Ylani Estwick
The Grounds
A podcast about what it’s like to trust the journey of building a creative business. Not because the foundation is always solid, but because it’s always forming while being built. Where there’s space for half-baked ideas, strong POVs, exploring perspectives, and celebrating wins. With past lessons, and her current season, host Ylani Estwick is the first to admit that building anything that lasts isn’t through a journey that’s always as expected. Grab a hot bevvy and tune in to an episode for genuine conversations about thoughts, ideas, and experiences from one creative entrepreneur to another.
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Guilt Free: Finally making a choice 08.07.2026 18:58
If you’ve been thinking about making a change in your business, it’s time to move towards it — even if it requires you to burn things down for the possibility of what’s next. It’s of course easier said than done, but Ylani explores this topic so that guilt lessens and action's easier to take when it falls under the perspective she shares. Feel stuck regardless? In this episode, she also gives...
Truth Bomb: You’re not your business 24.06.2026 22:02
This truth is one of the hardest to understand in your creative entrepreneurship. “What do you mean I’m not my business!?” is something Ylani has struggled with for years, but the truth finally landed in her body. She's no longer trying to convince herself about it, and ironically, it's helped her position herself better within what she's building. Listen to this episode, hear the reas...
Your Online Presence: It needs you! 10.06.2026 17:00
This episode’s for the creative entrepreneur who wants to be seen! Not forced in the way we’ve collectively been maneuvering visibility, but the kind that we actually want to put energy towards. The kind that allows you to be yourself by simply going after what you want. Listen to how this shows up for Ylani in the era she’s in and what visibility is like as you’re building a digital presence. CON...
Your Communication: The Starting Point 27.05.2026 21:16
There’s a tension creative entrepreneurs know all too well. The tension between how you instinctually express yourself and what happens to it when you’re building a business. In this episode, you’ll hear why it’s important to lead with your version of expression and how to stop fighting it for what you’re building. Ylani shares her perspective, what’s the beginning for everything she shares, and h...
The Grounds Trailer 24.04.2026 0:50
Welcome to The Grounds, a podcast about what it’s like to trust the journey of building a creative business. In this trailer, you’ll discover more about the intersection it brings and what’s not worth losing while building something that lasts. Experience conversations that only one creative entrepreneur to another can honestly share. OTHER WAYS TO CONNECT The Cornerstone Instagram Creative Space...
Chipping Away: A Method 24.10.2025 28:17
The chipping away method originated over time. I've been personally using it for a while, and I'd like to share it with you! In this episode, you’ll hear all about it, how its cadence helps you trust your own, and a few examples of the exact steps I’ve taken using this method with an Instagram Reel, my editorial monthly report Tactile Room, and an offer. If you want to chat about how to us...
Devotion: Moving the Needle Forward 26.09.2025 17:41
I’m the first one to tell you: listen to your intuition and go with the flow. But what happens when the pendulum stays there for too long? What happens when you’re not able to discern structures to support the flow? These are conversations I’ve had through other forms a content, and it's time to bring it to The Grounds. Listen to how parameters support your creativity and how to maintain some...
The Authority Trap: Owning Your Story 29.08.2025 17:28
Feel like you can’t talk about certain things without being an expert in them? If it’s about sharing your experience, you don’t have to be, because the one thing you’re truly an expert in is yourself. In this episode, I use myself as an example of the topics/tools I’ll discuss, but I never claim to be an expert on them (at least not at the time of this recording, hehe). I hope that you leave encou...
Creativity’s Role: In Relationship with Content 22.08.2025 26:48
Have you ever felt like a content piece or format is begging you to share it? This episode is about the tension between creativity, publishing content, and how it feels about the places we do/or don’t show up in. Listen to get a personal story about this very thing and how to apply it to your own creativity and content creation. RESOURCES FROM EPISODE Threads mentioned in episode Chat with Xanthe...
Embodiment: Part of Your Strategy 24.07.2025 21:02
The word embodiment gets thrown around a lot. I mean, I’m glad a lot of us are talking about it, and supporting our people with it, but we need more examples about what it even means. In this episode, I share the very examples from my own life that, why it’s important for your messaging, and why a strategy without it can mean you lose the grip on the conversation you’re here to have. SUPPORTING YO...
Growth + Value: The Perfect Pair 03.07.2025 20:57
Have you ever thought that growth and value don’t go hand in hand? Even if you don’t, there may be moments when you’ve felt one had to go away for the other. That’s not true and in this episode, I share exactly why they should be collaborators instead. Listen in as I share how I see growth, value, and the way they’ve both played a part in my journey. RESOURCES Set the Scene workshop The Merge imme...
Expressing Yourself: There’s Space for It 13.06.2025 19:01
Have you ever thought, “I don’t know what to say!” when it comes to speaking to your audience? Not because you don’t actually know, but because you’re overthinking or feeling like how you naturally express yourself has no space in your leadership? This episode shares how this thought isn’t true and the different ways to invite yourself to the conversation. RESOURCES The Merge 6-week 1:1 immersion...
Reflection: How it Fuels Your Next Move 06.06.2025 18:24
Reflection gets a bad rep, but what if it’s seen as the first step to your next action move. You can’t (you could but probably not sustainably) move forward with what’s not fully understood. Listen as I share more about this perspective, a tool that’s the bedrock for everythinggggg I’ve created for my business/brand, and how this tool can be in your own process too. SPOKEN ABOUT IN THE EPISODE Set...
Words + Thoughts: The Power of Both 22.05.2025 13:35
The impact your words and thoughts have is so much more than just the people you share them with. Both impact what you create, how you interact, and build literal worlds around you. I share a think piece similar to the ones I share in my Musings series, hosted by The Cornerstone over on Substack. One thing I know is that no matter who you are, you do have it in you to make what’s in your mind come...
Reframing Offers: How You Lead and Build Them 15.05.2025 25:59
Understanding the landscape of offer choices to give as a [insert role here] is important. What I don’t agree with is, facilitating them in a way that suffocates you. You, the creative leading your clients through your magic. I once said I will never offer 1:1s. I was right but it doesn’t mean today they’re off the table — it’s just different. Tune in to listen to the experience that changed my mi...
Space Away: It’s an Action Move Too 02.05.2025 18:51
What would life be like if taking space away from anything was part of the norm? Now, think about this same question for what you do for clients and your brand. Pushing to do more isn’t counterintuitive, and it’s actually not going to give you the solution(s) you may think you’ll get. Tune in to hear more about the art of taking space and what it does for you. SUPPORTIVE OFFERS + FREEBIES THAT GIV...
Planning Goals: Reaching Them Through Reality 17.04.2025 19:56
Planning to reach a goal doesn’t start with thinking about the steps. What if you paused to understand where you’re at, what you need, and why? Listen in as I explain why focusing on these things gives a realistic perspective you can move through, holding you exactly as you are (not who you wish you were). TO SUPPORT YOUR JOURNEY Creating the Recipe CONNECT WITH ME Instagram Threads Substack MUSIC...
Content Connection: What It Does for Your Creativity 03.04.2025 26:12
What’s your relationship with content creation? Maybe it’s been a longgg one, so there are mixed feelings, or you’re just starting on a new social media platform, so there’s a newbie type of energy. Wherever you fall on the pendulum, this episode will support you. I share a content strategy from an angle that nurtures your creativity and my experience with platforms like Instagram, Threads, Substa...
Entrepreneurship for the Long Haul: What They Don’t Tell You 20.03.2025 12:12
To the ones who are starting or teetering with the thought of entrepreneurship, they can feel its alluring call — damn near seductive. Can you make your own rules and schedule, share your POV with your people, and build something you LOVE? Oh yes! But what about the flip side of that experience? What happens when this chosen path brings joy and yet can equally make things feel rocky when you’re no...
There’s Space for Juxtapositions: You Can be This AND That 14.03.2025 20:23
I believe there’s a “niche down” phenomenon that isn’t outgrown yet but is on its way. It puts people in a box they never intended to be in and leaves them questioning “Do I even know what I’m doing?”. If you’re not focused in ONE area can you even step into a leadership role that’s yours? The answer is yes and more about why is shared in this episode. Listen in to hear the niching wide perspectiv...
The Truth About Getting Support: Are You Ready? 06.03.2025 16:42
Dig into this reflective episode as I talk about getting support for you and the areas in business that may need it. You’ll hear how my biggest investment has benefitted me and how putting your eggs all in one basket isn’t the best action move. When it comes to getting support though, is it what you think it’s for and when do you know you’re ready for it? Tune in to hear my response to these and s...
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