The Businessology Show
The Businessology Show
A podcast about the business of design, and the design of business.
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The Businessology Show
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15. Jan 2025
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Positioning, Branding and Value - #003 15.02.2013 58:21
Tim Williams, author of Positioning for Professionals, speaks to us on effective positioning, and how most creative agencies fail to do this (though they do it for their own customers). Through techniques of value pricing, differentiation, and focusing on a niche small design firms and agencies can set themselves apart to pull ahead of their competitors when landing new business. Strategy is not f...
Equity, Startups, Fundraising, Education 24.01.2013 1:00:42
Ben Blumenfeld talks about his experience with Facebook, how he was hired at Facebook and how he negotiated some equity from them when first hired. This episode touched on designers receiving equity in a start up, what experiences designers should have before seeking investment, whether designers should build prodcuts before asking the Designer Fund for money and so much more!
What is Businessology? 18.01.2013 58:21
Dan and Jason spend time diving into the purpose behind the Businessology Show in this initial episode. Learn more about the hosts, the branding of the show, and what the future holds!
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