The Bulletproof Marketer

Unsure of the difference between public relations and marketing? Is PR just a matter of putting out a press release, or does it require the fine touch of a professional? In this episode, your host Christopher Tompkins chats with Jeff Bell, president and CEO of Bell Public Relations, to talk about why PR is an essential ally for any marketing campaign. After years of providing public relations expe...

SEO got you stumped? Well the good news is, you and everybody else...except for this episode’s guest Michael Fleischner! How do you go about optimizing your website? Can you control the kind of search results that will bring up your page? And how does your social media presence tie into SEO? All that and more is up for discussion. Michael is an entrepreneur, marketer, author and the Founder of Big...

How do you start marketing your brand new business? What are the appropriate channels for your business, and how can you figure it out? Host Christopher Tompkins sits down with Martin McDonald, co-founder and CEO of Bad Rhino Inc., a full-service media marketing agency with clients in the craft beer, specialty food, golf, real estate industries as well as major league baseball! Bad Rhino has been...

Thinking about starting an affiliate program, either for your business or your client’s? In our first episode of our relaunch, Christopher Tompkins talks to Lee-Ann Johnstone of AffiliateINSIDER, a seasoned digital marketer with nearly two decades of experience in the payments, retail, and esports industry. Lee-Ann was recently voted one of the Top 10 Most Influential Women in iGaming by IGBAffili...

In this episode of The Social Marketing Academy, Christopher Tompkins discusses the importance of setting an online advertising budget, and how you can do so easily! The Go! Agency is a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below: Website: www. GoSalesAndMarketing.com Facebook: www. Facebook.com/TheGoAgency Twitter: www. T...

In this episode of The Social Marketing Academy, Christopher Tompkins discusses how you can create a monthly marketing budget in minutes! The Go! Agency is a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below: Website: www. GoSalesAndMarketing.com Facebook: www. Facebook.com/TheGoAgency Twitter: www. Twitter.com/TheGoAgency Linke...

In this episode of The Social Marketing Academy, Christopher Tompkins discusses how and why you should redefine your target audience! The Go! Agency is a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below: Website: www. GoSalesAndMarketing.com Facebook: www. Facebook.com/TheGoAgency Twitter: www. Twitter.com/TheGoAgency LinkedIn:...

In this episode of The Social Marketing Academy, Christopher Tompkins discusses how and why you should immerse yourself in voluntary training, as it's a way of growing yourself professionally and personally. The Go! Agency is a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out online at www. GoSalesAndMarketing.com  

In this episode of The Social Marketing Academy, Christopher Tompkins discusses how to set priorities while working remotely. Set yourself up for success by setting accurate intentions each and every morning with these tips!  

Are you looking to learn how to incorporate IP Retargeting into your marketing strategy? In this episode of The Social Marketing Academy, host Christopher Tompkins shares his insights on what you need to know!  

Are you struggling to figure out how to truly affect sales through your marketing campaigns? Perhaps the best place to start is to recategorize your goals into more attainable packages! Host Christopher Tompkins shares his insights on today's episode of The Social Marketing Academy!

To help you understand the elements that go into the ROI equation let host Christopher Tompkins share the key areas you need to consider prior to executing an online advertising campaign. This is due to the fact that these components will help you track, report, measure, and decide on campaign, audience and, most importantly, budget. To learn more about The Go! Agency by visiting them online: HTTP...

If you understand the value of Influencer Marketing, it is important to understand the different types of influencers that are available for you to choose from. We will mostly be referencing Instagram, as that is a very popular platform for influencer marketing. Host Christopher Tompkins, CEO of The Go! Agency, will share the 3 main types of influencers that you need to pay attention to and where...

Working with tight marketing budgets is not a new trend: it is something that business professionals have been dealing with forever. No matter if you have an endless marketing budget or a tight marketing budget, ROI is something that must be consistently monitored based on key performance indicators (KPIs). In this episode, host Christopher Tompkins, CEO of The Go! Agency, shares his blueprint for...

Online reviews, that have been earned and posted on Google, Facebook, Yelp and countless other review sites, have secret search engine optimization (SEO) power that many companies overlook. Learn the 10 reasons why you need to pay attention to the SEO-impact of online reviews. Hosted by Christopher Tompkins, of The Go! Agency! 

With the Coronavirus pandemic reaching new heights, social distancing is something that is being suggested to contain the spread of the disease. If this is being suggested now, it could become one of the new norms for the months ahead. What this means for businesses is that employee travel into the office may be something of the past very soon. But if you have never worked from home, how can you s...

In light of the recent Coronavirus pandemic, the team and I have been increasingly approached by many our friends, clients, and business associates as to how to best communicate how they are dealing with the situation. So, in other words, crisis public relations or crisis PR. In today's episode, host Christopher Tompkins, CEO of The Go! Agency, will share his top 5 tips on how you can ensure that...

In this episode of The Social Marketing Academy, host Christopher Tompkins is going to reveal one of the secret weapons to an air-tight marketing strategy - YOUR COMPETITORS! Competition is a great way to make yourself a better marketer. You might be satisfied with your own results, but looking at a competitor can inspire you to keep trying. And why not let your competition help you become even be...

In this episode of The Social Marketing Academy, host Christopher Tompkins shares his insider tips on how to find and target your perfect audience on social media! A tried and true method of finding the right audience is to craft a buyer persona. A buyer persona is an imaginary representation of who you're selling to, and it makes sure your content is appealing to the right person. Listen in to ge...

On this episode of The Social Marketing Academy, host Christopher Tompkins helps you navigate one of the essential aspects of your social media marketing strategy....but one that is CONSTANTLY OVERLOOKED! If you're new to tracking the success of a social media campaign, all of the jargon can get confusing. Still, it's important to look at these metrics to determine how you can adjust and optimize...

On this episode of The Social Marketing Academy, host Christopher Tompkins shares the 7 most common pitfalls that social media marketers make - and how to step around them! Social media marketing is constantly in flux, and it doesn't look like that's going to change anytime soon. The best practices of yesterday are painfully outdated now. As a marketer, you've got two options: fall behind your com...

Launching a brand on Amazon.com can be an absolute boon for business.  Tons of eyes. Ease of purchase. Lots of sales. But the first steps can be trickier than you think. In this episode of The Social Marketing Academy, host Christopher Tompkins shares his experiences with Amazon marketing and some of the common mistakes and questions that have affected his clients.  A must-listen for new, and exis...

As many marketers know, when it comes to promotion - everything is more expensive during the holidays.  This holds true for social media advertising as well, when many companies flood the social media channels pushing their respective products and services. In this episode of The Social Marketing Academy, host Christopher Tompkins shares his insider tips on driving down your cost-per-click and inc...

When November rolls around, there is more for a business to think about than the Thanksgiving menu. Are we going to run a Black Friday or Cyber Monday special? In this epsidoe of The Social Marketing Academy, host Christopher Tompkins helps you to understand which event day is more suitable to the goals of your business. Whether you are a local or national business, or a product or service based c...

If you are putting together your social media marketing strategy for the holidays, if can be a little frustrating to figure out the best way to craft your content and promotions to hit your target audience directly. Is there a magic formula? In this episode of The Social Marketing Academy, host Christopher Tompkins shares some examples of how big brands like Starbucks use their content to emotiona...