The CEO Mastery Show

Do you wonder why some companies thrive magnificently while others struggle to keep afloat? We pulled a hot seat recording from our late great founder Chet Holmes talking about: -The Formula for Repeatable Success: It’s not about one-off victories; it’s about creating a system that yields success time and time again. -The Critical Mistake to Avoid: Learn about the colossal error that many business...

We’ve released over 190 podcast episodes to date, and this episode with Tom Schaff is in my top 3 favorites of all time. If you… hate cold calling, If you’re nervous about how to reach out to cold prospects, If you have a dream client and you don’t know what to do to get their attention… Watch this episode with Tom to get some ideas of the entertaining things you can do to stand out amongst a sea...

Are you finding yourself caught up in the relentless price wars, struggling to break free from your competitors? Jack Ma, the visionary founder of Alibaba, once said, "Never, ever compete on prices, instead, compete on services and innovation." In this exclusive episode, I break down the strategies and show you exactly how we soared to a staggering 63.5% increase in sales for the Core St...

Ever feel like you're being labeled as just another "salesperson"? Chet Holmes, author of The Ultimate Sales Machine, certainly did and refused to be confined by just that stereotype. This is the reason why he created groundbreaking strategies like the Dream 100 and Core Story. Instead of the typical pushy sales tactics, he believed in leading with education and market data to establ...

Raising children in today's fast-paced world is no easy feat. 76% of parents feel it’s harder to be a parent now than before… As the holidays are here and we spend more time with family, I decided to share something close to my heart. This week’s special podcast guest is my brother Jordan, someone I’ve been trying to bribe for years to come on with me! Our father, Chet Holmes, originally wrote...

Did you know that a staggering 77% of individuals in the workplace have experienced burnout at some point in their careers? And when you have burnout, you're 63% more likely to take a sick day and you're 2.6 times more likely to be looking for another job. I recently went through a period of burnout myself after an intense six-week work trip, and it made me realize the importance of addres...

This week, I wanted to share something a little different with you – a raw and real experience that I recently went through during my climb to the top of Jungfrau, Switzerland. In this special podcast episode, I'm taking you behind the scenes and showing you the challenging moments during the climb. And I very often show the highlights of life and the peaks that I have reached. However, it’s r...

Do you wonder why some cold callers effortlessly sail through conversations while others hit an immediate roadblock? It's no mere stroke of luck – there are small nuances that can make a huge difference, especially in those crucial first 10 seconds with a prospect. In this week’s episode, you’ll discover the four most common mistakes that cold callers make and, more importantly, learn how to s...

I have a confession to make. I am appalled by the numerous false promises and bogus offers that flood the internet during the Black Friday season. You know the ones: “Get $10,000 dollars worth of courses if you buy before Monday.”  But here’s the truth - only 3% of people that buy a course actually finish them. It’s all hype, spammy marketing. And as someone who has run offers like this in the pas...

Ever thought about writing a book? My company is a perfect example of a successful book launch. The Ultimate Sales Machine has continued to sell books over 11 years after Chet Holmes has passed. I’m headed to Italy tomorrow to celebrate the 16th language the book has been translated into. That is a real legacy. Have you wanted to create a legacy that lives far beyond your years? It was the greates...

Did you know that according to the Carnegie Institute, 91% of customers would be willing to give you a referral, but shockingly, only 11% of salespeople ever ask for them? It's time to change that! In this week’s episode, we reveal a simple yet highly effective 3-step referral system that could transform your business. This is not just theory; it's a proven method that has generated real r...

Did you know that a staggering 95% of businesses never reach the coveted million-dollar mark in revenue? If you're one of the few who've achieved this milestone, congratulations – you're practically a miracle! But the journey doesn't stop there. Only .8% make it from 1 million to 5 million. Your odds improve to 1.5% make it from 5 million to 10 million. And a mere .004% make it to...

Are you curious about what makes a cold email click-worthy versus toss-worthy? Cold email is a powerful tool. For every dollar you spend on email marketing, you generate on average $42 back making it the highest ROI generating marketing tactic. The only problem is because it's so easy, we take advantage of it resulting in poorly crafted and ineffective email messages. In this episode, I'll...

Would you like to get hundreds of thousands, if not millions, of views to your videos and content without spending a dime on advertising? As we were analyzing our content strategy, I remembered this interview I did with Sharon Rector of First Media. They went from having 60,000 followers to 63 million followers, and they follow this framework. In this episode, Sharon shares the secrets behind thos...

Did you know that 75% of web leads are wasted? Your website is more than likely costing your business revenue. In this week’s episode, you’ll discover: ✅The critical mistakes companies make on their website that costs them leads and sales ✅The 5-prong checklist to determine if your website is effective ✅Top strategies to transform your website into a conversion powerhouse that brings in leads a...

Do you know one thing Chet Holmes did better than 99% of business owners? He left a clear roadmap on growing businesses. This roadmap has been used by a quarter of a million companies worldwide to double their sales. What if you could get 9x more sales pouring into your business without costing you a dime? In this episode with Tim Yurek we cover: -One game-changing way you can double your sales in...

Did you know that 70% of wealthy families lose their wealth by the second generation? It’s absolutely shocking. In this episode I share behind the scenes of the horrors I went through after my father passed. If you have children, and you care about their well being, you will want to hear this episode because I share with you all the painful lessons I learned the hard way, so you don’t have to. I s...

Having sales superstars in your business is essential for building the Ultimate Sales Machine. Ever wonder how to handle them? In this week’s episode, hear an oldie but goodie from Jay Abraham and Chet Holmes about how to manage a sales team. You’ll discover the qualifying questions you need to ask when hiring the right sales superstar, plus tips on how to manage a team of top producers. Connect w...

If you’d like every move you make to be 4 to 9 times more impactful, then you’ll want to hear this episode. Executives come to us every single day trying to make the leap from a short term pure tactician to a brilliant long term strategist. And the honest truth is 99% of the workforce operates from that tactical place. The only focus is… how do I generate a lead… How do I generate a sale? But when...

One of the biggest reasons so much marketing today sounds the same is that companies fall back on what’s easy and what they believe they’re supposed to do: talk about themselves. Seems like it should make sense, right? But it doesn’t. Most companies waste 90% of their time and energy only talking about themselves. They miss a golden opportunity to address the real concerns of their buyers. That&#3...

Is the ‘shiny object syndrome’ keeping you trapped? We’ve all been there. Maybe you sometimes feel you’re doing too much, wearing too many hats… 96% of executive leaders feel overwhelmed and burned out today. In this week’s episode, you’ll discover the framework that can simplify your roadmap to doubling sales. This tried-and-true system has worked for years across industries and has helped many c...

According to Content Marketing Institute and SmartBrief, 62% of customers prefer marketing content that speaks to pain points. What we found is that businesses kept talking about the positive instead of speaking about the negative. You're probably doing the same. You have your solutions and can’t help but talk about the benefits, but you’re not going to grab your prospects’ attention that way....

Do you ever feel like you’re striking out with your prospects? Maybe it’s all the hang ups you get while cold calling. Or all the money you waste on ads that aren’t converting. 90% of businesses waste their time, money and energy on this one vital skill. We call it, “sell the sizzle, not the steak.” In this week’s episode, you will witness a pitch that is getting more appointments, with bigger pro...

A study analyzed 4,700 companies over the last three recessions, 91% of those either went bankrupt, were stagnant in revenue or lost revenue. There were only 9% of companies that actually thrived during these three recessions. So what’s the difference between the 9 and 91 percent? In this week’s episode, you will discover the five things holding you back from doubling your company in this no-spend...

A lot happens every minute online. People are checking emails, sending text messages, buying something for their home, watching TikTok videos, and much, much more. No wonder your prospects are overwhelmed, uninterested, and ticked off. And if you're having difficulty securing appointments...it's due to the Clutter Factor. So how else can we stand out from the competition? In this week’s ep...