The Bottom Line

Why buy when you can subscribe? From food boxes to fashion, businesses are increasingly keen to sign us up for regular payments. The attraction is clear – predictable income for companies and convenience for consumers. But what happens when we forget to cancel, keep paying for things we barely use or find it harder to leave than join? Evan Davis and guests explore the appeal and the pitfalls of th...

What is going wrong with the largest economy in Europe? It accounts for roughly one-third of the continent's total manufacturing output but since 2020 there's been very little growth. Some people suggest the problems facing the country have been brewing for decades. It's argued Germany has been slow to adapt to modern ways of doing business and hasn't kept up with industrial competition from abroa...

If there’s one business that’s ingrained in popular culture, you could argue it's the buying and selling of antiques. You only have to count the number of TV shows where people find and flog something hoping for a profit to recognise the appeal. But how does the business really operate? Is it accurately portrayed on television and how do antiques come up for sale in the first place? Evan Davis is...

Drones are no longer simply small flying cameras. They’re being used to fight wars, find people lost at sea, inspect infrastructure and gather intelligence. Evan Davis and guests discuss what’s driving the extraordinary growth of the drone industry. And, as the technology gets cheaper, smarter and longer-range, what does it take to build a successful drone business? Guests: Mike Armstrong, MD, Sta...

From breakthrough products and inspiring leadership to marketing disasters and strategic own goals, a panel of business leaders choose the winners and losers from the last 12 months in business. Evan Davis hosts The Bottom Line's unofficial annual awards, where the only prizes are the praise or pillory of the judges. Guests: Nicola Hodson, Deputy President, techUK Peter Bazalgette, former Chair, I...

The Bottom Line has been on BBC Radio 4 for twenty years. The programme was first broadcast in 2006. Back then smartphones weren't on sale, Facebook had only just gone public and people still went to Blockbuster to rent videos and DVDs. Tony Blair was prime minister, a litre of fuel cost 90p and interest rates stood at 4.5 per cent. Since then there's been a financial crash, we've had energy price...

Success doesn't always bring confidence. In fact, some of the most accomplished people privately worry they're not as capable as everyone believes. They live with a nagging fear that one day, they'll be exposed as a fraud. It’s often called imposter syndrome, and can affect anyone, at any stage of their career. Evan Davis and guests explore what imposter syndrome really is, why it happens and how...

Few disagree we need business regulations to protect the rights of workers and consumers, ensure markets operate fairly and set standards for a whole host of industries. However, one thing some business owners get frustrated about is the amount of regulation they have to comply with. It's not just that we over-regulate, they also complain that we're slow to regulate too, causing unnecessary and ex...

A laptop, reliable wifi and a visa, the formula that has allowed millions to work from almost anywhere in the world. It’s a lifestyle that promises freedom and flexibility: one month in Lisbon, the next in Bali. But after years of countries competing to attract digital nomads, with special visas and tax breaks, some destinations are rethinking the welcome mat. As governments tighten requirements a...

Whether it’s McDonald’s and Cadbury or H&M and Karl Lagerfeld, brand collaborations are booming. From food to fashion, homeware to movies, why are partnerships having such a moment and what makes some 'collabs' succeed while others fail? Evan Davis and his guests explore the deals, the strategies and the creative thinking that turn collaborations into commercial successes. They also consider t...

What does it take to drill oil out of the ground and then refine it into petrol, jet fuel or other petrochemical products? The world currently uses about a hundred million barrels of oil a day. However, the daily flow has been affected by the closure of the Strait of Hormuz. A fifth of the global supply normally passes through the waterway in tanker ships, but it's been blocked since the end of Fe...

The 2026 London Marathon saw new world record times set in both the men's and women's events. Eyes weren't just on the winning athletes but also on the Adidas trainers they were wearing. So what goes into designing and making a pair of trainers and why have some of them become so expensive to buy? Global sales for trainers are in the tens of billions of dollars with hundreds of new styles being pr...

Evan is joined by a panel of top entrepreneurs to answer your listener questions. How do you make your business stand out in a crowded market? Where can you find the information you need to start your own business? Why don't we hear about the failures along the way to success? And how do you know which risks are worth taking? Evan and his guests answer listeners' questions and discuss the ins and...

From smartphones to trainers, confectionary and cleaning products, we live in a culture of constant updates. Companies reformulate, redesign and refresh their products in a continuous race to stay ahead. But how are those decisions made? What counts as meaningful improvement and how much is designed to make last year’s version feel old? Evan Davis and guests discuss how products evolve and why sta...

Across our professional careers, many of us will come into contact with a difficult colleague or hard-to-please superior. But what happens when difficult behaviour crosses over into bullying at work? What effect does this have, not only on our wellbeing, but on our workplace as a whole? Evidence suggests that bullying may be on the rise in the UK. A 2025 survey of British workers conducted by ACAS...

The UK’s private rental market has grown dramatically over recent decades, creating what often feels like a tale of two nations: ‘Generation Rent’ who are priced out of home ownership and unable to access social housing; and buy-to-let investors who view property as a reliable income stream or pension plan. Rising rents, poor conditions and fierce competition for homes have fuelled frustration wit...

Everyone wants to get the best price they can when they buy, whether that’s a product, a service or an experience. But the ‘best price’ can look different for different people, and at different times. Surge pricing, tiered prices, off-peak discounts, time-of-use pricing- technology has enabled more industries to employ dynamic pricing to get the best prices for their products by altering them depe...

From headline deals like Vodafone-Three or home builder, Barratt buying rival, Redrow, corporate mergers and takeovers are on the rise. Evan Davis and guests take a fresh look at what happens when companies combine. They discuss why deal-making is growing, why execs turn to M&A, what can go wrong and whether mergers deliver growth or simply disguise deeper problems. Guests: Vittorio Colao, CEO...

In the years after the COVID pandemic we are travelling more and expecting more from our journeys. Travel is increasingly viewed as an end-to-end experience that begins before you even set foot on board your flight. As people look to inject luxury into their travel, airport lounge usage has boomed. But lounges’ rise in popularity has created a unique problem for their operators: how do you grow yo...

Right now, Artificial Intelligence feels unstoppable. Investors are piling in, expectations are sky-high and claims about a radically different future are everywhere. To anyone who remembers the late 1990s, it all feels strikingly familiar. Back then, the internet sparked the dotcom boom - a frenzy of big ideas, easy money and soaring valuations. When the bubble burst in 2000, billions were lost a...

Every country likes to think it’s world-class at something. The Italians claim style, the Germans have their engineering and the Americans have Silicon Valley - and swagger. So, what about us? What’s Britain’s superpower? It’s a serious question. If we know what the UK is good at, we can play to our strengths and build an economy that pays for the things we all rely on – like hospitals, homes and...

Frustrated by the lack of sophisticated non-alcoholic drink options, Ben Branson began experimenting in his kitchen, distilling herbs from his garden to create an alcohol-free spirit. Seedlip launched in 2015 and rapidly scaled. In just three and a half years, he took the company from a hobby to a global brand, sold in 35 countries and 30 US states, before selling the business to the drinks giant,...

Margaret Heffernan didn’t start out in business. Until her mid-30s, she was enjoying a successful career at the BBC, producing and directing TV dramas and documentaries. But she was always curious about a career in the corporate world. She decided to take the plunge and took on roles in the US. It was as CEO of a tech firm when Margaret discovered she was being paid 50% less than her male counterp...

When Joey Gonzalez took his first class at Barry’s, West Hollywood, he says “it was love at first sweat”. The music, night-club vibe and high-intensity workout was life-changing. Joey was convinced he could expand the fitness brand beyond Los Angeles. So, he worked his way up through the company, starting as an instructor and becoming CEO in 2015 - creating Barry’s studios across the US and around...

Sameer Vuyyuru has spent his career at the cutting edge of technology. From building semiconductors at Texas Instruments to launching an AI-startup in Shanghai, he’s now chief artificial intelligence and product officer at Capita, the outsourcing giant. An opportunity, he says, to introduce disruptive technology inside an established company. The intrapreneur talks to Evan Davis about the power of...