for marketers, engineers, and working professionals engineers trying to separate signal from hype.

In this episode, Shane Chalupa of Obnovit discusses the integration of AI into business practices, emphasizing a methodical approach to adoption. He outlines the importance of forming an AI council, conducting training, and identifying opportunities through workshops. The conversation highlights the need for a structured roadmap to implement AI effectively, while also addressing common challenges...

In this episode of the Growthentic Podcast, Sam Lee of Keyrise Consulting discusses the importance of SEO strategies, focusing on page type and funnel categorization. He emphasizes the need for effective competitive analysis and how leveraging AI can enhance SEO efficiency. The conversation highlights the evolution of SEO practices and the necessity for strategic thinking in the digital marketing...

In this conversation, Sam and Shane discuss the importance of reflection and planning in both personal and professional contexts. They explore the benefits of having structured systems over merely setting goals, emphasizing the significance of consistent effort and small wins. The discussion also covers business insights, including the implementation of the 'Profit First' methodology, clie...

Shane delivers a comprehensive primer on generative AI, starting with ChatGPT's 2022 release and cutting through the daily noise of AI updates. He introduces the 3WC prompting framework (Who, Why, What, Clarifying questions) with a real-world example of diagnosing his dog's nose wound in under 10 minutes—saving time, money, and a vet visit. Shane addresses the critical trust issue in AI re...

Sam breaks down how a simple custom 404 page redesign can generate revenue for a client. Learn the exact strategy that improved bounce rate from 62% to 51% and increased link click completion rates from 19% to 28%. Sam shares actionable tactics including above-the-fold messaging, strategic call-to-action placement, captivating imagery, and internal link curation. This low-lift, medium-impact proje...

Sam and Shane open up about navigating unexpected challenges and maintaining momentum through life's curveballs. Shane shares insights from "The Power of Now" while dealing with canceled travel plans due to a major snowstorm, while Sam reflects on the difference between business and personal setbacks. The hosts discuss overcoming "Quitters Day" in mid-January, the power of...

In this episode, Shane and Sam reflect on the past year, discussing the importance of unlearning and relearning in personal and professional growth. They emphasize the significance of setting good habits, transitioning from corporate to self-employment, and the role of journaling in personal development. The conversation also touches on dreaming big, navigating challenges in entrepreneurship, and...

In this episode, Shane and Sam wind down the year with a bit of reflection and discussion around goal setting. They also unpack the importance of operational efficiency as small business owners and how AI can create more efficiency regardless of your level of AI fluency. Thank you all for supporting us throughout 2025. We’re excited and humbled to continue sharing our journeys with you all.

In this episode of The Growthentic Podcast, Shane and Sam discuss: the importance of goal setting as the year comes to a close how AI can enhance business operations They also reflect on some recent personal experiences, share insights on overcoming challenges, and chat about the real value of continuous learning. The conversation wraps up with final thoughts on motivation and the significance of...