Dan Williams
The Gobsmack Podcast
The Gobsmack Consulting podcast is for business owners who are tired of being perfectly adequate, politely forgettable and just another option. Each episode explores how to create customer experiences with proper wow factor, the kind that make people say, 'You have to hear what happened.' It is about designing the moments, touchpoints and little bits of intentional magic that make customers remember you, come back, spend more, bring their friends and tell better stories about your business.
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Our Interview on the FEO Podcast: Turning Service Into Experience 26.06.2026 37:26
This episode contains the highlights of an interview I gave to the FEO podcast. I was asked about Gobsmack Consulting, a practical framework for turning ordinary client touchpoints into experiences people actually talk about. I walk through how to map every customer touchpoint, identify the pits and the forgettable middle, and redesign them into moments that create a genuine emotional response. Th...
How I built Gobsmack Consulting (I documented EVERY step!) 02.06.2026 31:43
For the last year, I've been building Gobsmack Consulting. And every step of the way, I've been documenting the process. In this episode, I walk you step-by-step through this business building journey. I explore how to build a new business from market problem to launch, using research, IP, branding, productisation and marketing strategy.
Why I'm betting my business and my career on customer experience 13.05.2026 24:17
Hi, I'm Dan Williams, and I'm going 'all in' on customer experience. I'd like to explain why. In this episode I explore why customer experience, not AI, is the real competitive advantage of the future, and how service businesses can escape commoditisation by entering the experience economy.
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