James Farnfield
The Everyday Founder
Welcome to the everyday founder podcast with James Farnfield 👋🏽 James chats with everyday founders and ask them questions across a range of serious and lighthearted topics. It’s time that we celebrate those everyday founders doing incredible things. Celebrating their successes, learning from their journey and supporting their future. Enjoy 🚀 Hosted on Acast. See acast.com/privacy for more information.
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How She Turned a Crowded Tube Ride into a Deep Tech Startup (and Nearly Lost It All) | Dash Tabor 20.11.2025 48:31
What if your business could predict the future — even with barely any data? In this episode, I sit down with Dash Tabor, founder and CEO of TUBR, a predictive analytics platform turning small data into big insights. Dash started TUBR after one too many packed Tube rides in London — and ended up building a deep-tech company using a physics-based machine learning engine that helps small businesses f...
He Sold His Startup to Twitter. Now He’s Building AI That Codes | Tomas Halgas 13.11.2025 1:02:44
In this episode of The Everyday Founder, James sits down with Tomas Helgaš, founder and CEO of Sutro — the AI platform that turns a single text prompt into a full production-ready app. Before Sutro, Tomas worked at Facebook (helping power the “People You May Know” feature), then went on to build and sell Sphere to Twitter after raising $30M. Now, he’s back for round two — building Sutro to change...
She Quit Her Oxford PhD to Build an AI Company Tackling Bias in Hiring | Riham Satti 23.10.2025 51:16
Riham Satti was on track for a life in academia — Oxford PhD, research papers, professorship. Then she met her co-founder, built an app to get him a job at Microsoft, and accidentally uncovered a billion-dollar problem: human bias in recruitment. Today, she’s the CEO and co-founder of MeVitae, an AI platform using neuroscience and data to make hiring fairer and faster. In this episode, we go deep...
The Future of Real-World Asset Tokenization Explained Simply | Florian Ehrbar 02.10.2025 49:21
Florian Ehrbar, founder of OnchainLabs, went from calling time on a failing consulting gig… to convincing the investor to back a new team and a new idea: connecting real-world assets (skis, classic cars, gold - even trees) to the blockchain with actual utility. We get into radical candour, building “Wallet 2” that feels like email (not MetaMask), no-code tokenization, raising private capital, and...
From RAF Pilot to Deep Tech Founder: Building the Trust Layer for Autonomy at SAIF | Kyle Thomas 25.09.2025 1:03:55
Former RAF pilot turned deep-tech founder, Kyle Thomas is building SAIF Autonomy—the “application firewall” for autonomous systems. We get into embodied AI vs deterministic autonomy, what it takes to certify and deploy robots in the real world, the UK vs US VC mindset, nearly running out of cash (with £22 left in the bank), and why veterans often thrive in startups. What's in the episode: - Embodi...
How This Exited Founder Raised $1.5M from 66 Angels to Launch Insurtech Loxa | Jamie Hamer 11.09.2025 58:56
What does it take to raise $1.5M from 66 angels across 400 meetings? Jamie Hamer, CEO of Loxa and founder of React News (acquired by Green Street), shares the unfiltered reality. From walking away from a £150k salary to making 30 cold calls a day, Jamie is building one of the most ambitious insurtechs in the UK—backed not by VCs, but by a cap table stacked with mission-aligned angels. In this epis...
From GoDaddy & WeWork to CEO of Epignosis: Scaling Learning for 22M People Globally | Nikhil Arora 28.08.2025 59:32
Nikhil Arora has built a career at the intersection of leadership, global growth, and purposeful impact. Today, he’s the CEO of Epignosis, the company behind TalentLMS, serving 22M+ learners across 160 countries. But his story stretches far beyond EdTech. From helping build Kazakhstan’s first stock exchange, to leading international growth at GoDaddy, scaling Intuit in India, and launching WeWork...
Scaling from Idea to 120+ People at Legal Tech AI startup - Juro | Richard Mabey 21.08.2025 1:08:33
Richard Mabey left a comfortable career as a corporate lawyer at Freshfields to launch Juro, the all-in-one contract platform now trusted by Deliveroo, Cazoo, and hundreds of fast-scaling businesses. Since then, Juro has raised $38M+, grown to a team of 120+, and positioned itself at the forefront of AI-enabled legal tech. In this episode of The Everyday Founder, Richard shares: - Why he walked aw...
What Happens When Your Startup Fails - And Your Name Is on the Door | Cecily Motley 14.08.2025 1:00:37
In this episode, I sit down with Cecily Motley — founder of Harriet and previously the CEO of Motley, a direct-to-consumer jewellery brand that raised millions before collapsing in the wake of Apple’s privacy update. We talk about the emotional toll of shutting down a business with your name on the door, the lessons she brought into building a venture-scale B2B company, and how she's leading a sta...
Why This Founder Left a $160M Startup to Fix Supply Chains with AI | Cedrik Hoffmann 07.08.2025 56:46
Why This Founder Left a $160M Startup to Fix Supply Chains with AI Cedrik Hoffmann is the co-founder & CEO of Ameeba, a startup bringing AI-powered intelligence to supply chain operations. Before that, he scaled and exited Valoreo — a $160M VC-backed roll-up of consumer brands across Latin America. In this conversation, Cedrik shares the raw truth of leaving high-paid jobs, building in overloo...
From £0 to £9M Booked in Two Years – The Cold Call Comeback | Greg Freeman 31.07.2025 1:03:14
From £0 to £9M Booked in Two Years – The Cold Call Comeback | Greg Freeman, Data Literacy Academy On this episode of The Everyday Founder , I sat down with Greg Freeman, founder of Data Literacy Academy. From selling nightclub tickets in uni to building a 7-figure enterprise training platform, Greg’s story is packed with real, tactical advice for founders on the front line. We break down the early...
The Secret Language of Leaders: Five Voices That Build Empires | Steve Cockram 24.07.2025 1:18:40
What does it take to stay relevant as the world changes around you? In this powerful episode, I sit down with Steve Cockram — co-founder of GiANT and co-author of Five Voices — to explore how leadership is evolving in the digital age. From delivering a keynote in Abu Dhabi (after Bill Clinton and Bill Gates!) to building a leadership platform used by 250k+ people, Steve unpacks his journey with ra...
From Startup Struggles to Successful Exits: The Entrepreneur’s Guide to Winning Big | Jordan Schlipf 27.02.2025 1:26:33
Entrepreneurship isn’t just about raising VC money—it's about playing your own game. In this episode of Everyday Founder, Jordan Schlipf, co-founder of Rainmaking and Startup Bootcamp, shares the highs and lows of his entrepreneurial journey, from bootstrapping businesses to scaling and exiting a consulting firm to Bain & Company. 🚀 We dive deep into startup failures, venture building, risk d...
Finding the Right Co-Founder, Scaling a Startup & Building a Unicorn from Scratch | Andrew Humphries 20.02.2025 59:00
On this episode of Everyday Founder we sit down with serial entrepreneur Andrew Humphries, formerly of The Bakery. Andrew shares his insights on building and scaling businesses, finding the right co-founder, securing funding, and navigating the challenges of entrepreneurship. With a track record that includes leading sales at Adeptra (sold for $135M), advising the UK government on tech talent, and...
The crazy story of this former teacher who has raised over $10M scaling his AI HR SaaS | Anton Boner 13.02.2025 55:46
In this episode of Everyday Founder, we sit down with Anton Boner, CEO & Founder of Screenloop, the first AI-powered applicant tracking system (ATS) with an auto-generated scorecard. Anton shares his incredible journey—from being a high school teacher to climbing the ranks at Stack Overflow (promoted 7 times in 8 years!) to launching a venture-backed SaaS startup that’s redefining hiring and r...
How This Founder Went From Retail Manager to Building an AI Startup & Raised ÂŁ2M | Martin Mason 06.02.2025 1:18:01
Ever wondered how someone goes from working as a Floor Manager at Halfords to raising ÂŁ2M for an AI startup? In this episode of The Everyday Founder Podcast, Martin Mason, CEO of Talent Mapper, shares his unconventional journey, from retail and HR to building a high-growth HR tech company. We dive deep into: âś… The struggles of fundraising (and why it's a nightmare) âś… How Talent Mapper landed ent...
From Failed Startup to $500K Raise: The Future of Sustainability Consulting | Nick Valenzia 30.01.2025 47:12
In this episode of Everyday Founder , we sit down with Nick Valenzia , co-founder of Leafr , a London-based platform transforming sustainability consulting. Leafr connects mid-market businesses with top-tier climate and ESG consultants, offering expert solutions at a fraction of traditional consulting costs. 🚀 Key Takeaways from This Episode: ✅ The rising demand for sustainability expertise in b...
This Founder Raised $10M Without a Tech Background in 5 Years | Olga Dogadkina 23.01.2025 50:20
What if you could build a tech empire without writing a single line of code? 🚀 In this episode of The Everyday Founder, Olga Dogadkina, Founder & CEO of Emperia, shares her journey of turning an ambitious idea into a multi-million-dollar business. From partnering with global brands like Walmart, Bloomingdale's, and L'Occitane to raising $10 million in funding, Olga proves that success isn’t j...
Are Dua Lipa, Coldplay and Ed Sheeran costing creators $millions in Licensing Fees? | Paul Sampson 16.01.2025 58:32
🎵 What if you could use your favourite chart-topping songs legally in your YouTube videos? In this episode of The Everyday Founder, we dive into the future of music licensing with Paul Sampson, Founder & CEO of Lickd. Paul shares his incredible journey in creating a groundbreaking platform that makes mainstream music accessible for content creators while navigating the complex world of copyri...
This 23 Year Old Founder is Fixing the Broken Graduate Job Market with Content | Peter Wood 09.01.2025 1:00:10
Ever wondered how fresh graduates can successfully transition into the professional world? In this episode of The Everyday Founder Podcast, we sit down with Peter Wood, the inspiring CEO and founder of The Graduate Guide. Peter shares his journey from a recent UCL graduate to a full-time entrepreneur reshaping early career opportunities through community, storytelling, and innovation. We dive into...
Her entire business got shattered by COVID, she pivoted and exited within 4 years | Bilyana Freye 19.12.2024 44:54
Bilyana Freye, Co-founder of Orbiit.ai, on Building AI-powered Connections, Pivots, and Acquisitions In this episode of Everyday Founder, Bilyana Freye, co-founder and CEO of Orbiit.ai, shares her entrepreneurial journey—from launching a job-shadowing startup, navigating a pandemic-induced pivot to AI-powered 1:1 connections, raising venture capital, and ultimately leading Orbiit to a successful a...
How this Founder Built a 7-Figure Business by 23 – From Agency to SaaS | Leo Rogers 12.12.2024 59:55
Discover the entrepreneurial journey of Leo Rogers, the founder of Solace Digital and Curvo.ai, in this in-depth interview. From building computers at 16 to scaling a seven-figure agency and launching a SaaS startup, Leo shares his insights, challenges, and strategies for success. Learn about his experiences with AI, venture funding, and the importance of persistence in business. Don't miss this i...
From Rugby Fields to Billion-Dollar Boardrooms: Meet the Founder Behind Monitise | Alastair Lukies CBE 05.12.2024 56:47
From Rugby Fields to Billion-Dollar Boardrooms: Meet the Founder Behind Monitise and More! Discover the journey of an extraordinary entrepreneur who transformed a professional rugby career into the founding of multiple successful businesses, including Monitise and Pollinate. Hear about the challenges of navigating the world of startups, the importance of sales, and the value of camaraderie and tea...
This founder went from big corporate, to solo-consultancy, to VC-backed tech platform | MG Gurbaxani 11.04.2024 46:20
MG Gurbaxani started his career in the San Francisco start-up tech scene. Many learnings shared from across the pond, how getting laid off stimulated the entrepreneurial bug, and finding partners for the journey. 00:00 - Start 01:52 - Introduction to Cuvama 03:02 - Why did MG move away from a profitable consultancy model 05:00 - Did MG always plan to build tech 07:06 - Was it natural to step into...
Advising the UK Government at age 18 to pioneering mental health tech by 25 | Sophia Parvizi-Wayne 04.04.2024 41:02
Guest: Sophia Parvizi-Wayne from Kanjo Health LinkedIn: in/sophia-pw/ Sophia was diagnosed with Anorexia at age 15 after the loss of her friend. Before long she was on the front cover of media publications, leading nationwide mental health campaigns and advising governments. Fast forward a number of years and she is using her business and personal experience to provide clinicians with the data to...
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