The Digital Boost Podcast

If the thought of filming short-form video makes you want to hide, this one is for you. We sat down with the brilliant Emma York, founder of Fresh Approach Digital, to talk about how she mastered the art of "unpolished" video (and how you can too!).   Emma’s secret? She traded perfectionism for a mug of tea and a walk. 🚶‍♀️☕   Here are 5 pillars to help you stop overthinking and start filming: 1...

Stop throwing content at the wall and hoping it sticks!   If your social media feels like a "time-suck," here is a 3-step framework to pivot toward conversion: 🌟 1. The Power of "One": Stop trying to conquer TikTok, Instagram, and LinkedIn all at once. If your ideal clients are here on LinkedIn, master this platform first. Quality engagement on one channel beats "filler content" on five. 🌟 2. Co...

If you feel like you’re drowning in marketing advice, listen up. 👂 Most founders are overwhelmed because they think they have to do everything - emails, SEO, every social platform. It’s a recipe for burnout.   Here are 3 ways to cut through the noise: First, claim your Google Business Profile. It’s free real estate that verifies you’re a real business. One mentee actually stopped all paid ads bec...

Many founders believe that a high-converting website requires custom-built code and expensive "bells and whistles." But as Gary Watts (Founder of Eastnole) discovered, that’s often the fastest route to burnout and zero sales. Gary’s "disastrous" start with open-format platforms taught him a valuable lesson: The best websites are built on simplicity and data. By following three core principles, Gar...

How AI boosted Cath's sales by 20% in just 6 months 🚀   👋 Meet Cath, founder of CDS Printer Solutions and Digital Boost mentee! We had the pleasure of interviewing her last year to hear how she was using AI in her business.   Like many founders, Cath was initially intimidated by AI. But after a mentor asked Cath how she was using AI, and Cath couldn't answer, she knew she was missing a trick by...