The DTC Insider

In this episode of The DTC Insider, Brian Roisentul sits down with Jordan West, Founder of Social Commerce Club to break down the TikTok Shop growth playbook, from building creator relationships to measuring its impact across DTC, Amazon, and retail. Jordan shares his journey from building and acquiring e-commerce brands to going all in on TikTok Shop. He explains why brands need to win over creat...

In this episode of The DTC Insider, Brian Roisentul sits down with Julia Garyfallou Northcraft, Senior Director of Marketing and Sales at Timeless Skin Care , to discuss the decisions behind running a fully bootstrapped skincare brand selling in more than 85 countries across DTC, marketplaces, and retail. Julia shares how growing up in her family’s business in Greece shaped her approach to marketi...

In this episode of The DTC Insider, Brian Roisentul sits down with Summer Harris, co-founder of Baby Bling , to discuss how handmade headbands for her daughter became a brand sold at Nordstrom, Von Maur, and hundreds of specialty stores across the U.S. Summer shares how the business started in 2005, from selling through a local children’s boutique to finding sales representatives who helped introd...

In this episode of The DTC Insider, Brian Roisentul sits down with Brittany Tomkiewicz, VP of Marketing at Kate McLeod , to discuss how the brand approaches growth across customer acquisition, creators, paid media, DTC, and major retail partners including Sephora, Nordstrom, Anthropologie, Goop, and boutiques across the U.S. Brittany shares how nearly 15 years in marketing have shaped the way she...

In this episode of The DTC Insider, Brian Roisentul sits down with Elisabeth Crossley-Wright, founder of With Love Darling , to discuss her unconventional path from serving in the Danish army and deploying on nato missions to building a jewelry brand centered around storytelling, purpose, and creating meaningful impact. Elisabeth shares how joining the army at 19 and spending five years pushing he...

In this episode of The DTC Insider, Brian Roisentul sits down with Nick Sanetra, Director of Marketing at Clove , to discuss how the brand is rethinking customer acquisition, creative strategy, and profitability while staying focused on the fundamentals of understanding its customers. Nick shares his journey from ad tech and agencies to the brand side, and how that experience shaped the way he thi...

In this episode of The DTC Insider, Brian Roisentul sits down with Mary McMahan, Brand Marketing Manager at WithSimplicity , to discuss how a small clean beauty brand grew by staying resourceful, building genuine relationships, and putting community at the center of its marketing. Mary shares how she joined WithSimplicity in 2019 as the brand's sole marketer, working with a limited budget whil...

In this episode of The DTC Insider, Brian Roisentul sits down with Arin Schultz, Chief Growth Officer at Naturepedic , to discuss the key decisions that helped the brand triple its revenue in just five years. Arin shares how Naturepedic evolved from its wholesale roots into a growing omnichannel brand, while explaining how influencer marketing, physical retail, and a willingness to continuously re...

In this episode of The DTC Insider, Brian Roisentul sits down with Jake Karls, Co-Founder & Rainmaker of Mid-Day Squares, to discuss what it really takes to build a brand people genuinely connect with. Jake shares the journey of building Mid-Day Squares from a condo kitchen into one of the most recognizable brands in CPG, while explaining why authenticity, storytelling, and human connection ha...

In this episode of The DTC Insider, Brian Roisentul sits down with Josh Sprague, founder of Orange Mud , Seven Clay, and Anvil & Acre , to discuss what it really takes to build and grow successful DTC brands in an ecommerce landscape that never stops evolving. Josh shares the lessons he's learned after launching three companies across different eras of ecommerce, explaining why strong busi...

In this episode of The DTC Insider, Brian Roisentul sits down with Arshad Bahl, founder of Amrita , to discuss what it really takes to build a profitable DTC brand in an industry obsessed with growth at all costs. Arshad shares how the CPG landscape has changed over the last decade, why venture capital has shifted the priorities of many founders, and why he believes profitability, customer retenti...

In this episode of The DTC Insider, Brian Roisentul sits down with Samuel Goodman, co-founder of Cheeky , to talk about what it really takes to build and scale a DTC brand from scratch. From starting with no background in dentistry to becoming the largest custom night guard company in the US, Samuel shares how they identified a real problem, validated it through hundreds of customer calls, and bui...

In this episode of The DTC Insider, Brian Roisentul sits down with Lekha Vyas, founder of SynQ Wellness , to talk about one of the most talked about trends in health right now: GLP-1 and what comes next. From her background leading brands at companies like L’Oréal and Estée Lauder to building a new category in wellness, Lekha shares how she’s developing a plant-based alternative to GLP-1 drugs, de...

In this episode of The DTC Insider, Brian Roisentul sits down with Lauren DeCarli, founder of Paneros Clothing , to talk about what’s actually working for brands today. From customer acquisition in an increasingly expensive landscape to why authenticity is outperforming polished content, Lauren shares how brands can stand out by building real connections with their audience. They also dive into re...

In this episode of The DTC Insider, Brian Roisentul shares essential strategies for e-commerce brands to scale efficiently in Q2, focusing on avoiding common mistakes in planning, customer acquisition, and marketing funnel structure. Learn how to leverage data, optimize messaging, and understand the customer journey for sustained growth. --This episode is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠BSR⁠...

In this episode of The DTC Insider, Brian Roisentul sits down with Anthony Morgan, co-founder and CEO of Enavi , a CRO agency working with 8 and 9-figure Shopify brands. Anthony breaks down why most brands misdiagnose their performance issues, how the on-site experience is often the most neglected part of the funnel, and why landing pages are frequently used as a band-aid instead of fixing the rea...

In this episode of The DTC Insider, Brian Roisentul sits down with Taylor Artman, co-founder and CEO of Surf & Turf Golf , a golf and lifestyle brand that began as a social club among professional golfers in Southern California. Taylor shares how the brand evolved from a tight-knit community into a growing e-commerce business, the lessons he’s learned after more than a decade as a founder, and...

What happens when you turn a passion project into a brand built around a niche community? In this episode, Brian Roisentul sits down with Claire Wolfson, co-founder of Bean Goods , a playful e-commerce brand inspired entirely by wiener dogs. Claire shares the journey from launching the brand in 2011 as a side project while working full-time design jobs, to building a loyal community and scaling th...

Meta advertising has changed, and most advertisers are still optimizing like it’s 2019. In this episode of The DTC Insider Podcast , Brian Roisentul sits down with Meta ads expert Jon Loomer for his fourth appearance on the show to unpack what’s really happening inside Meta in 2026. Check it out! -- This episode is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠BSR⁠⁠⁠⁠⁠⁠⁠ . ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠BSR⁠⁠⁠⁠⁠⁠⁠   helps 7...

What does it take to turn a simple idea into an award-winning fitness brand? In this episode, Brian Roisentul sits down with Sabrina Wescott, Head of Marketing and Customer Service at MAXPRO to unpack the journey from early bootstrapping to winning a CES Innovation Award and partnering with Shaquille O’Neal. This episode is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠BSR⁠⁠⁠⁠⁠⁠ . ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠BSR⁠⁠⁠⁠⁠⁠   he...

Ecommerce has gone through multiple seismic shifts over the past five years: from the “money printing” Meta era to iOS14, rising CAC, tariffs, and now the early stages of agentic commerce. In this episode, Brian Roisentul sits down for the third time with Neal Goyal , SVP at PostPilot , to break down the evolution of ecommerce year by year, and what brands must do to survive 2026 and beyond. If yo...

In this episode of The DTC Insider, Brian Roisentul sits down Jay Kinney, founder of WhyBars , a superfood snack brand built on ancient nutrition and unstoppable persistence. From sleeping in his car to landing on the shelves of Whole Foods and Kroger, Jay’s story is one of grit, creativity, and relentless optimism. We discussed: The origin story of WhyBars and its roots in ancient nutrition Jay’s...

In this episode of The DTC Insider , Brian Roisentul sits down with Dr. Christine Colamonico, co-founder of Jope (Joy of Pets). Jope is a science-backed pet supplement brand created by two veterinarians on a mission to improve animal health. We discussed: The origin story of Jope and how her dog inspired the brand Transitioning from veterinary practice to entrepreneurship Building a science-backed...

In this episode of The DTC Insider , Brian Roisentul breaks down a simple but powerful way to find your next growth opportunities, by identifying your empty buckets. Instead of chasing the next Meta or Google Ads playbook, he explains how to zoom out and look at your business through a strategic lens We discusssed: Why 7–8 figure brands hit plateaus and struggle to scale The Kodak story and what i...

In this episode of The DTC Insider , Brian Roisentul shares a personal reflection sparked by an interview with a former Disney executive, one that challenged the traditional idea of “being the best”. We discusssed: Lessons from a former Disney executive on vision and success The difference between being “the best” and being “the happiest” Why your vision doesn’t always have to involve being #1 Def...