The File New Show

The US held a giant tech-inspired keynote for the newly launched America.gov chatbot and also showed off a new passport design. It has a flipbook animation in the corner of an eagle? We cover the fanfare of the keynote and look at the new designs. OpenAI and Meta both launched AI agents (OpenAI's Dots, Meta's Muse) with the common theme of cute packaging. Almost tamagotchi style for Meta?...

Apple Music stretched out to a bold font right before they open their music venue. McLaren dropped a heritage-inspired rebrand that looks a lot like EVERLANE. It's crazy a luxury car brand could be worried about being the cheap luxury car brand. Also - Riff's new packaging and mascot from Center Design has pen handles for ears, LA Material's brand identity from the Hoodzpah team, GoPro...

Moët & Chandon is trying to be Instagram worthy at the US Open. Their solution was to make their drink look like a tennis ball can, which is really creative, but the materials make it impossible to recycle. Is a good idea worth the waste? Smucker's is suing Trader Joe's over crustless PB&J sandwiches that look a lot like Uncrustables ...even if Trader Joe's cries squircle. Walm...

Betty Crocker's packaging got a new box treatment across all the packaging lines. Calendly rebranded into a beautiful blobby identity system. The Vegan Society had to come up with a new Vegan Trademark logo because it was legally required to stop looking like a flower. Also: Disney and the NFL paired all 32 teams with IP characters, Crocs introduced a mascot based off their logo named Niles, a...

Remember the little skateboards? They updated their logo. Also Instagram explored 32 different concepts before settling on their updated wordmark. The internet is in a full blown panic over the new 3D Bluey movie, the team at Heinz is always pushing out cool ideas, and YouTube is getting slap happy with counting views from the first frame. New animation reveals from D23 include Pixar's Ghost M...

JIF peanut butter is making its logo move in fun ways, using its own wordmark as the canvas for changing into words like "MiX" and "TiP." 7Up rolled out a minimalist US can redesign with a new lime-forward recipe. Also, have you heard about the messy design history behind New York's Fearless Girl? It's a rabbit hole. The statue is launching official merch even though th...

If everything is designed retro, is anything retro? 7Up has a new stripped down retro redesign and a new flavor shift, JIF has some new motion typography, LinkedIn is testing a button to report AI slop, and After Effects now has a built in AI-assistant for coding expressions and scripts. Also we talk about NYC bringing back an old policy where they stick stickers to your car along with tickets, Re...

The CFDA(Council of Fashion Designers of America - sounds terrifying) made redesigns of all 50 states + 6 US terrirories. Some of fashion's biggest names were part of the project, and now they're flying over Rockefeller Center for the next month. But you can check them out online with a cool website, so we did. Also this week on File New, Bethesda brought back the name "Bethesda Softw...

The EU is redesigning their banknotes for the first time since 2002, and it's down to 10 options! Now we get to vote on the designs we like (even the Americans). I cut through a high level look at the 10 sets of designs and let you know my thoughts. Then John Oliver is rolling up his sleeves and taking on Buc-ee's! Must be nice to have "forget you" money. lol. But I'm glad he...

You can vote on the next EU bills! Yes, even if you're not an EU citizen. The Central Bank announced 10 design options for the new bills and opened the vote to anyone in the world. Let's take a look at each. They have 2 theme options: birds or people. The live poll overwhelmingly said birds: 93%. Also on this episode: John Oliver launched a Buc-Off merch line to taunt Buc-ee's into suing HBO over...

Van Leeuwen won $23.8 million from Rebel in a "dressing" lawsuit over ice cream pints. Coca-Cola is going all in on red. Red on every can regardless of flavor for its big design freshening up. I point out why that might be an issue next time you're at a barbeque. Liberty Mutual introduced a mascot from the Jim Henson Creature Shop, La La Land fixed Ryan Gosling's hand on the post...

There's a hidden dog playing piano inside the Lidl logo according to the internet. A local Maryland favorite got an update and I'm reluctant to criticize it. ...but I do. We also get deeper into the Warner Bros. Animation after we check out the short video. Like where the company is headed to next. (Hint: It's YouTube) Why World Cup broadcast graphics are getting criticized for legibil...

Everyone just realized Lidl accidentally put a piano playing dog in the logo. Can you see it? Warner Bros Animation just unveiled a new logo at Annecy, and there's one important thing missing. Adobe's new AI Assistants are rolling out across Premiere, Photoshop, Illustrator, InDesign and Frame.io, plus new features for Adobe Illustrator. Oliver Schöndorfer breaks down where the FIFA World...

KFC announced an ambitious global rebrand built entirely around its bucket. "The Bucketverse" revamps the entire energy of the fast food chain with a 3D logo, new restaurant design, whole new suite of packaging design, and more. This week also covers Snapchat's newly announced glasses (just a mere $2,195,) Shrek 5's character redesigns, Universal Music Publishing Group's new...

A&W broke their own logo rules for a "smashed" brand activation. Olipop got a major clarity rebrand. Bob's Red Mill has a new look, but does it feel a little too Betty Crocker? This week on File New: Spotify is testing AI podcasts, YouTube is experimenting with exclusive content for your top 1% fans, After Effects launched color-coded effect labels, Meta is rolling out premium su...

Bob's Red Mill rebranded and 78% of our live audience said it looks like Betty Crocker. A&W built an entire smashed restaurant in Toronto. And The Economist is splitting their website into two versions of the internet: one for humans, one for AI agents. Also this week: YouTube's Top Fans experiment, Instagram Plus, an After Effects color labels update in beta, Spotify's new AI podc...

What do we call the dark mode gradient era? The blue Wendy's is practically unrecognizable (and unappetizing?). Also everybody relax, the Spotify disco ball is temporary. This is the cutdown of the live show. IN THIS EPISODE: Google I/O announced a lot, but let's talk about their branding. Wendy's is updating international stores to sky blue. Spotify's Disco Ball wasn't given a...

What do we call this new dark mode gradient look Google is using? If a Wendy's isn't red, do you even know what it is? The Spotify disco ball is only temporary, so everyone needs to chill out. This week on File New: Google's I/O branding updates, YouTube Shorts taking over TVs, a ton of new creator tech, and all the design news you need to know. In this episode: Google's new visual direction from...

Stink Studios designed the new SNL UK branding but we probably weren't supposed to find that out. Star Fox 64 is getting another remake, except this one is really unsettling. NBC Peacock slipped in some subtle logo updates, Gotham fights for relevance by going variable, and Google announced Googlebooks (no, not Google Books) right before Google I/O. Plus: Nikon takes a $550 million hit, Canon drop...

Threads officially launched their new logo. Here's why it works. Panera's new "It Just Meals Good" campaign looks a lot like Subway. I'm also showing off one of the best Art Director toolboxes I've come across, and a Photoshop plugin that relights your photos for you. We also get into Pentagram's identity overhaul of St. Paul's Cathedral, new Photoshop features wo...

⚠️ This is the unedited replay of the May 6th 2026 live stream on Adobe Live, uploaded ASAP while the optimized cut is in the works. The polished version drops later this week and will be around 20 minutes long. This week on File New: Threads is testing a new logo and people are split on it Pentagram gives Saint Paul's Cathedral a modern identityPanera's "Just Meals Good" rebrand...

This week on File New, Cadillac's new Champion trophy ran into a new AI slop problem that's going to be an issue for any designer or creator who shares their process online. Plus Xbox unveiled a glassy logo, and Jack Dorsey is trying to bring Vine back from the dead. Apple's animated Face ID ads might be training us for a new Siri, leaked Google app icons finally ditch the uniform colo...

⚠️ This is the unedited replay of the April 29th 2026 live stream on Adobe Live, uploaded ASAP while the optimized cut is in the works. The polished version drops later this week and will be around 20 minutes long. This week on File New: Vine is back, courtesy of Jack Dorsey and a 500,000 video archive Cadillac's new Champion trophy and the AI slop problem with sharing your process Apple's animate...

This week on File New, we're talking about Gatorade's rebrand ditching artificial color, the Aston Martin vs Geely logo lawsuit, and a look into how AI companies are visualizing the invisible. Tim Cook is stepping down as Apple's CEO, Jeff Bridges is reviving a cult panoramic film camera, the DJI Osmo Pocket 4 is blocked from US sales, YouTube might be killing thumbnails, the EU's new replaceable...

⚠️ This is the unedited replay of the April 22nd 2026 live stream on Adobe Live, the optimized cut is is " Gatorade Ditching Artificial Colors, Aston Martin Sues Its Own Shareholder, and A Weird Film Panoramic Camera ". This week on File New: Tim Cook is stepping down after 15 years leading Apple Gatorade is ditching artificial colors while promising to keep those iconic neons Aston Martin is suin...