The Colewherld Podcast

In this episode, Cole reflects on three key lessons he learned from his old content with Syd, emphasizing the role of psychology in creating impactful social media content. He discusses the importance of consistency and familiarity, building a sense of community and belonging for your audience, and leveraging colors and content style to enhance engagement. Cole also shares his gratitude for the po...

In this episode, Cole dives into the dark side of social media, revealing how algorithms manipulate thoughts, feelings, and behaviors to drive engagement. He discusses how TikTok’s AI determines user preferences through subtle patterns, often without explicit input. Cole also celebrates surpassing 200,000 listens on the podcast, expressing gratitude for the support and opportunities that have come...

In this episode, Cole emphasizes that there’s no shortcut to success, especially in building a social media presence. Sharing his journey from zero to over 6 million followers, he highlights the dedication and effort required to achieve long-term growth. Cole stresses the importance of measuring success over extended periods, citing Elon Musk’s visionary approach as an example. He also shares his...

In this episode, Cole discusses the impact of both positive and negative comments on influencers and their content. He explains why relying on positive feedback for motivation can be risky and encourages using comments as a tool to evaluate content while maintaining emotional control. Cole also shares exciting updates, including his upcoming book, Influencer Secrets: Consumer to Creator, and the e...

In this episode, Cole reveals the strategies that top influencers use to achieve success and shares lessons from his journey of growing a social media following to over six million. He emphasizes the shift from a consumer mindset to a creator mindset and introduces concepts like "inverted problem-solving" and the four keys to building a strong network. Cole highlights the power of building goodwil...

In this episode, Cole shares his journey from starting with zero followers to building a community of over six million across social media platforms and founding his influencer agency, OSSA. He discusses the importance of self-acceptance and recognizing that imperfections are part of being human. Cole also opens up about the challenges of transitioning content and its potential impact on engagemen...

In this episode, Cole dives into strategies for predicting the success of your content by analyzing past performance, understanding the TikTok algorithm, and observing audience reactions. He highlights the role of human behavior, strong emotions, and values alignment in driving engagement and virality. Cole explains how algorithms on platforms like TikTok, YouTube, and Instagram use past interacti...

In this episode, Cole reveals how he built a massive social media audience using principles of psychology and neuroscience. He explains the inner workings of TikTok’s algorithm, designed to keep users engaged by delivering content tailored to their preferences. Cole also dives into the role of dopamine and human behavior in creating content that keeps audiences coming back for more. He recommends...

In this episode, Cole dives into the dynamic relationship between friendships and social media, exploring how they influence and shape each other. He tackles the question of how many friends you truly need, emphasizing that quality matters far more than quantity. Surrounding yourself with people who align with your goals and aspirations is key, and social media can be a helpful tool in identifying...

In this episode, Cole explains why TikTok should be your primary focus, no matter where you are in your influencer journey. He highlights the platform’s unmatched organic reach, the potential of repurposing short-form content, and the lucrative revenue opportunities it provides. Sharing a personal story, Cole reveals how he earned $30,000 from a single video and gives insight into his various soci...

In this episode, Cole and Sydney Seigle dive into the contrast between social media and real life and how it has influenced their relationship. They reflect on how social media often presents a highlight reel while acknowledging the positive impact it’s had, including building a supportive community and inspiring others. Sharing their experiences in a long-distance relationship, they emphasize the...

In this episode, Cole shares his personal definition of goodwill and its connection to our instinctive sense of reciprocity. He reflects on his journey from a small following to building a successful platform, highlighting how consistently showing gratitude to his supporters has been key to his growth. Cole emphasizes the importance of authenticity and humility as your social media presence expand...

In this episode, Cole shares his insights on handling haters, naysayers, and negativity as an influencer with over six million followers. He explains how our minds assign meaning to others’ words and actions, and why we have the power to control how much weight we give them. Reflecting on his high school fitness journey, Cole shares how he turned criticism into motivation to fuel his passion. He e...

In this episode, Cole opens up about his relationship with Syd, sharing untold stories about how they first met on Omegle and his journey as a social media influencer. He highlights the importance of consistency in content creation and explains how what seems like luck in going viral is often the result of hard work and preparation. Cole also dives into the imperfections of relationships and the i...

In this episode, Cole breaks down three key reasons behind Andrew Tate’s rise to global influence and the lessons you can apply to your own social media journey. First, he highlights Tate’s unwavering consistency, showing how long-term success is built on accumulating small wins over time. Next, Cole discusses Tate’s deep understanding of human nature and emotional intelligence, which has fueled h...

In this episode, Cole shares an unfiltered look at his social media journey, from his insecure high school days to becoming a successful influencer with over six million followers. He reflects on his time as a high school soccer player, the identity struggles he faced after quitting, and how his first job at CutCo, a multi-level marketing company, helped him build confidence. Cole dives into the e...

In this episode, Cole dives into the mindset required to become a successful influencer, introducing the "we do have" model as a framework for achieving your goals. Using his own journey as an example, he emphasizes essential traits like discipline, focus, creativity, consistency, a willingness to fail, and passion. Cole highlights the power of a strong mindset, not only in influencing but in all...

In this episode, Cole explores the mindset and identity needed to succeed as a social media influencer, focusing on the Be. Do. Have. model. He explains how identifying key traits like discipline, focus, creativity, consistency, and passion, and aligning actions with these traits, can pave the way to achieving your goals. Cole shares his personal journey and highlights the importance of self-belie...

In this episode, Cole redefines creativity in social media, exploring how our perceptions can limit growth. Inspired by Austin Kleon’s Steal Like an Artist , he emphasizes that originality often stems from reshaping existing ideas. Sharing a personal story about learning to screen record with audio, Cole highlights the importance of adapting and building on others’ techniques. He delves into the b...

Welcome to the first episode of Influencer Secrets ! I’m Cole Gonzales, a social media influencer with six million followers and founder of OSSA, an Influencer Agency. In this episode, I’m sharing three essential tips for finding success on social media. First, post consistently—you can’t grow an audience if you’re not visible. Second, pay attention to trends and build your brand around content th...