The Directors

On this episode of The Directors, Cooper sits down with Iram Leon, the race director for the Austin Runners Club, who manages the Zilker Relays, the Decker Challenge, and the Daisy Dash—three of Austin's most iconic events. During the chat, Iram shares how he first got involved in race directing, the unique challenges associated with managing a 1,800-person relay race, and Zilker became cemented a...

What does it take to organize a 400-mile unsupported bikepacking race through some of the most unforgiving terrain in the country? In this episode, we sit down with Andrew Onermaa, the mastermind and race director behind Doom, an epic self-supported bikepacking race through the Ozarks. Andrew takes us behind the scenes of the event's history, the inspiration behind the Doom documentary, and the br...

In this episode, we sit down with Cliff Simanski , the founder of GP-81 , to go behind the scenes of one of the country’s most respected climbing gyms. While the broader industry pivots toward "fitness-center" models and mass-market appeal, Cliff has doubled down on a business built specifically for the dedicated climber. We dive into the history of the gym, the risky but rewarding business model...

Formula 1 promised Las Vegas a billion-dollar windfall, but for the people who actually live and work in the valley, the reality looks more like a six-month traffic jam. In this episode, we chat with Alan Snel, founder of LVSportsbiz.com and a veteran LV sports reporter on why the most logistically challenging event in the world is leaving local residents and small businesses in the dust. Hosted o...

On this episode of The Directors , Cooper sits down with professional trail runner and race director Tim Tollefson , who leads Trail Fest and the Mammoth 200 . They discuss Tim’s first year managing a 200-mile race—the lessons learned, the logistical challenges, and what it takes to bring an event of that scale to life. The conversation also explores the origins of both Trail Fest and the Mammoth...

In this episode, Cooper and Dave catch up on the World Series, the NYC Marathon, and their bucket-list races—sharing stories about the best events they’ve experienced and what excites them most about future ones. They discuss what draws them to certain races—the history, the views, the community—and lay out a plan to attend new events together, using those experiences to gain fresh insights and in...

In this episode, Cooper sits down with Matias Saari, the race director of Alaska’s legendary Mount Marathon in Seward. They talk about Matias’s path to Alaska, the challenges of organizing a race in such a rugged setting, and the fascinating history behind this storied event. The conversation covers safety protocols for extreme mountain races, the essential role of community in keeping the traditi...

In this episode of the Director's Cooper chats with Finn Melanson , host of the Singletrack podcast, to talk about his journey into race directing and the evolving landscape of trail running. We dive into the growth of his podcast Singletrack , emerging trends in the sport , and the economic realities of producing ultra events . Finn also shares his thoughts on the rise of 200-mile races , new opp...

In this episode, Cooper Knowlton sits down with Cherie Yanek, the race director of the Burning Man 50K, to explore what it takes to organize an ultramarathon in one of the most unconventional settings on Earth. Cherie shares her journey from first-time burner to race director, offering insight into the logistics of building a course on the playa, managing unpredictable weather, and embracing the f...

In this conversation, Cooper Knowlton speaks with Michael Krajicek , founder of Atreyu Running , about his path to starting his own shoe company, the challenges of entering the footwear space, and the unique obstacles he faced along the way. Michael discusses the importance of running a business authentically—doing things your own way and not selling out. He also opens up about the difficult decis...

In this episode, Cooper Knowlton sits down with Jeff Merrill, president of Portland Track, to talk about the evolution of track and field and the role storytelling plays in growing the sport. They dig into the unique appeal of athletes like Josh Kerr, the importance of community engagement, and what it takes to make events sustainable. Jeff also shares lessons from his time with the Brooks Beasts...

In this episode, Cooper Knowlton sits down with Cole Townsend, writer of the Running Supply newsletter, which covers the intersection of running and fashion. They discuss the evolution of the newsletter, the rise of new running brands, and the cultural dynamics shaping running apparel. Cole also shares insights on emerging labels, how pricing influences consumer behavior, and the future trends in...

In this episode of The Directors , Cooper Knowlton talks with Cliff Bosley , the race director of the iconic BOLDERBoulder 10K . They discuss the race’s history and growth into one of the largest road races in the country, how BB elevates the professional races, and the challenges and innovations behind managing an event of this scale. Cliff also chats about how the team is preparing for the 50th...

In this episode, Cooper Knowlton sits down with Austin Lo and Victor Zeitoune, the creators of the $1 Ultra, an unsanctioned backyard-style ultra they launched in NYC earlier this summer. They break down how the race format works, including its innovative $1 buy-in and prize money structure, and share stories from race day, including how they dealt with the parks department without having a permit...

On this episode, Cooper sits down with Brooks Bash , founder of Earthy , who’s in the middle of one of the wildest challenges you can imagine: the Earthy 5000 . Brooks talks about what the first seven days have looked like, why he decided to take this on, where it’s headed, and the hurdles of trying to sell 5,000 bags of his product. It’s a quick conversation, but a wild ride—give it a listen. Hos...

In this episode, Cooper Knowlton interviews Chris Tolley, the man behind the Driveway Series in Austin, Texas. They discuss the unique aspects of the Driveway Series, including its location, race formats, and community engagement. Chris shares insights into the challenges of promoting cycling events, the barriers to entry for new participants, and the importance of sponsorship and community suppor...

On this episode of The Directors , Dave and Cooper sit down for a midyear review of the Trials of Miles business. From the best moments to the biggest flops, they reflect on what worked, what didn't and everything in-between. The conversation is candid, wide-ranging, and filled with behind-the-scenes insights into what it’s really like running an event company in the endurance space. They also loo...

On this episode of The Directors , Cooper sits down with Alison Wade, the voice behind Fast Women , the go-to newsletter and media platform covering women's distance running. They dive into how Fast Women got started, what it takes to build a business around a niche sport, and the realities of running an independent media company in today’s brand-driven landscape. The conversation also touches on...

On this episode of The Directors , Cooper sits down with Aron D’Souza, President of The Enhanced Games. They dive into what the first edition of the Enhanced Games will look like when it debuts in Las Vegas in 2026, explore the event’s unique business model, and discuss how the track and field competition will be structured. The conversation also covers how the Enhanced Games recruits athletes, it...

On this episode of The Directors , Cooper sits down with Ben Rosario, the former head coach of NAZ Elite and the current director of the Marathon Project, returning this December in Arizona. Ben takes us through the origins of the Marathon Project during the pandemic, why and how version two is taking shape, and how it fits into the bigger picture of pro running leading into the 2028 Olympic Trial...

On this episode of The Directors, Cooper sits down with Abram Dickerson, founder and director of Aspire Adventure Running. During the conversation they dive into Abraham's journey building Aspire and exploring how the company blends trail running with immersive backcountry experiences. The conversation also covers the unique challenges of leading multi-day running trips versus traditional races, t...

On this episode of The Directors , Cooper sits down with Peter Abraham — former CMO of the LA Marathon and founder of Abraham Content Marketing Studio. They talk about the All-American Rejects tour, what running can learn from the world of cycling, the future of livestreaming, the power of storytelling, and how events can better connect with their communities. It’s a wide-ranging conversation full...

On this episode of The Directors , Cooper sits down with John LaCroix , the founder and director of the Human Potential Race Series. John shares the origin story behind the series and his path into race directing, offering a unique perspective shaped by two decades in trail and ultrarunning. The conversation covers how the sport of ultrarunning has evolved—from a grassroots community to one increa...

In this episode, Cooper chats with David Grass, founder of Faces of Fitness Chicago, a two-day, festival-style event that brings together top studio classes, celebrity instructors, and an immersive wellness experience in the heart of Chicago. David shares the origin story of the festival — where the idea came from, what inspired it, and how it took shape. He also reflects on how the event has evol...

On this episode of The Directors, Cooper sits down with Dave Dressman, the Event Director of the GoPro Mountain Games. They dive into the origin story of this iconic multi-sport festival and the immense challenge of managing 11 adventure sport disciplines and over 30 competitions—including kayaking, running, slackline, DockDogs, rafting, SUP’ing, mountain and road cycling, climbing, fishing, disc...