The Embodied CEO

Today, I have the great honor of introducing you to my right-hand woman: Alex Beesting. Alex keeps me focused, grounded, and always growing in this business, but honestly, I don’t have a ton of advice for how I originally found her. It was just meant to be. So, this episode is not one about finding your perfect employee… It’s about the joy and ease you can have in your business when you finally do...

At some point, we all get this idea in our head about what it means to be good at sales. It probably looks like being forceful, pushy, and maybe even a little exploitative. And those are all reasons that women entrepreneurs tend to shy away from sales, to their detriment. Jac White is here to turn that idea of sales on its head. Jac is the master of what she calls “relationship sales” and she beli...

In this online world, it feels like everyone is selling something. Salesy copy is everywhere, and we can sniff it out from a mile away at this point. So… how do you write copy that sounds interesting, authentic, and not just like another money-grab that gives people the ick? In this episode, Erin Morris is here to set us straight on what makes good copy, why so many of us are missing the mark and...

Does this sound like you: When you were younger, you realized that in order to fit in, you had to hide or smooth out parts of yourself. You had to push down who you really are and how you really want to be, in order to get approval from your peers. And as you grew older, that habit kept showing up in your life.  But now? Now you’re tired. You just want to be known and seen and accepted for who you...

Julia Rohrbach might not fit the mold of a “typical” entrepreneur. She’s not strictly regimented in all areas of her life. She’s not obsessed with her month to month numbers. And she didn’t leave an unfulfilling career for more freedom and flexibility. She’s been an entrepreneur since the very beginning, when she decided to see if she could “make it work” in a photography career, and she’s been ma...

When I was younger, the idea of being in my 40s felt so old. But I just turned 45, and as it turns out, it’s the best time of my life and still getting better. I have so much more wisdom now, and I’m so much more settled than I was even a decade ago. Looking back, there are things I would do differently and think about differently, if only I had known what I know now. So today, I’m sharing 45 of t...

Andrea didn’t have the most conventional entry into the business world. But after getting her degree in Fine Arts with a minor in entrepreneurship, she’s been able to look at business as another act of creation – one that’s allowed her to remake her career and business as needed as she builds her life and business around the demands of motherhood. In this episode, Andrea shares her educational his...

Earlier this year, I was on a trip that was supposed to be fun. It was supposed to be what I wanted. But I was miserable, and it wasn’t just about the trip. I’ve been having revelations lately, about my life and my business and how I want to experience both… or maybe more specifically, how I don’t. I don’t want to just go through the motions. I don’t want to just make an income without feeling lik...

Today, I have one of my favorite people on the podcast, my mentee and the other coach at Screen Nutrition , Rachel Leach. Rachel is so passionate, thoughtful, and hard-working, but our relationship isn’t just about business. We’ve been able to help each other grow in different ways in the last three years. In this episode, Rachel and I reminisce about how she joined Screen Nutrition. She discusses...

When I look back, the only regret I have in my career is that I didn’t jump into entrepreneurship sooner. Yes, at the time it was scary, and it was hard, and I did make mistakes. But I’d do it all over again in a second.  So, if you’re sitting back, mulling over the questions: should I try entrepreneurship, and when is the time to jump in? The time is now, friends. And to get you started, I’m shar...

This is not an episode about having it all when it comes to running a business while being a mom. I’m not going to give you platitudes or tell you I have all the hacks to make things easy and smooth, because here is the cold, hard truth: Being an entrepreneur and a mom at the same time is really, really hard. But it’s still one of the best things I’ve ever done. In today’s episode, I’m breaking do...

Today’s conversation is not about taxes. Sure, we’ll talk about tax strategy and how life-changing it can be to have a good one. But this is a conversation about how diving into entrepreneurship (via a tax strategy firm) changed the life of one woman’s family… and every person she works with. In this episode, we have the amazing Barbara Shreihans on the podcast. She shares everything from her insp...

Are you sick of the coaching space on Instagram? The consensus seems to be a resounding “yes”. For the past several years, social media has been saturated with people who deem themselves “business coaches” without ever having actually run a true business. And, you might’ve noticed, they charge upwards of tens of thousands dollars simply to be in their presence rather than provide real, tangible bu...

Back by popular demand, we have a very special guest on the podcast – my husband, Christian Screen. Christian has nearly 25 years of entrepreneurial experience, and he’s graciously sharing the many lessons he’s learned along the way, including how he thinks about business differently now than when he started out, why setting your own standards of success are so important, and how to sell by focusi...

There are wildly successful entrepreneurs who all seem to share the same story: they had a great idea, then they did some things, and then they made a whole bunch of money. But what exactly is that middle piece? What did they actually do that took them from a simple idea to a thriving business? In today’s episode, I’m sharing my take on why establishing a brand is the crucial “in-between” piece th...

Here’s a question: Would you find some land, build and furnish an entire building on it, and set up a business and create revenue from that location WITHOUT having the legal rights set up to occupy that space, knowing that at any time, someone could come and rent or buy that space out from under you?  Of course not! That sounds crazy, right? But, you might just be doing that with your intellectual...

Are you ready to make more money in 2024? As entrepreneurs, it’s essential that we continue to grow and evolve from one year to the next (and not just for the sake of making more money!). I’m talking about being so intentional and strategic with your goals that you’re able to earn more with less effort, affording you the financial and time freedom that inspired you to start your business in the fi...

When you step into your full embodiment as a CEO and coach, you’re going to show up in a unique way that is totally you and that can’t be imitated. That being said, the more original your messaging, the more people are going to want—and try to—copy you. In today’s episode, I’m talking about leading with integrity, embracing the “competition,” and confidently stepping into your power and uniqueness...

I had a call with Alex, my ops manager, this week and it inspired me to make some shifts in my business that will lead to long term growth and revenue. I’m willing to put the work and the money in up front to see it pay off for me down the road in the future. If you’re still living month to month chasing immediate cash, you have to think bigger, my friends.  In today’s episode, I’m sharing why you...

Humans are naturally wired to resist change. That’s why, when we’re in a place that feels safe and comfortable, it can feel incredibly challenging to move (even if it’s in our best interest). As someone who has had 18 different addresses in her lifetime, and even lived across the pond, I can attest that this exact concept has applied equally to my experience as an entrepreneur. In today’s episode,...

As coaches and entrepreneurs, we can often tell ourselves that we’re not creative. We’re not making art or directing plays. But that doesn’t mean we’re not creative. Our creativity lies in thought leadership and expertise and it’s extremely valuable. The same guidance that you offer your clients is a message that you can also share with the world in the form of a book. Before you get turned off by...

It’s important to have your ducks in a row as a business owner. Sometimes in the excitement of starting our businesses, we tend to postpone (or skip, gasp!) the legal work that we need to protect ourselves. But it’s a step you can’t overlook! And I’m just going to say it, the DIY method when it comes to legally binding contracts and NDAs and other forms is not going to cut it. You’re an expert in...

There are times to be shouting from the rooftops about your business and doing all the things, and then there are times to be introspective and analytical about your business. You need the space to assess whether or not something is working, whether it’s profitable, and whether it brings you joy. If you find yourself getting resentful about certain aspects of your business, it’s really okay to mak...

If you’ve never joined a mastermind, you are missing a big opportunity to grow your business in leaps and bounds. Working with a business mentor or coach can really help you see where you are stuck in your business and what you need to change. Yes, we all want to make money as business owners, but we also want the freedom to pursue our passions. It’s a balance that isn’t always easy to find, but y...

As women, we often are the caretakers of everyone else’s needs and desires. We get stuck in a box, only being able to do certain things or follow certain paths. But as CEOs, we’ve got to change that mindset. We’ve got to break out of the box and chase after our dreams.  In today’s episode, I’m chatting with Kristine Schwartz, an offer coach for women entrepreneurs. Kristine shares about how women...