The Content Crowd

Some of the most powerful content ever created was never meant to go viral. It was just someone telling the truth. That is the thread running through Trevor Grimes 's conversation with Joshua Harrell , Chief Revenue Officer at Worldvia Travel Network , a host agency supporting thousands of travel entrepreneurs across the United States. Joshua opens up about the moment that changed how he thinks ab...

Most marketers are told to pick a lane. Adam Sockel has built a career doing the opposite, and the results speak for themselves. That is the mindset Trevor Grimes unpacks with Adam Sockel, VP of Marketing at Share Your Genius, a content agency that turns a single podcast recording into a full content engine for B2B brands. ㅤ Adam opens up about the reality of podcasting that most people get wrong...

Turning a hobby into a full-time career often strips away the glamour. You get to "do the dang thing," but you also lose your creative outlet. That is the reality Trevor Grimes explores with Kaleigh Schouten , a creative who transitioned from 12-hour days as a construction engineer to a full-time wedding photographer. ㅤ Kaleigh opens up about the friction of monetizing art. She explains how the "...

You can have a million followers on TikTok and still play to an empty room. Trevor Grimes talks to Wanda Wesolowski about the reality of building a career versus chasing a viral moment. Wanda explains that if you can find 100 people who will always buy your record or merch, you have a sustainable career. She breaks down her approach to "physical" branding with the Wanda Van and why she refuses to...

What if your content isn't failing? It might just be unemployed. It lives online, but it doesn't have a job. It isn't creating conversations, leading to opportunities, or building toward anything specific. ㅤ That aimlessness is scary. It is also wasteful because it looks like you are doing everything right from the outside. You are consistent. You are showing up. Yet, you are left asking what it...

What was the reason that you kinda sucked at creating content in 2025? Not fear, not imposter syndrome or perfectionism, not a lack of confidence—just friction . The moment you finally have time to create, you sit down, and you don’t know what to work on. Doubt creates delay, delay creates guilt, guilt turns into avoidance, and suddenly weeks go by, and you haven’t even opened LinkedIn or Instagra...

Everything has to have a caveat. Every circumstance has to be accounted for. That’s the tension Trevor Grimes and Greg Toler keep coming back to: how to make content that actually matters, while still being practical, structured, and worth someone’s time. ㅤ Greg talks about shifting from managing content teams to actually writing again—and realizing how different that muscle is. Trevor shares how...

Why would we spend time recording audio and leave it there when you can easily turn on your camera and start? Trevor Grimes is here with Benji Block to talk about video podcasts, trust building, and feeling like you’re a “fly on the wall” while Trevor and Benji are talking. ㅤ Benji shares a simple content  strategy: record a full season every six months , plus  30 minutes once a month &...

Content that actually resonates starts with telling the whole truth about what you can and cannot do right now. In this conversation, Trevor Grimes sits down with Tylor Jones , Director of Digital Acquisition at SIB Fixed Cost Reduction and 3X demand gen leader, to talk through category busting content, flopped campaigns, and building something that really matters. ㅤ Tylor shares the long journey...

Free thing or paid thing? That tension sits at the center of this conversation about what makes content resonate and how to stop mimicking others and start making something that actually matters. Host Trevor Grimes and fellow marketer, content creator, and Scrappy ABMer Evan Cox walk through real examples of templates, guides, workshops, email sequences, and “ABM in a day” offers to figure out whe...

You block out time, sit down to batch content, open a blank document or camera app… and suddenly you’re deep diving on a Wikipedia page about soup spoons. That isn’t about talent. As Trevor Grimes says, creativity doesn’t die because you’re not talented. It dies because you sit down to create something and believe you have absolutely nothing to say yet. ㅤ In this solo episode of The Content Crowd...

Guest slumps, last-minute reschedules, and still hitting publish—this conversation gets real about what it takes to keep creating when plans fall through. Trevor Grimes (host of The Content Crowd ) sits down with colleague and fellow content creator Phil Pilalas to talk accountability, short solo episodes, and how a late-night recording turned into a 30-day content sprint. They compare “silly post...

The loop of consuming, doubting, and delaying ends when you flip the switch from consumer to creator . In this solo episode, Trevor Grimes shares how to think like a content creator before you have an audience—turning daily life into fuel for content and moving from “I can’t” to “what if I tried?” He lays out five mindset shifts that changed everything for him: quantity over clarity , inspiration...

No effort goes unnoticed. That’s the throughline as Trevor Grimes sits down with Wael Davis to talk confidence, being findable, and why social media should be fun. Wael shares how long-form writing on Substack, short-form on TikTok, and simple, strategic systems can help you stop mimicking others and start making something that truly matters. From “you do not have to be active on every single plat...

The polished “after” posts get all the attention—viral numbers, 100k followers in three months, a paid-off house from writing on LinkedIn. But as Trevor Grimes reminds us, that’s not the content people need most. What’s missing is the climb—the doubts, the no-likes posts, the awkward early experiments. ㅤ This week, Trevor pulls back the curtain on what he calls the messy middle . He shares why do...

Hitting “post” and watching your content flop is a feeling every creator, marketer, or founder knows too well. In this solo episode, Trevor Grimes breaks down why most content doesn’t connect — and what to do about it. ㅤ Drawing from his own messy middle of podcasting and content creation, Trevor shares the three silent killers of resonance: writing for everyone, teaching instead of showing, and...

Shifting careers isn’t always linear — sometimes it’s messy, surprising, and exactly what’s needed. Trevor Grimes sits down with Amanda Hall , Account Manager at Scrappy ABM, to unpack her journey from teaching every grade level imaginable to designing products at an edtech startup and eventually shaping sales content that actually worked. ㅤ Amanda shares how creating simple, problem-focused one-...

Content often stalls before it even begins—not because people lack talent, but because they don’t know what to say or how to start. In this solo episode, Trevor Grimes shares how interviewing yourself can unlock new ideas, create momentum, and shift the way you think about content. ㅤ Fresh off welcoming his second child and recording ahead of paternity leave, Trevor reflects on lessons he’s absor...

Consistency, not perfection, is what actually keeps content moving forward. In this conversation, host Trevor Grimes sits down with Briana Yates , Project Manager at Vers Creative , to talk about wrangling creatives, building trust with clients, and keeping projects on track without losing sight of the human side of the work. ㅤ Briana shares candid lessons from years of balancing account manageme...

Not every business breakthrough comes from creating more content. Sometimes it starts with a conversation. ㅤ In this episode, Trevor Grimes sits down with Erika Bryant , marketing strategist and business advisor at Piece of Cake Marketing, to talk about how genuine networking can drive business growth without relying on endless posts, blogs, or videos. Erika shares her “30 Coffees in 30 Days” met...

Why do so many marketing campaigns fall flat, even when the content is strong? Trevor Grimes sits down with Sydney Webber to answer that question through the lens of storytelling, distribution, and authenticity. Sydney, a B2B SaaS marketer specializing in Proptech at Venn, shares her unconventional path from ballroom dancing to leading marketing in the multifamily real estate tech space. ㅤ In thi...

Social media is your testing ground—flops vanish, wins multiply. Host Trevor Grimes sits down with LinkedIn devotee Kate Erwin (a self-described “I live on LinkedIn for a living” writer) to trade honest stories about content that lands—and the plenty that doesn’t. Kate moved from “typical content marketer” to guiding B2B tech brands and their executives on LinkedIn, armed with twelve years of writ...

What if you could bring the fun right where people already are—no need to chase trends, just deliver what they want? Jakob Eliason , co-founder of Pickleball Popups , shares how a mix of marketing strategy, bold execution, and relentless documentation transformed an idea into a traveling pickleball phenomenon. Hosted by Trevor Grimes , this episode dives into how Jakob and his team mastered the lo...

Tired of chasing busywork over real impact? In this episode, Trevor Grimes sits down with Justin Price , principal and founder of Vers Creative, to explore a more meaningful way to lead creative teams. Drawing on his experience serving world-changing faith-based organizations and integrating AI into marketing, Justin reveals why “productive, not busy” should be every leader’s mantra. You’ll learn...

How do you build brand trust when your audience isn’t even sure your founder is real? In this episode, host Trevor Grimes sits down with Hannah Green , the internal marketing lead behind Patient Care Marketing Pros and Nick the Marketer , to unpack what it really takes to grow authentic, long-game content in a niche industry like urgent care. Hannah shares what’s worked (a weekly podcast that clie...