The Big Leap Podcast

How do you invent the future of mobility in the heart of Europe, when Uber and Lyft are at the top of everyone’s minds? A good start is bringing iconic brands like BMW and Mercedes together to create a ride-sharing experience that is exactly what Europeans want. In this episode of CleverTap Engage we chat with Thomas Zimmerman, the CMO of FREE NOW, one of the top ride-sharing companies on the plan...

Is your product great? Maybe, but is is also G.R.E.A.T.? In this CleverTap Engage we chat with Jessy Hanley, VP of Marketing at Intuit, about how truly great products drive massive user engagement and high retention. The key: a product lifecycle that moves through 5 stages: Greet, Ramp, Evolve, Amplify, and Treasure. We also chat about the dangers of averages … heart metrics and head metrics … and...

How do you maximize impact, sustain growth, and boost user engagement? This is 5 minutes with Rich Donahue, the CMO of Ibotta, a cash back app that rewards shoppers for their purchases. We ask Donahue: How do you design mobile experiences for maximum impact? What do growth marketers most need to change today? What is your Golden Rule of (user) Engagement? And, of course, we have some fun and ask D...

What can 40 million customers and 2.5 billion annual purchases teach us about customer loyalty in the age of mobile? In this episode of CleverTap Engage, we chat with Rich Donahue, the CMO of Ibotta, a cash back app that rewards shoppers for their purchases. And, of course, helps retailers and brands build more loyalty with their customers. Donahue shares insights on: E-commerce post Covid Apple’s...

We ask IncredibleBank CMO Leslie Osman three key questions: What do most marketers forget about personalization? How do you re-engage customers without annoying them? What is your golden rule of customer engagement? And then, just for fun, we ask for the best advice she did NOT take, the career move she wishes she had made, and the funniest marketing mistake she ever saw.

What does rewarding loyalty in real time do for customer retention? According to IncredibleBank CMO Leslie Osman, it treats your customers the way Google, Netflix, and our instant satisfaction digital world has trained them to expect. And that increases retention. In this episode we learn how real-time rewards improve results in ultra-competitive sectors. We chat about old-school customer service...

Brian Balfour is the CEO of Reforge and the former VP of Growth at Hubspot. He knows growth marketing and retention marketing. So when he says retention is at the center of the growth engine, people sit up and listen. In this episode of CleverTap Engage, Brian talks about retention, benchmarks, measurement, some of the best examples of retention he’s ever seen, and whether you can engineer in rete...

How do you boost sales, boost engagement, boost retention, and rebrand … all during a global pandemic? For the CMO of Africa’s biggest single-brand retailer, it’s all about moving where your customers demand. And they move quickly, especially when shutdowns interfere with in-person shopping. Mixing channels, enhancing mobile booking and sales, and being available in channels like WhatsApp make the...

iOS 14 and 15 are huge course corrections on how Apple is building its mobile operating systems. The former head of Google’s iOS app explains what’s changed, why, and how it impacts which apps can be successful in this edition of CleverTap Engage. His name is Nick Hobbs. After Google, he built a subscription news service which was acquired by Twitter, where he currently works in product. The key,...

How do you build an iconic brand? Chief marketing officer Ian Stewart has led marketing at MTV, Coke, and Converse before taking the reins at the iconic shoe company TOMS. He’s created lasting brand value wherever he’s gone. In this 5 minutes with Engagement Experts , we chat with him about surfing, Asia, the biggest turning point in his career, and how to build iconic brands. The secret? If you w...

TOMS makes shoes. They also make a difference, changing 100 million lives by donating ⅓ of profits to good causes. In this episode of CleverTap Engage we chat with Ian Stewart, the CMO and chief digital officer of TOMs. He’s led marketing teams at MTV, Coke, UGG, and Converse, and is an avid surfer. But he’s also an expert retention marketer, brand strategist, funnel designer, and influencer marke...

What does Tesla’s “dog mode” say about the company? What about DoubleTree’s cookie on the bed. In this episode of CleverTap Engage, we meet the master of the dark arts of marketing, Rory Sutherland, Vice Chairman of Ogilvy and author of Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life . It turns out that while we need science and data and testing in modern...

What if we had 10 of the best marketers on the planet each provide their best tip for customer engagement? Top executives from brands like IBM, Mastercard, N26, Clorox, Verizon, Acorns, Rovio, and HelloFresh? Well, that’s exactly what we did. The result: the 10 golden rules of customer engagement. Rovio COO Kieran O’Leary talks about understanding user motivations. HelloFresh chief brand officer E...

How do you drive more subscriptions in your mobile app? Segmentation is one answer, and you can learn a lot about both segmentation and subscriptions when you manage over 200 apps with hundreds of millions of users. In this episode of CleverTap Engage, we chat with the VP of Marketing for Maple Media, Ashley Fauset. She manages marketing for literally hundreds of apps, is already building off-App-...

Maple Media has over 200 apps with hundreds of millions of users in dozens of verticals. Somehow, VP of marketing Ashley Fauset manages to not only keep them all straight but keep them all growing. Hosts John Koetsier and Peggy Anne Salz interviewed Ashley in-depth in a previous episode, but here's a little bit more personal and quick glimpse into what makes her tick, what drives engagement, her t...

"5 minutes with" is a quick peek into the lives of marketing leaders. We ask a few more personal questions than in our full-length CleverTap Engage episodes. In this chat with the chief brand officer of HelloFresh, hosts John Koetsier and Peggy Anne Salz ask her about creative, growth, business impact, engagement, and retention. Topics we cover: - What was the most impactful creative you ever expe...

How do you grow 84% in a year and deliver 600 million meals globally? A lot has to go right, but you certainly have to have your branding and segmentation in order … and a good understanding of your customer journey. HelloFresh’s Global Director of Creative Services Emma Baines joins us for a chat through a pandemic year: mind-blowing growth, a creative refresh that was both desperately needed and...

We just had the incredible Kieran O'Leary, COO of Rovio on for a full episode of CleverTap Engage. "5 minutes with" is a quick peak into the lives of marketing leaders via a few more personal questions. What we ask: When your parents ask what you do, what do you say? Favorite work moment of all time? What’s the best example of mobile user engagement you have personally experienced? Ever imagined y...

We recently had James Morehead on for a full episode of CleverTap Engage. "5 minutes with" is a quick peak into the lives of marketing leaders via a few more personal questions. What we ask: When your grandparents ask what you do, what do you say? Favorite work moment of all time? What’s the best recent example of customer engagement you personally experienced? Is any CMO ever really, truly, compl...

How do you win in mobile for over a decade? How do you keep on churning out apps and games that succeed, year after year, and keep players engaged and retained for over a decade? No-one knows how better than Rovio. Rovio was founded in 2003: an eternity ago by mobile standards. Its iconic Angry Birds app was launched in 2009, hit over two billion downloads by 2014 and spawned multiple movies plus...

Can you imagine mobile user retention of 99%? For most mobile marketers and developers, that’s fantasy land. Most who are struggling to boost engagement and retention have 10-20% user retention after a month, if they’re lucky. While it’s true fintech is a unique space, Acorns CMO James Moorhead reveals how he uses segmentation, gamification, and a sophisticated messaging and CRM strategy to fully...

Ever felt six degrees from success? Visible Head of Brand Marketing Pearl Servat walks us through fixing customer engagement, winning with influencer marketing, and building engagement and retention through segmentation. And hiring Kevin Bacon, of course. Visible is a new kind of telecom, owned by Verizon, with a customer-centric brand and marketing. Getting and keeping mobile users is core to the...

How do you win in direct-to-consumer? Clorox VP of Growth Vivian Chang is taking the consumer giant’s 50+ brands straight to the people with data science, predictive modeling, and deep data-driven insights.  That means moving from general demographics to more precise psychographics to build subscriptions, work hand-in-hand with existing retail channels, and give millennial consumers the ultim...

Patrick Stal, VP of Global Marketing at N26, a fast-growing mobile bank with 8 million customers across 25 countries, shares valuable lessons to create “stellar customer experience,” encourage loyalty and build brands to last. “CleverTap Engage” is a video interview series featuring the globe’s most respected CEOs and executives, shining a light on how to achieve meaningful and memorable customer...

Katherine Melchior Ray, former CMO of Babbel, is a marketing expert with an interesting take on leading in turbulent times. Katherine’s motto is, “Never waste a crisis.” In this episode, learn how she looks at disruption, what her “Three Vs for CMOs” are, and how she applied all of this by making subscriptions free for students during the pandemic. Ray, who's writing a book on marketing, has led m...