The Evolve Metrics Station

Feeling stuck with your DTC growth? In this conversation, performance marketer Nikki Lindgren breaks down a pragmatic path forward: double-down on founder-led content (or creators if you won’t get on camera), boost your strongest organic assets with paid distribution, and sequence your moves so you’re not pouring ad dollars into a site that doesn’t convert. You’ll learn why UGC is currently outpac...

Are you chasing the latest marketing tactics (like AI) without a clear, overarching strategy? …Struggling to truly differentiate your business in a crowded, commoditized market? …Or unsure whether to focus on acquiring new customers or retaining your existing ones for sustainable growth? Today… Roy is going to tell you to STOP chasing "yummy" tactics and shiny objects. In this conversation, 40-yea...

Are you frustrated that AI tools like ChatGPT produce robotic, generic content that doesn't sound like you or your brand? Struggling to maintain a consistent, authentic brand voice across your website, social media, and client communications? Or looking for a strategic way to use AI to build deeper client relationships and increase proposal acceptance rates? Well… In a world saturated with AI-gene...

Are you obsessed with LinkedIn vanity metrics (likes, views, followers) but seeing no real impact on your bottom line? …Struggling to translate your social media activity into actual sales and tangible business growth? Or unsure whether to focus on building a massive network (most connected) or a smaller, high-quality one (best connected)? Look. Many business owners fall into the trap of chasing l...

Let's be honest. Most business advice is a waste of time. It's either a 300-page book that should've been an email, or some guru rambling for hours to share a single, half-decent idea. If you're running an established online business—DTC, SaaS, whatever—you don't have time for that. You're past the startup grind. You're making money. But you've hit a ceiling. A plateau. And you're looking for the...