The Growth DOJO

Two former CMOs walk into a podcast and tell you everything you've been getting wrong about YouTube. Ed Wood and Calum Russell founded Humble & Brag after using YouTube to drive 15% of company revenue at Babbel and build some of Berlin's most-watched startup channels. Now they run a full-stack YouTube agency for challenger brands — strategy, scripting, production, distribution, ads, all of it....

What if your demand gen machine is working exactly as designed — and that's the problem? Megan Bowen is the CEO and majority owner of Refine Labs, one of the only B2B agencies that built its entire model around demand creation rather than demand capture. She joined as a customer success hire, scaled the business through the COVID boom, survived two rounds of layoffs and six months without a sa...

Mirco Gluch has spent 12 years building Instagram and organic social strategies for brands that couldn't be more different — UV gel nail strips, children's bicycles, SaaS tools. Every single channel performs. The secret isn't budget or follower count. It's that he starts where almost every brand skips: actually talking to followers. His take: most brands stand in their own way — po...

Maria Ledentsova started posting on LinkedIn with just 700 followers while job hunting. She landed a role at Magier because the founder saw her "desire to learn" through her content. But she didn't stop there—she turned personal branding into a lead generation machine, building systems that drove thousands of company leads while growing her own audience to 17K+. Now she's indepen...

Tom Downer spent 13 years running paid social at Wise, Zipcar, and Fab.com before founding Elements, a growth agency built differently. After working with agencies that "sucked," he rebuilt the model from scratch. In this episode, Tom shares: • Why 12% of ad spend pricing is "piracy" and what to do instead (fixed pricing vs. profit share models) • The 70/30 framework: Measuring...