The FMCG Marketing Daily

The FMCG Marketing Daily — April 27, 2026 Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods. Hosted by Marco and Klara. Today's fun fact: Frito-Lay's delivery drivers don't actually work for Frito-Lay. They're independent contractors who buy the inventory upfront, stock the shelves themselves, and only make money on what actually sells—a business mode...

The FMCG Marketing Daily — April 26, 2026 Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods. Hosted by Marco and Klara. Today's fun fact: Frito-Lay deliberately manufactures Doritos with inconsistent seasoning coverage—some chips get 20% more flavor powder than others—because internal research found that the variability itself is addictive. Consumers...

The FMCG Marketing Daily — April 25, 2026 Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods. Hosted by Marco and Klara. Today's fun fact: Frito-Lay's merchandising research found that moving chip bags from vertical to horizontal shelf placement increased sales by 12%, but most retailers still use vertical displays because they can fit 40% more SKUs in...

The FMCG Marketing Daily — April 24, 2026 Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods. Hosted by Marco and Klara. Today's fun fact: Kellogg's Corn Flakes were originally invented in 1894 as an anti-aphrodisiac to curb sexual desire, part of Dr. John Harvey Kellogg's belief that bland foods would reduce lustful thoughts. The cereal was so aggress...

The FMCG Marketing Daily — April 23, 2026 Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods. Hosted by Marco and Klara. Today's fun fact: Frito-Lay deliberately designs their chip bags to be exactly 43% air—not to rip you off, but because nitrogen cushioning below that threshold results in 18% more breakage and customer complaints spike dramatically....

The FMCG Marketing Daily — April 22, 2026 Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods. Hosted by Marco and Klara. Today's fun fact: Costco's $4.99 rotisserie chicken loses the company roughly $40 million annually, yet they've refused to raise the price since 2009. The loss leader is so strategic that Costco built their own $450 million poultry p...

The FMCG Marketing Daily — April 21, 2026 Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods. Hosted by Marco and Klara. Today's fun fact: Costco's $4.99 rotisserie chicken price hasn't changed since 2009, and the retailer loses money on every bird sold. To maintain this loss-leader strategy, Costco built its own $450 million chicken processing facilit...

The FMCG Marketing Daily — April 20, 2026 Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods. Hosted by Marco and Klara. Today's fun fact: Costco's $4.99 rotisserie chicken loses the company roughly $40 million annually, but they refuse to raise the price because it drives store traffic so effectively that members walk an average of 23 extra aisles to...

The FMCG Marketing Daily — April 19, 2026 Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods. Hosted by Marco and Klara. Today's fun fact: Costco's $4.99 rotisserie chicken loses the company roughly $40 million per year, but it's deliberately priced as a loss leader and has remained unchanged since 2009. The retailer even built its own $450 million pou...